Episode 31 - Guest Lee Rudin, Esq., “How Lee Rudin Scaled RUDIN LAW Fast with Smarter Law Firm Marketing”

What does real growth look like when you’re not spending Morgan & Morgan money?

In this episode of the AGM Attorney Podcast, host Josh Konigsberg sits down with Lee Rudin, Esq., of RUDIN LAW to break down what’s actually working right now in law firm marketing. From building a referral engine you can count on, to testing channels the right way, to why Google reviews for law firms have become the #1 currency online.

Lee also gets brutally honest about the downside of growth: bad vendors, inconsistent marketing results by geography, and the operational “leaky bucket” that kills momentum if you scale too fast. If you’re serious about personal injury marketing (or any practice area where lead quality + trust matters), this conversation is a blueprint for approaching these challenges.

Key takeaways from this episode:

• Why “referrals will come” is not a growth plan (and what to do instead)
• The 90-day minimum rule for judging any marketing channel or vendor
• Why marketing performance can be hyper-local (even with the same spend)
• How Lee consistently asks for reviews in a way that feels natural (and works)
• The difference between scaling revenue vs. scaling capacity (team + systems)
• How to balance expansion across states without wrecking client service

Want predictable lead flow + a stronger online authority without wasting money? This episode will help you create a marketing mix that aligns with your market, budget, and growth goals.