Rebecca Shaddix: Using AI to Run Research That Was Once Impossible

In this episode of the AI Chronicles podcast, host Kyle James speaks with Rebecca Shaddix, founder of Strategica Partners, about the integration of AI in business consulting and market strategy. They discuss the evolution of Strategica Partners, the challenges of transitioning from in-house roles to consulting, and the transformative impact of AI on market research and client interactions. Rebecca shares insights on how AI has changed their workflow, improved research capabilities, and the future initiatives they plan to implement as AI technology continues to evolve.

 

Links:

 

Strategica Partners: strategica.partners

 

GPT Trainer: Automate anything with AI -> gpt-trainer.com

 

Key Moments:

• Strategica Partners was born from a need for effective go-to-market strategies.
• Transitioning from in-house to consulting can be anxiety-inducing but rewarding.
• AI was initially met with resistance but is now essential to their workflow.
• AI acts like a high-potential junior employee needing oversight.
• The implementation of AI has significantly reduced time and costs in research.
• AI allows for more comprehensive and confident data analysis.
• The ability to conduct in-depth experiments has improved with AI.
• AI helps in synthesizing insights for client-facing work.
• The future of AI in consulting includes more autonomy and less oversight.
• AI is transforming the way companies approach market research and strategy.

Chapters

• (00:00:00) - Introduction to AI in Business Consulting
• (00:01:23) - The Birth of Strategic Partners
• (00:02:33) - Transitioning from In-House to Consulting
• (00:05:24) - The Role of AI in Strategic Partners
• (00:07:50) - Game-Changing AI Implementations
• (00:10:49) - Transforming Client Research with AI
• (00:15:27) - Future AI Initiatives at Strategica Partners