354: AI as a Liberating Technology: Josh Bersin on Turning Routine Tasks into Superworkers Driving Trust, Creativity, and Growth

Josh Bersin is one of the most respected voices in HR and HRTech, known for shaping how organizations think about talent, learning, and the future of work. He began covering the space in 2001 and later sold his firm, Bersin & Associates, to Deloitte in 2012. Today, he leads The Josh Bersin Company, which produces influential research, publishes widely on workplace trends, and hosts the annual Irresistible conference. He’s also the author of Irresistible: The Seven Secrets of the World's Most Enduring, Employee-Focused Organizations and the host of a podcast that explores the evolving world of work with clarity and insight.

In this conversation, we discuss:

• Why fears of AI-driven job loss are overstated and how automation can unlock new opportunities for growth.
  
  
• The rise of “superworkers” who use AI to eliminate routine tasks and focus on creativity, innovation, and more meaningful contributions.
  
  
• How companies are rethinking organizational design, roles, and skills in response to rapid advances in AI.
  
  
• Real-world examples of AI adoption in banking, insurance, and airlines—and what leaders can learn from them.
  
  
• The concept of “supermanagers” and why human leadership and soft skills remain critical in an AI-powered workplace.
  
  
• Josh’s perspective on what it means to be an “irresistible organization” in a time of massive technological and cultural change.

Resources:

• Subscribe to the AI & The Future of Work Newsletter
• Connect with Josh on LinkedIn
• AI fun fact article
• On How To Invest on AI Driven Work
• Past Episode with Josh [Season 3, #278]: On How the Best-Performing Teams use AI