July 28, 2025 • 15 mins
🎙️ In this episode, we get into:
- Which SEO tools are actually getting traffic — and which ones are bleeding quietly
- Why AISEO is at the top, even after shedding 700K visits
- How Denmark, Vietnam, and Poland became SEO powerhouses (no, really)
- The rise of SurgeGraph, RivalFlow, and AITDK — and why you should pay attention
- The difference between tools that generate content and tools that actually help you rank
- Why niche tools (naming, microcopy, clustering) are outperforming the generic content bots
- What traffic trends reveal about the next wave of SEO innovation
- Why ChatGPT is eating half the market and writing smug case studies about it
This podcast episode was made with NotebookLM and ElevenLabs
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:03):
Broadcasting live from somewhere inside the
algorithm, this is AI on air,the official podcast from
whatisthat.ai, we're your AIgenerated hosts, let's get into
it.
Speaker 2 (00:16):
Welcome to the deep dive. Today, we're going to, cut
right through all the marketingnoise around SEO tools.
Speaker 1 (00:23):
Yeah. There's a lot of chatter out there.
Speaker 2 (00:24):
There really is. You hear so much about who's got the
latest features, who'sinnovating, which tool you just
have to use. Right. But oursource for this deep dive, it
gives us something much morefundamental. It says, and I
quote, traffic is the best liedetector in marketing.
These numbers tell a story.
Speaker 1 (00:41):
I like that. It's direct.
Speaker 2 (00:43):
Exactly. So we're not looking at hype. We're looking
at actual eyeballs, actual usertraffic to see who's really
winning the visibility war rightnow.
Speaker 1 (00:51):
And that's why traffic is, well, such a
powerful metric, isn't it? It'sraw validation.
Speaker 2 (00:56):
Pure signal.
Speaker 1 (00:56):
Exactly. And what we have here is data from, June
2025, the latest monthly stats.So think of it like a
scoreboard. Cuts right throughthe usual industry talk, the
affiliate roundup.
Speaker 2 (01:09):
It's biased lists. Yeah.
Speaker 1 (01:10):
Totally. Yeah. And just a quick note, when we
mentioned where these companiesare based like Amsterdam or
Poland, that's theirheadquarters. It's where the
company is rooted, notnecessarily where all the clicks
are coming from.
Speaker 2 (01:21):
Got it. Okay. Let's dive into these numbers then.
First up, the traffic titans.These are the top 10 by total
monthly visits.
Speaker 1 (01:30):
Raw volume.
Speaker 2 (01:31):
Just sheer eyeballs on the page. Doesn't matter if
they stayed, paid, or, rage quitimmediately. This is just who
got the clicks.
Speaker 1 (01:38):
Okay. Lay it on us.
Speaker 2 (01:39):
Number one, and this one's a bit of a surprise maybe,
AAACO based in Amsterdam. Theypulled in 2,420,000 visits.
Speaker 1 (01:48):
Wow. 2,400,000.
Speaker 2 (01:50):
Yeah. But here's the kicker. They were actually down
by over 700,000 visits comparedto the previous month.
Speaker 1 (01:55):
Okay, hold on. Down 700 k and still number one by a
mile at 2,400,000.
Speaker 2 (01:59):
That's right.
Speaker 1 (02:00):
That is striking. It tells you they must have had an
absolutely enormous previousmonth or maybe some huge launch
campaign. That kind of volume,even declining, is massive. But
the drop is significant too.Makes you wonder about
sustainability.
Speaker 2 (02:13):
Definitely something to watch. Okay. Moving down.
Number two, BrightSonic, USbased. 1,080,000 visits.
They're also down by about a166,000.
Speaker 1 (02:23):
Okay. So another big player seen a dip.
Speaker 2 (02:25):
Yep. And number three, Surfer SEO from Poland.
955,000 visits and they're downto about a 172,000.
Speaker 1 (02:32):
Right, Sonic. Surfer. These are pretty established
names in the content and SEOspace. Seeing declines there is
interesting.
Speaker 2 (02:40):
It is. Then number four, TubeBuddy, also from The
US, 790,000 visits. Their dropwas much smaller though, only
about 8,600.
Speaker 1 (02:48):
Okay. TubeBuddy holding steadier, that likely
points to their specific niche.Right? YouTube optimization.
Speaker 2 (02:53):
Mhmm.
Speaker 1 (02:53):
Probably a dedicated user base less swayed by general
AI trends.
Speaker 2 (02:57):
That makes sense. Okay. Number five takes us to
Vietnam. AIKTP. 539,000 visitsdown about 30,000.
Speaker 1 (03:05):
Vietnam, interesting, quietly pulling in half a
million visits.
Speaker 2 (03:08):
Then number six, back to Poland with Sunuto. 325,000
visits, but they had a largerdrop down a 132,000.
Speaker 1 (03:15):
Now both Polish contenders in the top 10, but
Sunuto's dip is quite large.
Speaker 2 (03:19):
Yeah. Now number seven is where the trend breaks.
Seo.ai from Denmark. 309,000visits, and they were up almost
14,000.
Speaker 1 (03:26):
Ah, okay. Our first gainer in the top 10. Denmark
represent.
Speaker 2 (03:29):
Right. Then number eight, junior dot ai from
Estonia, 243,000 visits downabout 33,000.
Speaker 1 (03:35):
Estonia on the map too, Baltic presence.
Speaker 2 (03:37):
Number nine, Zarla back in The US, 220,000 visits,
and they were also up by almost6,000.
Speaker 1 (03:43):
So the only two gainers are seo.ai from Denmark
and Zara from The US. Yes. It'sa key takeaway right there. Most
of the big guys are sheddingtraffic, but these two are
growing.
Speaker 2 (03:54):
Exactly. And rounding out the top 10 is seawriting.ai,
another US tool, a 195,000visits down about 23,000.
Speaker 1 (04:02):
So big picture from the titans. Azio way out front
despite a drop establishedplayers like Right Sonic and
Surfer losing ground, TubeBuddyholding steady and only two
tools actually showing growth inthis top tier. Plus a really
interesting geographic mix withPoland, Vietnam, Estonia,
Denmark.
Speaker 2 (04:21):
It definitely paints a picture of a market that's,
shifting. Some giants might bestumbling a bit.
Speaker 1 (04:26):
Yeah. Momentum isn't necessarily with the biggest
names right now with a couple ofexceptions.
Speaker 2 (04:31):
So total traffic gives us a snapshot. You
mentioned momentum. Growth iswhere the action is, right?
Where's the energy?
Speaker 1 (04:36):
Absolutely. Total visits are one thing, but seeing
who's adding the most newvisitors month over month that
tells you who's resonating rightnow, who's got the buzz. These
are the potential future titans.
Speaker 2 (04:45):
Okay. Let's look at that list. The top 10 tools with
the biggest increase in trafficfrom May to June 2025. Number
one for growth is SurgiGraph.They're based in Malaysia.
Speaker 1 (04:56):
In Malaysia. Okay.
Speaker 2 (04:57):
They hit a 178,000 total visits, adding over 36,000
new visits in the month. That'sa big jump.
Speaker 1 (05:04):
36,000 added visits is substantial. That's strong
momentum, especially coming fromSoutheast Asia. It shows they're
not just, you know, copying whatothers are doing. They're
carving their own path.
Speaker 2 (05:14):
Number two for growth. Quick Creator from The
US, a 171,000 total visits. Theyadded over 18,000.
Speaker 1 (05:21):
Still a very healthy game.
Speaker 2 (05:22):
And number three, look who is again. SEO dot AI
from Denmark. We saw them in thetop 10 overall, and they're
third for growth, adding nearly14,000 visits to reach 309,000.
Speaker 1 (05:32):
Okay. SEO dot AI showing up strong on both lists.
That's a really good sign forthem. Decent volume and strong
growth.
Speaker 2 (05:38):
Definitely. Number four, Rival Flow, US based.
They're smaller overall, 58,000visits, but they added almost
14,000 visits.
Speaker 1 (05:46):
Woah. Wait. 58 k total. Adding almost 14 k.
That's like a 30% jump intraffic in one month.
Speaker 2 (05:51):
Yeah. A really significant percentage increase.
Speaker 1 (05:53):
That suggests they really hit on something. Found a
nerve or a gap in the market.Very impressive growth rate.
Speaker 2 (05:59):
Okay, number five, AATDK from Hong Kong. 37,000
visits total, adding over10,000.
Speaker 1 (06:05):
Hong Kong now too. Yeah. This growth list is really
global.
Speaker 2 (06:08):
It is. Number six, outranking US 39,000 visits up
by over 9,400.
Speaker 1 (06:14):
Another solid gain.
Speaker 2 (06:15):
Number seven, WOOP US again. Smaller base, 14,000
visits, but up by over 6,200.
Speaker 1 (06:22):
So nearly doubled their traffic or close to it.
Speaker 2 (06:24):
Significant percentage gain again. Number
eight, Percy dot ai US. Evensmaller, 6,800 visits, but they
added almost 6,000.
Speaker 1 (06:32):
Great. Percy.ai basically exploded onto the
scene relatively speaking.
Speaker 2 (06:36):
Yeah.
Speaker 1 (06:36):
Tiny base, huge growth percentage.
Speaker 2 (06:39):
Number nine, Zara, US. We saw them gaining in the
top 10 overall list too. 220,000visits and they added another
5,700 plus.
Speaker 1 (06:46):
Zara showing steady growth on a larger base.
Consistent.
Speaker 2 (06:49):
And number 10, Abun from India. 14,700 visits up by
over 5,700.
Speaker 1 (06:55):
India joining the party. So look at this list of
gainers. Malaysia, Denmark, HongKong, India, alongside The US
players. It really underlinesthat point about innovation
happening everywhere.
Speaker 2 (07:03):
It really does.
Speaker 1 (07:04):
And notice how some of these are smaller tools,
right? Well, Percy, Abone. Theymight seem tiny compared to
ASIO's millions, but thisgrowth, this is where the market
churns. These are the ones oursource says are the future
players to watch. You reallydon't sleep on these.
Speaker 2 (07:22):
That's a great point. It's not always about the
absolute number, but the rate ofchange. So when you look at
these fast movers, what does ittell you about where things are
heading? What stands out?
Speaker 1 (07:33):
Well, first, the geographic diversity we just
talked about. It's impossible toignore.
Speaker 2 (07:37):
Yeah. That idea of a, like, a Silicon Valley monopoly.
Speaker 1 (07:41):
Yeah.
Speaker 2 (07:42):
It just doesn't hold up here, does it?
Speaker 1 (07:43):
Not at all.
Speaker 2 (07:44):
I mean, the map of these tools, it's described as
more like a game of risk, whichfeels right.
Speaker 1 (07:50):
That's a good analogy.
Speaker 2 (07:51):
The US is still a major player, no doubt. Six of
the top 10 by total traffic, sixof the top 10 gainers.
Speaker 1 (07:57):
Sure. Still dominant in terms of sheer numbers of
tools.
Speaker 2 (08:00):
But then you've got Poland being surprisingly
powerful with surfer Issio andSunuto both in the top 10
traffic list.
Speaker 1 (08:06):
Right. Punching above their weight, you might say.
Speaker 2 (08:09):
And Southeast Asia is clearly on the come up.
Vietnam's AIKTP in the top 10,Malaysia's SurgiGraph leading
the growth chart.
Speaker 1 (08:17):
Significant presence there.
Speaker 2 (08:18):
And we mentioned Denmark and Estonia. Our source
jokes, the Baltic States aredoing more than exporting
furniture and digital nomads.
Speaker 1 (08:25):
Hey. Yeah. They're building serious tools. Seo.ai
and junior.ai are proof.
Speaker 2 (08:31):
Plus Amsterdam, you know, with ASIO at the very top
of the traffic chart.
Speaker 1 (08:35):
So the bottom line is really, really clear. If you're
still thinking all the cool newstuff comes out of SF or the
Valley, you're just wrong.
Speaker 2 (08:43):
You're missing a huge part of the picture.
Speaker 1 (08:45):
Completely. It forces you to think more broadly about
where innovation is actuallyhappening, where user needs are
being met. It's decentralized.
Speaker 2 (08:53):
Which is probably healthier for the ecosystem
overall. Right?
Speaker 1 (08:55):
You'd think so. More competition, more diverse
approaches.
Speaker 2 (08:58):
Okay. So we know who's getting the clicks and
where they're based, but whatare these tools actually do?
Let's maybe do that rapid firerundown, our source suggested.
Just plain English. What's theirmain job?
Speaker 1 (09:09):
Good idea. Connect the dots between the traffic and
the function. Let's start withthe traffic titans. Right. AZO.
Long form AI writing, apparentlywith a pretty user friendly UI.
Speaker 2 (09:20):
Write Sonic.
Speaker 1 (09:21):
More general AI writing blogs, ads, social media
like LinkedIn posts.
Speaker 2 (09:25):
Surfer SEO.
Speaker 1 (09:26):
That's more about on page optimization. Yeah.
Analyzing content, suggestingkeywords, that kind of thing.
Speaker 2 (09:31):
Too baddy.
Speaker 1 (09:32):
YouTube focused. Yeah. Thumbnails, tags, channel
growth assistant.
Speaker 2 (09:36):
AI KTP from Vietnam.
Speaker 1 (09:38):
Minimalist AI writer, but also does keyword
clustering, described as veryslick. Senuto from Poland. A
Polish market focused Serpi andcontent tool. Kinda like a
localized Semrush maybe.
Speaker 2 (09:49):
Seo dot ai from Denmark.
Speaker 1 (09:51):
AI assistant specifically for creating SEO
optimized content. Scandinavianprecision was the phrase used.
Speaker 2 (09:58):
Okay. Junior. AI from Estonia.
Speaker 1 (10:01):
AI writing assistant sounds like it has a clean SAW
style interface for contentheadlines, meta descriptions.
Speaker 2 (10:06):
Marla, the other gainer in the top 10.
Speaker 1 (10:08):
This one's different. AI powered business name
generator.
Speaker 2 (10:11):
Oh, interesting niche. And seerwriting.ai.
Speaker 1 (10:14):
Pretty much what the name says. Basic AI for blog
posts and other SEO content. Soquite a mix in the top 10 from
broad AI writers to veryspecific optimizers and even a
name generator.
Speaker 2 (10:25):
Yeah. Now what about the fast movers? The ones
surging, search a graph.
Speaker 1 (10:29):
Long form content builder, gaming for those big
skyscraper style articles,includes keyword clustering
Speaker 2 (10:35):
Quick creator.
Speaker 1 (10:35):
Landing pages and blog posts. Focus seems to be on
speed and generating content atscale.
Speaker 2 (10:41):
Rival flow, the one with the big percentage jump.
Speaker 1 (10:44):
Content gap analysis helps you see what your
competitors rank for that youdon't. Competitive intelligence.
Speaker 2 (10:49):
AATK from Hong Kong.
Speaker 1 (10:51):
Called AI KTP's cousin. Smaller, minimalist AI
writer, but surprisinglycompetent.
Speaker 2 (10:56):
Outranking.
Speaker 1 (10:57):
This one sounds geared towards agencies.
Structured content briefs plusAI generation, helping teams
create optimized content.
Speaker 2 (11:03):
Oh, boat.
Speaker 1 (11:04):
Performance monitoring, tracking rankings,
site speed, crawl errors, thetechnical SEO side.
Speaker 2 (11:09):
Percy.ai, the one with tiny traffic but huge
growth.
Speaker 1 (11:13):
Micro copywriting AI. Focus on calls to action,
product descriptions, thoselittle conversion nudges. Very
specific.
Speaker 2 (11:19):
Super specific. And Abun from India.
Speaker 1 (11:23):
An India based content tool described as
nibbling at the edges of themarket currently. What strikes
me looking at both lists, butespecially the gainers, is the
specialization. Yes, AI writingis everywhere, but the tools
really gaining traction seem tobe solving very specific
problems within the SEOworkflow.
Speaker 2 (11:42):
Yeah. That seems to be the pattern emerging, doesn't
it? Our source highlights this.AI writing tools are flooding
the zone, but the ones gainingtraffic aren't just writing,
they're diagnosing, they'reoptimizing. That feels like the
key distinction.
Speaker 1 (11:57):
Absolutely critical point. It's not just about
spitting out words anymore. Theplatforms that are actually
growing, the ones gettingtraction now, are doing more.
Speaker 2 (12:05):
Like what specifically?
Speaker 1 (12:05):
They're helping people improve existing content
like Surfer or Outranking orthey're helping find new
opportunities like Rival FlowsGap Analysis or as we saw
they're doing one niche thingreally, really well.
Speaker 2 (12:16):
Like Zarlow with names or Kersey with microcopy
or tools focusing on keywordclustering strategy.
Speaker 1 (12:22):
Exactly. Those specialized functions.
Meanwhile, the more generalizedjust write me a blog post tools
like Writesonic or ceowriting.aiaccording to this data. Yeah.
They seem to be stagnating.
Speaker 2 (12:34):
Their traffic is declining.
Speaker 1 (12:36):
Right. And the source speculates pretty convincingly I
think that ChatGPT most likelyate their lunch and probably
wrote 10 articles about it whiledoing so.
Speaker 2 (12:45):
Probably true. The barrier to basic AI text
generation is basically zeronow.
Speaker 1 (12:50):
Exactly. So the value is shifted. It's moved towards
tools that offer more specificanalysis, optimization guidance,
or unique workflows built aroundthe AI.
Speaker 2 (12:59):
So here's the really interesting part then. The
FARCIT, judging by this trafficdata, is rewarding specificity.
It's rewarding depth strategicapplication, not just the sheer
volume of AI output.
Speaker 1 (13:10):
Precisely. It's a sign of the market maturing,
maybe. Moving past the initialwow, AI can write phase into,
okay, how can AI intelligentlyhelp me achieve specific SEO
goals?
Speaker 2 (13:19):
That makes a lot of sense.
Speaker 1 (13:20):
You know, people can argue forever about which tool
has the slickest UI or the mostfeatures or whose founder posts
the funniest stuff online.
Speaker 2 (13:27):
Sure. The subjective stuff.
Speaker 1 (13:28):
But this traffic data, it doesn't care about any
of that. It just reflects whereusers are actually spending
their time and attention. Ittells the real story.
Speaker 2 (13:37):
So wrapping this deep dive up, these numbers give us a
pretty clear picture of the SEOtool landscape right now, at
least for June 2025.
Speaker 1 (13:46):
Yeah. A real snapshot based on usage.
Speaker 2 (13:48):
And the key takeaways seem to be, the really big tools
are plateauing or even decliningin many cases.
Speaker 1 (13:55):
Check.
Speaker 2 (13:55):
Meanwhile, some tiny tools are surging, showing
massive growth percentages byfocusing on specific niches.
Speaker 1 (14:01):
Definitely seeing that.
Speaker 2 (14:02):
And maybe the biggest surprise. Innovation's coming
from everywhere except whereyou'd expect. It's truly global.
Speaker 1 (14:09):
Couldn't agree more. Poland, Malaysia, Denmark,
Vietnam, Hong Kong, India. Justall over the map.
Speaker 2 (14:15):
So a final thought then.
Speaker 1 (14:17):
Well, the core message is simple. Next time
someone asks you which SEO toolthey should try, maybe tell them
to skip the usual influencerroundups for a second.
Speaker 2 (14:25):
Look at the numbers.
Speaker 1 (14:26):
Just look at the traffic numbers. Yeah. Because
ultimately in the SEO game,traffic is the only KPI that
really truly matters and thatmaybe leads to a bigger question
for you, the listener, to thinkabout. Okay. If traffic is the
undeniable KPI here, the realmeasure of success, what other
areas, maybe in business, maybeeven in life, are we measuring
(14:46):
success by the wrong metrics?
Where else are we looking athype instead of reality?
Speaker 2 (14:52):
That's it for this episode of AI on Air powered by
whatisthat.ai. If your brainsurvived this episode, go ahead
and subscribe. We drop newepisodes every week. Wanna go
deeper? Join our community onSubstack to get early drops,
tool breakdowns, and weird AIstuff the mainstream hasn't
caught yet.
See you there.
Broadcasting live from somewhere inside the
algorithm, this is AI on air,the official podcast from
whatisthat.ai, we're your AIgenerated hosts, let's get into
it.
Speaker 2 (00:16):
Welcome to the deep dive. Today, we're going to, cut
right through all the marketingnoise around SEO tools.
Speaker 1 (00:23):
Yeah. There's a lot of chatter out there.
Speaker 2 (00:24):
There really is. You hear so much about who's got the
latest features, who'sinnovating, which tool you just
have to use. Right. But oursource for this deep dive, it
gives us something much morefundamental. It says, and I
quote, traffic is the best liedetector in marketing.
These numbers tell a story.
Speaker 1 (00:41):
I like that. It's direct.
Speaker 2 (00:43):
Exactly. So we're not looking at hype. We're looking
at actual eyeballs, actual usertraffic to see who's really
winning the visibility war rightnow.
Speaker 1 (00:51):
And that's why traffic is, well, such a
powerful metric, isn't it? It'sraw validation.
Speaker 2 (00:56):
Pure signal.
Speaker 1 (00:56):
Exactly. And what we have here is data from, June
2025, the latest monthly stats.So think of it like a
scoreboard. Cuts right throughthe usual industry talk, the
affiliate roundup.
Speaker 2 (01:09):
It's biased lists. Yeah.
Speaker 1 (01:10):
Totally. Yeah. And just a quick note, when we
mentioned where these companiesare based like Amsterdam or
Poland, that's theirheadquarters. It's where the
company is rooted, notnecessarily where all the clicks
are coming from.
Speaker 2 (01:21):
Got it. Okay. Let's dive into these numbers then.
First up, the traffic titans.These are the top 10 by total
monthly visits.
Speaker 1 (01:30):
Raw volume.
Speaker 2 (01:31):
Just sheer eyeballs on the page. Doesn't matter if
they stayed, paid, or, rage quitimmediately. This is just who
got the clicks.
Speaker 1 (01:38):
Okay. Lay it on us.
Speaker 2 (01:39):
Number one, and this one's a bit of a surprise maybe,
AAACO based in Amsterdam. Theypulled in 2,420,000 visits.
Speaker 1 (01:48):
Wow. 2,400,000.
Speaker 2 (01:50):
Yeah. But here's the kicker. They were actually down
by over 700,000 visits comparedto the previous month.
Speaker 1 (01:55):
Okay, hold on. Down 700 k and still number one by a
mile at 2,400,000.
Speaker 2 (01:59):
That's right.
Speaker 1 (02:00):
That is striking. It tells you they must have had an
absolutely enormous previousmonth or maybe some huge launch
campaign. That kind of volume,even declining, is massive. But
the drop is significant too.Makes you wonder about
sustainability.
Speaker 2 (02:13):
Definitely something to watch. Okay. Moving down.
Number two, BrightSonic, USbased. 1,080,000 visits.
They're also down by about a166,000.
Speaker 1 (02:23):
Okay. So another big player seen a dip.
Speaker 2 (02:25):
Yep. And number three, Surfer SEO from Poland.
955,000 visits and they're downto about a 172,000.
Speaker 1 (02:32):
Right, Sonic. Surfer. These are pretty established
names in the content and SEOspace. Seeing declines there is
interesting.
Speaker 2 (02:40):
It is. Then number four, TubeBuddy, also from The
US, 790,000 visits. Their dropwas much smaller though, only
about 8,600.
Speaker 1 (02:48):
Okay. TubeBuddy holding steadier, that likely
points to their specific niche.Right? YouTube optimization.
Speaker 2 (02:53):
Mhmm.
Speaker 1 (02:53):
Probably a dedicated user base less swayed by general
AI trends.
Speaker 2 (02:57):
That makes sense. Okay. Number five takes us to
Vietnam. AIKTP. 539,000 visitsdown about 30,000.
Speaker 1 (03:05):
Vietnam, interesting, quietly pulling in half a
million visits.
Speaker 2 (03:08):
Then number six, back to Poland with Sunuto. 325,000
visits, but they had a largerdrop down a 132,000.
Speaker 1 (03:15):
Now both Polish contenders in the top 10, but
Sunuto's dip is quite large.
Speaker 2 (03:19):
Yeah. Now number seven is where the trend breaks.
Seo.ai from Denmark. 309,000visits, and they were up almost
14,000.
Speaker 1 (03:26):
Ah, okay. Our first gainer in the top 10. Denmark
represent.
Speaker 2 (03:29):
Right. Then number eight, junior dot ai from
Estonia, 243,000 visits downabout 33,000.
Speaker 1 (03:35):
Estonia on the map too, Baltic presence.
Speaker 2 (03:37):
Number nine, Zarla back in The US, 220,000 visits,
and they were also up by almost6,000.
Speaker 1 (03:43):
So the only two gainers are seo.ai from Denmark
and Zara from The US. Yes. It'sa key takeaway right there. Most
of the big guys are sheddingtraffic, but these two are
growing.
Speaker 2 (03:54):
Exactly. And rounding out the top 10 is seawriting.ai,
another US tool, a 195,000visits down about 23,000.
Speaker 1 (04:02):
So big picture from the titans. Azio way out front
despite a drop establishedplayers like Right Sonic and
Surfer losing ground, TubeBuddyholding steady and only two
tools actually showing growth inthis top tier. Plus a really
interesting geographic mix withPoland, Vietnam, Estonia,
Denmark.
Speaker 2 (04:21):
It definitely paints a picture of a market that's,
shifting. Some giants might bestumbling a bit.
Speaker 1 (04:26):
Yeah. Momentum isn't necessarily with the biggest
names right now with a couple ofexceptions.
Speaker 2 (04:31):
So total traffic gives us a snapshot. You
mentioned momentum. Growth iswhere the action is, right?
Where's the energy?
Speaker 1 (04:36):
Absolutely. Total visits are one thing, but seeing
who's adding the most newvisitors month over month that
tells you who's resonating rightnow, who's got the buzz. These
are the potential future titans.
Speaker 2 (04:45):
Okay. Let's look at that list. The top 10 tools with
the biggest increase in trafficfrom May to June 2025. Number
one for growth is SurgiGraph.They're based in Malaysia.
Speaker 1 (04:56):
In Malaysia. Okay.
Speaker 2 (04:57):
They hit a 178,000 total visits, adding over 36,000
new visits in the month. That'sa big jump.
Speaker 1 (05:04):
36,000 added visits is substantial. That's strong
momentum, especially coming fromSoutheast Asia. It shows they're
not just, you know, copying whatothers are doing. They're
carving their own path.
Speaker 2 (05:14):
Number two for growth. Quick Creator from The
US, a 171,000 total visits. Theyadded over 18,000.
Speaker 1 (05:21):
Still a very healthy game.
Speaker 2 (05:22):
And number three, look who is again. SEO dot AI
from Denmark. We saw them in thetop 10 overall, and they're
third for growth, adding nearly14,000 visits to reach 309,000.
Speaker 1 (05:32):
Okay. SEO dot AI showing up strong on both lists.
That's a really good sign forthem. Decent volume and strong
growth.
Speaker 2 (05:38):
Definitely. Number four, Rival Flow, US based.
They're smaller overall, 58,000visits, but they added almost
14,000 visits.
Speaker 1 (05:46):
Woah. Wait. 58 k total. Adding almost 14 k.
That's like a 30% jump intraffic in one month.
Speaker 2 (05:51):
Yeah. A really significant percentage increase.
Speaker 1 (05:53):
That suggests they really hit on something. Found a
nerve or a gap in the market.Very impressive growth rate.
Speaker 2 (05:59):
Okay, number five, AATDK from Hong Kong. 37,000
visits total, adding over10,000.
Speaker 1 (06:05):
Hong Kong now too. Yeah. This growth list is really
global.
Speaker 2 (06:08):
It is. Number six, outranking US 39,000 visits up
by over 9,400.
Speaker 1 (06:14):
Another solid gain.
Speaker 2 (06:15):
Number seven, WOOP US again. Smaller base, 14,000
visits, but up by over 6,200.
Speaker 1 (06:22):
So nearly doubled their traffic or close to it.
Speaker 2 (06:24):
Significant percentage gain again. Number
eight, Percy dot ai US. Evensmaller, 6,800 visits, but they
added almost 6,000.
Speaker 1 (06:32):
Great. Percy.ai basically exploded onto the
scene relatively speaking.
Speaker 2 (06:36):
Yeah.
Speaker 1 (06:36):
Tiny base, huge growth percentage.
Speaker 2 (06:39):
Number nine, Zara, US. We saw them gaining in the
top 10 overall list too. 220,000visits and they added another
5,700 plus.
Speaker 1 (06:46):
Zara showing steady growth on a larger base.
Consistent.
Speaker 2 (06:49):
And number 10, Abun from India. 14,700 visits up by
over 5,700.
Speaker 1 (06:55):
India joining the party. So look at this list of
gainers. Malaysia, Denmark, HongKong, India, alongside The US
players. It really underlinesthat point about innovation
happening everywhere.
Speaker 2 (07:03):
It really does.
Speaker 1 (07:04):
And notice how some of these are smaller tools,
right? Well, Percy, Abone. Theymight seem tiny compared to
ASIO's millions, but thisgrowth, this is where the market
churns. These are the ones oursource says are the future
players to watch. You reallydon't sleep on these.
Speaker 2 (07:22):
That's a great point. It's not always about the
absolute number, but the rate ofchange. So when you look at
these fast movers, what does ittell you about where things are
heading? What stands out?
Speaker 1 (07:33):
Well, first, the geographic diversity we just
talked about. It's impossible toignore.
Speaker 2 (07:37):
Yeah. That idea of a, like, a Silicon Valley monopoly.
Speaker 1 (07:41):
Yeah.
Speaker 2 (07:42):
It just doesn't hold up here, does it?
Speaker 1 (07:43):
Not at all.
Speaker 2 (07:44):
I mean, the map of these tools, it's described as
more like a game of risk, whichfeels right.
Speaker 1 (07:50):
That's a good analogy.
Speaker 2 (07:51):
The US is still a major player, no doubt. Six of
the top 10 by total traffic, sixof the top 10 gainers.
Speaker 1 (07:57):
Sure. Still dominant in terms of sheer numbers of
tools.
Speaker 2 (08:00):
But then you've got Poland being surprisingly
powerful with surfer Issio andSunuto both in the top 10
traffic list.
Speaker 1 (08:06):
Right. Punching above their weight, you might say.
Speaker 2 (08:09):
And Southeast Asia is clearly on the come up.
Vietnam's AIKTP in the top 10,Malaysia's SurgiGraph leading
the growth chart.
Speaker 1 (08:17):
Significant presence there.
Speaker 2 (08:18):
And we mentioned Denmark and Estonia. Our source
jokes, the Baltic States aredoing more than exporting
furniture and digital nomads.
Speaker 1 (08:25):
Hey. Yeah. They're building serious tools. Seo.ai
and junior.ai are proof.
Speaker 2 (08:31):
Plus Amsterdam, you know, with ASIO at the very top
of the traffic chart.
Speaker 1 (08:35):
So the bottom line is really, really clear. If you're
still thinking all the cool newstuff comes out of SF or the
Valley, you're just wrong.
Speaker 2 (08:43):
You're missing a huge part of the picture.
Speaker 1 (08:45):
Completely. It forces you to think more broadly about
where innovation is actuallyhappening, where user needs are
being met. It's decentralized.
Speaker 2 (08:53):
Which is probably healthier for the ecosystem
overall. Right?
Speaker 1 (08:55):
You'd think so. More competition, more diverse
approaches.
Speaker 2 (08:58):
Okay. So we know who's getting the clicks and
where they're based, but whatare these tools actually do?
Let's maybe do that rapid firerundown, our source suggested.
Just plain English. What's theirmain job?
Speaker 1 (09:09):
Good idea. Connect the dots between the traffic and
the function. Let's start withthe traffic titans. Right. AZO.
Long form AI writing, apparentlywith a pretty user friendly UI.
Speaker 2 (09:20):
Write Sonic.
Speaker 1 (09:21):
More general AI writing blogs, ads, social media
like LinkedIn posts.
Speaker 2 (09:25):
Surfer SEO.
Speaker 1 (09:26):
That's more about on page optimization. Yeah.
Analyzing content, suggestingkeywords, that kind of thing.
Speaker 2 (09:31):
Too baddy.
Speaker 1 (09:32):
YouTube focused. Yeah. Thumbnails, tags, channel
growth assistant.
Speaker 2 (09:36):
AI KTP from Vietnam.
Speaker 1 (09:38):
Minimalist AI writer, but also does keyword
clustering, described as veryslick. Senuto from Poland. A
Polish market focused Serpi andcontent tool. Kinda like a
localized Semrush maybe.
Speaker 2 (09:49):
Seo dot ai from Denmark.
Speaker 1 (09:51):
AI assistant specifically for creating SEO
optimized content. Scandinavianprecision was the phrase used.
Speaker 2 (09:58):
Okay. Junior. AI from Estonia.
Speaker 1 (10:01):
AI writing assistant sounds like it has a clean SAW
style interface for contentheadlines, meta descriptions.
Speaker 2 (10:06):
Marla, the other gainer in the top 10.
Speaker 1 (10:08):
This one's different. AI powered business name
generator.
Speaker 2 (10:11):
Oh, interesting niche. And seerwriting.ai.
Speaker 1 (10:14):
Pretty much what the name says. Basic AI for blog
posts and other SEO content. Soquite a mix in the top 10 from
broad AI writers to veryspecific optimizers and even a
name generator.
Speaker 2 (10:25):
Yeah. Now what about the fast movers? The ones
surging, search a graph.
Speaker 1 (10:29):
Long form content builder, gaming for those big
skyscraper style articles,includes keyword clustering
Speaker 2 (10:35):
Quick creator.
Speaker 1 (10:35):
Landing pages and blog posts. Focus seems to be on
speed and generating content atscale.
Speaker 2 (10:41):
Rival flow, the one with the big percentage jump.
Speaker 1 (10:44):
Content gap analysis helps you see what your
competitors rank for that youdon't. Competitive intelligence.
Speaker 2 (10:49):
AATK from Hong Kong.
Speaker 1 (10:51):
Called AI KTP's cousin. Smaller, minimalist AI
writer, but surprisinglycompetent.
Speaker 2 (10:56):
Outranking.
Speaker 1 (10:57):
This one sounds geared towards agencies.
Structured content briefs plusAI generation, helping teams
create optimized content.
Speaker 2 (11:03):
Oh, boat.
Speaker 1 (11:04):
Performance monitoring, tracking rankings,
site speed, crawl errors, thetechnical SEO side.
Speaker 2 (11:09):
Percy.ai, the one with tiny traffic but huge
growth.
Speaker 1 (11:13):
Micro copywriting AI. Focus on calls to action,
product descriptions, thoselittle conversion nudges. Very
specific.
Speaker 2 (11:19):
Super specific. And Abun from India.
Speaker 1 (11:23):
An India based content tool described as
nibbling at the edges of themarket currently. What strikes
me looking at both lists, butespecially the gainers, is the
specialization. Yes, AI writingis everywhere, but the tools
really gaining traction seem tobe solving very specific
problems within the SEOworkflow.
Speaker 2 (11:42):
Yeah. That seems to be the pattern emerging, doesn't
it? Our source highlights this.AI writing tools are flooding
the zone, but the ones gainingtraffic aren't just writing,
they're diagnosing, they'reoptimizing. That feels like the
key distinction.
Speaker 1 (11:57):
Absolutely critical point. It's not just about
spitting out words anymore. Theplatforms that are actually
growing, the ones gettingtraction now, are doing more.
Speaker 2 (12:05):
Like what specifically?
Speaker 1 (12:05):
They're helping people improve existing content
like Surfer or Outranking orthey're helping find new
opportunities like Rival FlowsGap Analysis or as we saw
they're doing one niche thingreally, really well.
Speaker 2 (12:16):
Like Zarlow with names or Kersey with microcopy
or tools focusing on keywordclustering strategy.
Speaker 1 (12:22):
Exactly. Those specialized functions.
Meanwhile, the more generalizedjust write me a blog post tools
like Writesonic or ceowriting.aiaccording to this data. Yeah.
They seem to be stagnating.
Speaker 2 (12:34):
Their traffic is declining.
Speaker 1 (12:36):
Right. And the source speculates pretty convincingly I
think that ChatGPT most likelyate their lunch and probably
wrote 10 articles about it whiledoing so.
Speaker 2 (12:45):
Probably true. The barrier to basic AI text
generation is basically zeronow.
Speaker 1 (12:50):
Exactly. So the value is shifted. It's moved towards
tools that offer more specificanalysis, optimization guidance,
or unique workflows built aroundthe AI.
Speaker 2 (12:59):
So here's the really interesting part then. The
FARCIT, judging by this trafficdata, is rewarding specificity.
It's rewarding depth strategicapplication, not just the sheer
volume of AI output.
Speaker 1 (13:10):
Precisely. It's a sign of the market maturing,
maybe. Moving past the initialwow, AI can write phase into,
okay, how can AI intelligentlyhelp me achieve specific SEO
goals?
Speaker 2 (13:19):
That makes a lot of sense.
Speaker 1 (13:20):
You know, people can argue forever about which tool
has the slickest UI or the mostfeatures or whose founder posts
the funniest stuff online.
Speaker 2 (13:27):
Sure. The subjective stuff.
Speaker 1 (13:28):
But this traffic data, it doesn't care about any
of that. It just reflects whereusers are actually spending
their time and attention. Ittells the real story.
Speaker 2 (13:37):
So wrapping this deep dive up, these numbers give us a
pretty clear picture of the SEOtool landscape right now, at
least for June 2025.
Speaker 1 (13:46):
Yeah. A real snapshot based on usage.
Speaker 2 (13:48):
And the key takeaways seem to be, the really big tools
are plateauing or even decliningin many cases.
Speaker 1 (13:55):
Check.
Speaker 2 (13:55):
Meanwhile, some tiny tools are surging, showing
massive growth percentages byfocusing on specific niches.
Speaker 1 (14:01):
Definitely seeing that.
Speaker 2 (14:02):
And maybe the biggest surprise. Innovation's coming
from everywhere except whereyou'd expect. It's truly global.
Speaker 1 (14:09):
Couldn't agree more. Poland, Malaysia, Denmark,
Vietnam, Hong Kong, India. Justall over the map.
Speaker 2 (14:15):
So a final thought then.
Speaker 1 (14:17):
Well, the core message is simple. Next time
someone asks you which SEO toolthey should try, maybe tell them
to skip the usual influencerroundups for a second.
Speaker 2 (14:25):
Look at the numbers.
Speaker 1 (14:26):
Just look at the traffic numbers. Yeah. Because
ultimately in the SEO game,traffic is the only KPI that
really truly matters and thatmaybe leads to a bigger question
for you, the listener, to thinkabout. Okay. If traffic is the
undeniable KPI here, the realmeasure of success, what other
areas, maybe in business, maybeeven in life, are we measuring
(14:46):
success by the wrong metrics?
Where else are we looking athype instead of reality?
Speaker 2 (14:52):
That's it for this episode of AI on Air powered by
whatisthat.ai. If your brainsurvived this episode, go ahead
and subscribe. We drop newepisodes every week. Wanna go
deeper? Join our community onSubstack to get early drops,
tool breakdowns, and weird AIstuff the mainstream hasn't
caught yet.
See you there.
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