AI for Business, Marketing & Sales: The AI Hat Podcast

AI for Business, Marketing & Sales: The AI Hat Podcast

Feeling overwhelmed by Artificial Intelligence and unsure how it truly fits into your business, marketing, or sales strategies? Do you want straightforward advice and real-world examples to successfully integrate AI for tangible results? Who is this show for? "AI for Business, Marketing & Sales: The AI Hat Podcast" is designed for forward-thinking business owners, innovative marketing professionals, and driven sales leaders within SMBs. If you're ready to explore and implement practical AI solutions that fuel growth and efficiency, this podcast provides clear guidance and expert insights, whether you're just starting with AI or looking to enhance your current initiatives. What can you expect from this show? Join your host, Mike Allton, founder of The AI Hat [https://theaihat.com/], as he breaks down complex AI concepts into actionable strategies. Each episode features: Real-World Use Cases: Discover how businesses are applying AI tools like ChatGPT and Gemini today. Expert Interviews: Learn from industry pioneers, including guests from Nvidia, Google, and LinkedIn, who share their experiences and best practices. Mike's Solo Insights: Benefit from practical takeaways rooted in Mike's unique H.U.M.A.N. AI Integration Framework (Harmonize, Understand, Map, Adapt, Nurture). You’ll learn how to: Identify AI opportunities to enhance your marketing campaigns, streamline sales processes, and optimize overall business operations. Develop a human-centered approach to AI adoption, ensuring technology augments, not replaces, your team's strengths. Implement AI solutions to improve efficiency, boost productivity, and make data-driven decisions. Navigate the evolving AI landscape and stay ahead of the curve. About your host, Mike Allton Mike Allton is a digital marketing expert with a passion for helping businesses thrive in the age of AI. As Chief Storyteller at Agorapulse and founder of The AI Hat, Mike brings his experience and plainspoken approach to deliver practical AI insights and actionable advice. Connect with Mike on LinkedIn: https://www.linkedin.com/in/mikeallton/ Join the conversation Tune in to "AI for Business, Marketing & Sales: The AI Hat Podcast" and discover how AI can transform your efforts into real results. Subscribe now and start your journey to AI-powered growth!

Episodes

No Code, No Problem: Revolutionizing Marketing with AI Tools with Mike Russell

May 31, 2025 • 38 mins
Have you ever felt left behind in the marketing tech race because you don't know how to code? Maybe you've watched colleagues implement amazing automation or create sophisticated workflows, while you're still struggling with basic tools. What if I told you that the coding barrier in marketing is crumbling, thanks to artificial intelligence? The truth is, marketers everywhere are facing increasing pressure to be more technical, mor...
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Inside LinkedIn's AI Marketing Strategy: A Senior Leader's Perspective with Hava Maloku

May 24, 2025 • 34 mins
Have you ever wondered how the world's largest professional network approaches artificial intelligence in their marketing? We all see the innovations and changes happening on LinkedIn's platform, but what's happening behind the scenes? How are they actually implementing AI in their marketing strategies, and what can we learn from their approach? The truth is, most businesses are struggling to effectively integrate AI into their ma...
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From Disaster to Digital Recovery: A Business Owner's AI Journey with Judi Fox

May 17, 2025 • 39 mins
What would you do if your business suddenly faced a catastrophic disruption tomorrow? For most of us, that's a terrifying thought we'd rather not consider. But the reality is, business emergencies don't wait for the perfect moment - they strike without warning, forcing us to adapt or risk losing everything we've built. That's exactly what happened to today's guest when a devastating house fire in July 2023 threatened to derail her ...
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Making AI Your Most Valuable Team Member: A Leaders Guide with Liza Adams

May 10, 2025 • 46 mins
What if your next star employee never needed a coffee break, could work 24/7, and actually made your human team more creative and productive? That's not science fiction - it's the reality of properly implemented AI in today's business environment. But here's the challenge: most business leaders either overthink AI integration, making it more complicated than necessary, or underutilize it, missing out on incredible opportunities for...
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Gemini for Leadership: AI-Powered Decision-Making with Mike Allton

May 7, 2025 • 18 mins
In this episode, I explore how leaders can leverage Gemini to make smarter, faster, and more data-driven decisions. I share my own experience using Gemini to navigate a major business rebrand and provide a practical framework for integrating AI into your leadership workflow. Discover how Gemini can assist with rapid market analysis, data-driven risk assessment, and performance optimization, empowering you to lead with greater clar...
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AI Digital Clone: How to Augment Your Team's Expertise with George B. Thomas

May 3, 2025 • 49 mins
Imagine if your top expert—maybe even you—could be available 24/7, across multiple languages, without burning out. Sounds like science fiction? For many SMB leaders, the knowledge held by key individuals becomes a bottleneck, limiting growth and overwhelming crucial team members. But what if AI offered a way not to replace, but to amplify that irreplaceable human expertise? Today, I'm talking with George B. Thomas, widely known as...
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Gemini Prompt Engineering: Get the Results You Want with Mike Allton

April 30, 2025 • 15 mins
In this episode, I unlock the secrets to crafting powerful prompts that get you the exact results you need from Gemini and other large language models (LLMs). I introduce the RICCE framework, a practical system designed to help you communicate effectively with AI and achieve optimal output. Think of RICCE as your training wheels for prompt engineering. By mastering these techniques, you'll gain the confidence and skills to harness...
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Google Cloud Expert Reveals: Making AI Agents Work for Your Bottom Line with Eva Dong

April 26, 2025 • 41 mins
Are you throwing money at AI without seeing real returns? You're not alone. Businesses everywhere are struggling to turn their AI investments into actual revenue. But what if I told you that AI agents could become your most profitable team members? The challenge isn't just implementing AI - it's making it pay for itself. Many business leaders are investing in AI agents without a clear path to ROI, leading to frustrated teams and d...
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Gemini vs. ChatGPT: Choosing the Right AI for Your Business with Mike Allton

April 23, 2025 • 14 mins
In today's episode, I dive into the most important question every business is asking: Gemini or ChatGPT? I provide a balanced and hype-free comparison of Gemini and ChatGPT, exploring their shared capabilities, unique strengths, and ideal use cases. This isn't about declaring a winner; it's about empowering you to make an informed decision and choose the AI that aligns perfectly with your specific business goals. What You'll Lear...
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One Platform to Rule Them All: The Magai Approach to AI Integration with Dustin W. Stout

April 19, 2025 • 58 mins
Are you juggling five different AI tools just to get through your workday? Trying to remember which login goes with which platform and wondering if you're actually saving time or just creating new headaches? You're not alone. Today we've got the AI whisperer himself, Dustin W. Stout. This guy isn't just another tech founder with fancy promises—he's been in the trenches as a digital marketing consultant for over a decade before fou...
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Gemini for Growth: 3 AI Breakthroughs for Your Business with Mike Allton

April 16, 2025 • 12 mins
Tired of AI hype and ready for real results? In this episode of The AI Hat Podcast, I dive into 3 powerful ways you can use Google's Gemini AI to supercharge your business today. Discover actionable strategies to revolutionize your marketing, operations, and customer engagement. What You'll Learn: How Gemini can generate killer marketing content and personalize campaigns for maximum ROI. The secrets to hyper-efficient operation...
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Marketing Automation 2.0: Why Agentic AI is a Game-Changer for Small Business with Alex Carlson

April 12, 2025 • 39 mins
Are you tired of wearing all the marketing hats in your small business? Juggling social media, email campaigns, content creation, and analytics while trying to actually run your business? What if I told you there's a new wave of AI that doesn't just help with tasks - it actually takes control and drives results on its own? The challenge for small businesses has always been competing with larger companies that have entire marketing...
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The AI Advantage: How Small Businesses Can Punch Above Their Weight Class with Phil Pallen

April 5, 2025 • 44 mins
Are you running a small business and feeling constantly overwhelmed by all the AI tools, wearing too many hats, and wondering how competitors seem to get so much more done? What if you could multiply your productivity without expanding your team or working longer hours? The struggle of being a solopreneur or small business owner has always been about limitations – limited time, limited resources, limited capacity. But what if those...
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The You-niverse: How to Stay Human in an AI Marketing World with Mark Schaefer

March 29, 2025 • 45 mins
Have you ever wondered if we're slowly losing our humanity in the rush to adopt AI? Every day, another marketer proclaims they've automated their entire workflow, created the perfect AI system, or generated flawless content. But what if perfection isn't what your audience really wants? The truth is, we're facing an unprecedented challenge in marketing. As AI tools become more sophisticated, they're creating a world of perfect cont...
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Future-Proof Events: How AI Ensures Your Events Thrive, Not Just Survive with Warwick Davies

March 22, 2025 • 38 mins
Have you ever felt that sinking feeling of launching an event only to realize competitors already seem to be two steps ahead? Perhaps you've noticed others leveraging cutting-edge tech, and you're worried about falling behind. With technology evolving faster than ever before, event planners face mounting pressure. How can you keep pace? How can you ensure your events are not just relevant today—but indispensable tomorrow? The pace...
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Goodbye Traditional Branding, Hello AI: Transform Your Brand Story with Park Howell

March 15, 2025 • 56 mins
Have you ever felt stuck spinning your wheels through months of painstaking, costly traditional branding exercises, only to end up with messaging that doesn't truly resonate—or worse, never sees the light of day? That's painful for you, frustrating for your audience, and costly for your business—and it's happening in far too many companies today. But there's good news: the old, cumbersome branding process you've come to dread may ...
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Beyond Design Tools: An Evolution in AI Creative Operations with Satej Sirur

March 8, 2025 • 40 mins
Are your creative teams drowning in endless feedback loops, version control nightmares, and bottlenecks that seem to multiply by the day? You're not alone. Marketing teams everywhere are struggling with the growing demands of content creation, with 76% reporting they need to create more content than ever before, but with the same or fewer resources. The traditional design tools and processes we've relied on just aren't cutting it a...
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Your Marketing Career Needs This AI History Lesson with Katie King

March 1, 2025 • 52 mins
Remember your first email marketing campaign? Or maybe you're old enough to remember when "digital marketing" meant updating your GeoCities website? Well, just like those marketers who dismissed email as a fad in the '90s, there are those today who are missing the signs of AI's transformative power in marketing. Every day, I talk to marketers who are either paralyzed by AI's complexity or, worse, dismissing it as just another over...
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Introducing The AI Hat Podcast

February 27, 2025 • 2 mins
Welcome to "The AI Hat Podcast: Unlocking the Power of AI for Business Growth" Are you a business leader looking to harness the power of AI for growth but feeling overwhelmed by the complexity? Do you want practical advice and real-world strategies to successfully integrate AI into your business? Who is this show for? "The AI Hat Podcast" is designed for business leaders and decision-makers across all industries who are eager to...
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The Future of Lean: AI's Impact on Business Staffing Models with Chris Daigle

February 25, 2025 • 46 mins
What if I told you that the business you're running today could operate with just 20% of your current staff? It sounds impossible, right? Maybe even a little scary. But here's the thing - businesses across the globe are discovering that with the right AI implementation, they can not only maintain their operations but actually improve them with dramatically smaller teams. The traditional business model has always been simple: want ...
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