In this eye-opening briefing, we break down how AI is completely reshaping the way people search for plumbing, HVAC, and home service contractors—and what it means for your business. From Google's AI Overviews to the rise of "zero-click searches," we explore how the traditional search engine has become an answer engine—and why your website might be turning into digital wallpaper.
You'll learn:
Why fewer people are clicking on your site (and it's not your fault).
How ChatGPT, voice assistants, and AI-powered summaries are changing customer behavior.
What "Answer Engine Optimization" (AEO) is and why it's now more important than SEO.
The dangers of not adapting—like invisible websites, missed calls, and vanishing traffic.
Actionable strategies to stay visible in local search, including structured data, hyper-local service pages, and reputation management.
Whether you’re a solo plumber in a pickup or run a multi-truck HVAC team, this episode will help you understand the seismic shift happening in search—and how to make sure the next answer customers get… is YOU.
🎧 Don’t miss this one—it’s the digital survival guide every home service pro needs.
https://hilartech.com/
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