Mark Slater: Cultivating Client Loyalty in Web and App Development

In this episode of the AI Chronicles podcast, host Kyle James interviews Mark Slater, CEO of Handmade Interactive, a web and mobile app development company. Mark shares his journey from advertising to web development, the challenges of building client relationships, and the importance of creating demand for digital solutions. He discusses the transition from pro bono work to paid services, the impact of their projects on client growth, and how they connect with potential clients. The conversation highlights the evolution of the tech industry and the role of Handmade Interactive in helping businesses thrive online.

 

Key Moments: 

• Mark Slater transitioned from advertising to web development in the early 90s.
• Handmade Interactive started with pro bono work to stimulate demand.
• Building relationships with clients is crucial for success.
• The transition from free to paid services is based on client value recognition.
• Understanding client needs is essential for effective web solutions.
• Creating demand for digital services is a key strategy.
• The company has seen significant growth in enterprise clients.
• Results include increased website traffic and sales for clients.
• Mark emphasizes the importance of personal connections with clients.
• Handmade Interactive is open to global collaboration.

 

Guest Links: 

Handmade Interactive -> handmadeinteractive.com

 

Sponsor:

GPT Trainer: Automate anything with AI -> GPT-Trainer.com

Chapters

• (00:00:00) - Introduction to Handmade Interactive
• (00:01:11) - The Journey into Web Development
• (00:03:01) - Buil