AI Consultants Are not telling you the truth About Shadow AI (And How to Tell) | AI for Executives

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How do I know if an AI consultant is lying? What are red flags in AI consulting?

How do you evaluate AI governance solutions? What makes a good Shadow AI consultant? How do I avoid bad AI implementation advice?

Let me be blunt. Most AI consultants don't understand Shadow AI. They'll sell you a policy. A training program. A technology platform. And six months later, your team is still using unapproved tools—they're just hiding it better.

In this Forbes Friday episode, I'm calling out the AI consulting industry. Because too many executives are paying six or seven figures for solutions that look good on paper but fail in practice.

The pattern I keep seeing:

• Consultants who focus on technology instead of psychology
• Solutions that optimize for compliance instead of adoption
• Frameworks that work on slides but not in reality
• Expensive tools that no one actually uses

This episode gives you:

• The 5 red flags that mean a consultant doesn't understand Shadow AI
• The questions to ask before you hire anyone
• What real Shadow AI expertise actually looks like
• How to tell if you're buying a solution or buying theater

The 5 Red Flags:

1. They focus on policy before culture
2. They promise "eliminate Shadow AI" instead of "channel it"
3. They sell technology first, behavior change second
4. They don't mention psychological safety
5. They've never actually implemented what they're selling, 

And after this episode, you'll know exactly what to ask.

 My book "The Coach's Brain Meets AI" is available on Amazon,

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