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June 10, 2025 18 mins

Clicks to Nowhere—How Google’s AI Is Starving the Newsroom

In this episode, we unpack The Wall Street Journal’s eye-opening report that news sites are “getting crushed” as Google’s AI Overviews answer readers’ questions before they ever click a link. Traffic free-falls of 40-60 percent at outlets such as HuffPost and Business Insider have already triggered layoffs and existential soul-searching across the industry. wsj.com

Wall Street Journal's Article: News Sites Are Getting Crushed by Google’s New AI ToolsBut the story doesn’t end with dwindling page-views. Drawing on Veridictas’ brief “AI Threatens News Traffic and Revenue,” we connect the dots to a wider “Answer Economy” where AI chat results, voice assistants, and zero-click searches sideline traditional SEO and force publishers to pivot toward owned channels—email lists, events, even legal showdowns—to survive.

Listen in to learn:

  • Why Google’s new “AI Mode” could make the familiar ten blue links an endangered species. wsj.com

  • How dramatic traffic drops are reshaping newsroom budgets, staffing, and content strategies. wsj.com

  • The playbook Veridictas recommends for publishers: structured FAQ blocks, schema-rich pages, and direct-reader funnels that aren’t hostage to search algorithms.

  • What licensing deals, lawsuits, and open-AI negotiations reveal about the future economics of journalism. wsj.com

  • Actionable steps every content creator—whether a global newsroom or a solo blogger—can take to stay visible in a post-search world.

If you rely on organic search for audience growth, this conversation is your early-warning radar—and your roadmap—for navigating an AI-rewired internet.


https://veridictas.com/googles-ai-powered-search-impacts-on-law-firm-marketing/

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