In this episode, I’m saying what most SEO agencies won’t: traditional SEO for law firms is basically dead.
Chasing backlinks, ranking blog posts, and obsessing over keywords won’t cut it anymore—not in an AI-driven search world. Tools like Google’s AI Overviews and ChatGPT are delivering instant answers right on the search results page. That means users are skipping your site altogether and getting the info they need straight from the SERP.
So how do you compete? You stop chasing clicks and start optimizing for Answer Engine Optimization (AEO). I’ll break down what that actually means, how to structure your content to feed Google’s AI, and how to get your firm chosen by the algorithm—not just ranked.
If you want your law firm to show up, get cited, and turn digital visibility into real clients—you can’t afford to miss this one.
By Daniel
Founder of Veridictas.
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