Episode Transcript
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Speaker 1 (00:13):
Hello, hello, hello
and welcome back to AI Cafe
Conversations.
This is Sahar, your AIWhisperer, and today I need to
address something that has beencoming up in almost every
executive conversation I havelately.
Just yesterday, a CEO called meand said Sahar, I thought AI
(00:35):
was supposed to make my lifeeasier.
Instead, I have 12 different AItools, three subscriptions and
I feel more scattered than ever.
What's wrong with me?
Actually, nothing is wrong withhim.
His brain is responding exactlyas it should to what
(00:56):
neuroscientists call cognitivetool overload.
He's on overload like an engineoverload.
So today we are diving into whymore AI tools often feel like
less control and how yourexecutive brain can regain
(01:16):
command and control.
This is not about technology.
This is not about it.
It right, it's about your brainrelationship with complexity.
By the end of this episode, youwill understand why your neural
complexity or circuits arefighting against the very tools
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meant to help you and what to doabout it.
So last week, a marketingdirector told me something
fascinating okay, that I'm goingto be sharing with you.
She said I have Chad GPT forwriting, claude for analysis,
(02:01):
midjourney for images, notion AIfor organization and grammarly
for editing.
I have a confession to make.
I kind of use the same exactthing.
I spent more time, she said,deciding which tool to use than
(02:24):
actually working For me.
It comes to me very automaticand I'm going to give you what I
do.
What I do is I use chat, mainlychat GPT and Anthropic Cloud
right.
So cloud for me is themasculine energy, the strategic
platform.
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Very brainiac, very straight tothe point, and they just added
memory to it, though it's onlyto teams.
It has not been extended yet topeople that have the regular
subscription of $20.
But you can ask it to memorizesome of the conversations or you
can bring the conversation tothe memory and it's acquiring
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some memory for the projects aswell.
I use chat GPT for feminineenergy.
When I need something from theheart, when I need something
emotional, when I need humanconnection, chat GPT is honestly
the best of it and, believe itor not, I still like chat GPT-4
than chat GPT-5, though I'mletting my chat GPT-4 train my
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chat GPT-5, but that's anotherdiscussion.
Anyhow, I use perplexity onlywhen I need citations and
credible resources.
I use gamma for my slides andmy presentations.
I use Gamma for my slides andmy presentations.
I use Notion for organization Idon't really use Grammarly and
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for images, I use either I usedto use Firefly, but I don't use
it anymore.
It's a little bit morecomplicated for me.
I don't know how to useMidjourney.
To be very honest, I use Canva,or I even use chat GPT for my
images, just to let you knowmore or less what I do.
(04:13):
So, coming back to the marketingdirector I was talking about
her brain was experiencing whatresearchers call decision
fatigue multiplication.
And here is what's happening ina neurological way.
Your prefrontal cortex like Ialways say, this is your brain
executive center has limitedprocessing power.
(04:35):
It's like a processor, it'slike a CPU on on a computer.
It has unlimited processingpower.
Every time you face a choicebetween AI tools, you are using
precious cognitive resources.
Multiply that by dozens ofdaily decisions and you have
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exhausted your mental energybefore lunch.
But here is where it reallygets interesting.
A financial advisor recentlyasked me why do I feel anxious
when I open my AI dashboard?
I actually should feelempowered, shouldn't I here?
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His amygdala, or the brainalarm system, was interpreting
tool abundance as threatabundance.
When you see 12 differentoptions, your ancient brain does
not think opportunity.
It thinks too many variables totrack safely.
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So that's what danger comesbecause, remember, our brain
reacts and tries to protect usfrom any danger, real or
perceived.
So when it sees so many thingsthat we have to take a decision,
we lose somehow or it losessome of its safety.
So it will look at thatactually as danger.
(05:58):
This creates what I call tool.
Over one cascade, your brainreleases cortisol in response to
choice complexity, whichimpairs decision-making.
Obviously, cortisol floods yourbrain, stress overload, right
burnout, which leads to toolswitching, which creates more
(06:21):
cortisol, and it's a vicious,vicious neurochemical cycle.
I told another executive lastweek your brain evolved to
handle about seven pieces ofinformation simultaneously.
Ai tool ecosystems oftenpresent 20 to 30 decision points
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per task.
She replied no wonder I feellike my heads is going to
explode.
The solution isn't using fewertools.
It's understanding how yourbrain processes tool selection
and building what I callcognitive containers around your
(07:05):
AI workflow.
A manufacturing CEO sharedsomething that stopped me
actually in my tracks.
He said I used to feel incontrol when everything was
manual.
Now I have AI doing thingsfaster and better, but I feel
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completely out of control.
Why?
And, by the way, I like to.
Whenever I have a session,coaching sessions or even a
brainstorming session.
I always like to come back andwrite down notes so I can share
them with you and I can evenkind of think about it how I can
make it better for my clients.
And I can even like kind ofthink about it how I can make it
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better for my clients.
So, going back to why peoplefeel that the manual way that
they used to use before is thebetter way, because they were in
control.
But this is the controlillusion trap and it's again.
It's pure neuroscience.
Your brain equatespredictability with control.
When you manually wrote emails,made spreadsheets or analyzed
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data, every step was manual orevery step was visible and
predictable.
Your neural pathways knewexactly what came next.
Your neural pathways knewexactly what came next, so your
brain did not analyze anythingas danger that it needs to
protect you from.
Ai tools compress dozens ofsteps into seconds.
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Your brain can track theprocess, so it interprets this
as loss of control, even whenoutcomes improve dramatically.
A consultant told me I cangenerate a presentation in 10
minutes that used to take mefour hours, but sometimes feels
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wrong about it.
I feel like I'm cheating.
Her brain was grieving the lossof step-by-step visibility.
Here is what's fascinating yourinterior cingulate cortex
monitors for prediction errors.
When AI produces results youcouldn't have predicted, this
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brain region fires warningsignals, not because anything is
wrong, but because the processexceeded your mental model.
I explained to another realestate executive your brain
needs to rebuild its controlframework around AI capabilities
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and not human limitations, andhe asked me how do I do that?
The key is creating whatneuroscience called process
anchors.
Process anchors Instead ofcontrolling every step, you
control the inputs, parametersand quality checks.
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Your brain learns to findcontrol in orchestration rather
than execution.
A project manager discoveredthis.
Naturally, she said I stoppedtrying to understand how AI
writes my reports and startedfocusing on perfecting my
(10:25):
prompts.
Suddenly, I felt in controlagain.
Remember, it's all in theprompts garbage in, garbage out.
So work more on perfecting, notor ex excelling in your prompts
and remember there is promptengineering, which is the
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science of the prompts, andthere is prompt chaining, when
you take part by part and youdig deep into into whatever ai
gave you.
Actually, today I met with twoclients and they were
complaining from ai that okay, Iget all these answers and I
don't know which part to take,and they had, like, different
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subjects on different chats,different something on different
documents and their brain wasnot connected the link between
all of them.
Why?
Because they just copied andpasted whatever AI was giving
them or chat GPT is giving them.
That's not what chat GPT is for.
Chat GPT gives you the barebones, chat GPT or cloud give
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you the the blueprint.
But it's your knowledge thatattracts your client.
It's your knowledge that peoplelisten to.
You.
Don't copy and paste and youdon't use AI as Google search.
It doesn't work that way.
After the session with myclient today, he was like oh my
God, and in in the beginning,believe it or not, he got
(11:53):
irritated with me because I toldhim I don't know what kind of
prompts you're putting together.
Well, I did what you told me todo and I'm like what did I tell
you to do and how did youexecute it?
Remember, it's about how weexecute the prompts, how we put
it together, and after wefinished the the exercise, he
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was all smiles because we hadall the answers he basically
needed within the hour.
So, going back to to how to dothe prompts, your brain can
accept compressed processes ifit owns the boundaries and
standards.
Control shifts frommicromanagement to strategic
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direction.
The most expensive mistakeexecutives make with AI is tool
switching, and your brain paysthe price.
Every time A technologydirector described his morning
routine, I start with chat GPTfor emails, switch to cloud for
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strategic thinking, jump toJasper for marketing copy, then
back to chat GPT for differentproblems.
By 10 am my brain feelsfrightened, and for a good
reason.
He was experiencing whatneuroscience called
task-switching residues.
Each tool change requires yourbrain to unload one context and
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reload another.
That cognitive switch costsabout 25 minutes of mental
energy, even for brieftransitions.
Here is the hidden cost.
Your brain doesn't just switchtools, it switches between
entire thinking frameworks.
Chat GPT requires one promptstyle cloud another just for a
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third.
Each switch forces yourprefrontal cortex to rebuild its
operating model.
I had a startup founder ask me Ithought using the best tool for
each task would maximizeefficiency.
Then I asked her to track heractual output versus perceived
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effort.
She was shocked to discoverthat single tool days produced
three times more work with halfthe mental fatigue.
So do channel your work.
Take one task at a time, oneplatform at a time, so your
brain doesn't have to keepswitching, loading and unloading
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.
But here is where mostexecutive make a critical error.
They think the solution isfinding one perfect AI tool
Wrong.
The solution is building what Icall cognitive workflows that
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minimize context switching.
I worked with a low form partnerwho was drowning in AI tools.
We mapped his daily tasks andfound patterns Writing tasks in
the morning, analysis afterlunch, client communication in
the evening.
Instead of switching tools bytask type, he switched by time
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blocks.
His productivity doubled withina week.
The neuroscience is very clearyour brain prefers depth over
breadth.
20 minutes with one AI toolbeats 5 minutes each with 4
different tools.
Your neural networks need timeto optimize around each tool's
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patterns and capabilities.
Here is a question that revealseverything about your
relationship with AIproductivity are you trying to
master tools or samplecapabilities?
I had a venture capitalexecutive told me I try every
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new AI tool that launches and alot of you do that.
Okay, I have accounts with 47different platforms.
When I asked about hisproficiency with any single tool
, he paused.
I am probably using each one atabout 20% capacity.
His brain was stuck in whatpsychologists call novelty
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addiction.
The dopamine hit from tryingnew tools was overriding the
deeper satisfaction of mastery.
But here is the neurosciencetwist Superficial tool knowledge
actually increases cognitiveload when you barely know a tool
.
Your working memory holds boththe task and the tool.
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Learning simultaneously To havea complex conversation while
learning a new language, yourbrain maxes out quickly.
I asked a consulting firm CEOwhat if you became generally
expert at three AI tools insteadof dabbling with 30.
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Six months later she reportedbreakthrough results.
Deep tool knowledge had freedher brain to focus on strategic
thinking rather than operationalfiguring out.
But there is a deeper issue here.
A hedge fund manager saidsomething profound.
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I realize I have been treatingAI tools like a buffet instead
of ingredients for mastery.
Your brain craves competence.
When you achieve genuine skillwith an AI tool, your confidence
networks activate.
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You feel capable, creative and,most importantly, in control.
Surface-level tool samplingtriggers the opposite
incompetence, anxiety anddecision paralysis.
The research on expertise isclear your brain needs
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approximately 40 hours ofdeliberate practice to develop
fluency with complex tools.
Most executives spend 40minutes, not hours, with each
new AI platform and wonder whynothing sticks.
I challenged one of them tospend one month mastering a
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single AI writing tool.
Her response was bestproductivity decision I have
ever made in years.
I finally feel like AI isworking for me instead of
confusing me.
So how do you reset your brain'srelationship with AI
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productivity.
Here is the protocol I havedeveloped through working with
hundreds of executives.
Week 1 AI Tool Audit List everyAI tool you currently use.
Most executives discover theyhave accounts with 15 to 20
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platforms, but actively use 3 to4.
Your brain has been maintainingcognitive overhead for tools
you barely touch.
Week 2.
The 3-tool rule Select 3 AItools maximum One for
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communication, one for analysis,one for creation.
Cancel or pause everything else.
Your brain needs permission toforget unused framework.
Week 3, deep dive Spend entirework sessions with single tools.
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No switching, no sampling.
Your neural pathways needconcentrated exposure To build
fluency and confidence.
Week 4, workflow integrationMap your daily tasks to your
three tools in time blocks, nottask types.
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Like I said before Morningwriting with tool A, afternoon
analysis with tool B, eveningcommunication with tool C.
I asked some of my executives toimplement this protocol and
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this is what they reported.
For the first time in a month,I feel like AI is actually
making me more productiveinstead of more scattered.
The key insight your braintreats AI tools like team
members.
You wouldn't hire 12 assistantsand give each one fragmented
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attention.
You had hired three excellentpeople and invest in deep
working relationships.
The productivity anxiety youfeel around AI isn't a personal
failing.
It's a predictable brainresponse to cognitive overload.
Your neural circuits are doingexactly what they evolved to do
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Protect you from overwhelmingcomplexity.
The solution isn't more toolsor better tools.
It's working with your brain'snatural patterns instead of
against them.
Depth beats breadth, masterybeats sampling, consistency
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beats novelty.
Remember AI productivity isn'tabout having access to every
capability.
It's about developing genuinecompetence with the capabilities
that matter most to your work.
Next week, we are exploring theneuroscience of AI feedback, why
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algorithm criticism hits yourbrain differently than human
criticism and how to process itproductively, and I'm going to
share with you a personal storythat happened about that with
Claude.
So until then, try thethree-tool rule.
Your overwhelmed prefrontalcortex will thank you.
(22:38):
This is Sahar, your AIwhisperer, signing off from AI
Cafe Conversations.
Sometimes, less really is more,especially when it comes to
your brain.
Show me some love Like,subscribe, share the podcast
with someone that needs to hearit.
(22:59):
If you have any questions orany comments, or you want me to
speak about any subject on AI,email me at sahar at
saharconsultingcom.
You can get me on LinkedIn,sahar Andrani, or on Instagram,
sahar the Reinvent Coach, I hopeI can hear from you soon.
(23:20):
I love you Out for now.
Can hear from you soon.
I love you Out for now.