33 | Do You Suffer from Shiny Object Syndrome in Business? Me Too — Here’s What Helping

Do you ever feel like you’re chasing one good idea after another... and still spinning your wheels? In this raw, honest episode, I’m opening up about something I struggle with constantly: the pressure to do all the things — in business, at home, in motherhood, and even on that never-ending Pinterest board.

We’re talking about shiny object syndrome — but not just as a distraction, as a symptom of fear. The fear that you’re not enough. That someone else is doing it better. That maybe if you just tweak the funnel or revamp your website again, things will finally click.

But here’s what I think: doing everything is costing you the one thing that matters most — peace.

Inside this episode, I share:

• Why I believe shiny object syndrome is rooted in fear — not just distraction

• How I’m learning to say no to good things so I can say yes to what truly moves the needle

• The guardrails and systems that help me stay focused (especially when willpower runs out)

• How my trained AI assistant became a values-based accountability partner — and the one question it helps me ask every time a new idea pops up

If you’ve ever felt scattered or stuck in constant rethinking, this episode will help you reset, realign, and give yourself permission to build slow, intentional momentum.

💬 Want your own trained AI assistant that reflects your values and helps you stay grounded in what matters?
Book a free coffee chat with me here: https://samantha-welch.pixieset.com/booking/chat