In this episode of the AI Chronicles podcast, host Kyle James interviews Max Sinclair, founder and CEO of Azoma, an AI-powered information and technology company. They discuss how Azoma helps businesses get listed on AI search engines like ChatGPT and the differences between traditional SEO and the new GEO (AI search optimization). Max shares his journey from working at Amazon to founding Azoma, the impact of AI on consumer behavior, and the results clients have seen since implementing Azoma's services. They also explore future initiatives and the evolving role of AI in e-commerce.
Links:
Azoma: azoma.ai
GPT Trainer: Automate anything with AI -> gpt-trainer.com
Key Moments:
- Azoma was founded to optimize content for AI search engines.
- Max Sinclair transitioned from Amazon to pursue his entrepreneurial dreams.
- GEO is the new SEO for AI-driven search engines.
- AI search is becoming the dominant method for product discovery.
- The process of getting listed on AI engines differs significantly from Google SEO.
- Younger demographics are increasingly using AI for searches.
- Azoma provides metrics to track AI search performance.
- AI engines favor fresh, high-quality content for better visibility.
- The future of e-commerce will involve more AI-driven interactions.
- Azoma aims to be a leader in AI search optimization for retail.
Chapters
- (00:00:00) - Introduction to Azoma and AI Search Engines
- (00:01:26) - Max Sinclair's Journey from Amazon to Azoma
- (00:05:27) - Understanding GEO: The New SEO for AI
- (00:09:36) - The Impact of AI Search on Consumer Behavior
- (00:11:59) - Results and Metrics: How Azoma Measures Success
- (00:12:27) - Future Initiatives and the Role of AI in E-commerce
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