YouTube Content Strategy Briefing
This briefing summarizes key strategies for YouTube content creators, particularly focusing on actions to take immediately after uploading a video to maximize its reach, engagement, and monetization. It also highlights common misconceptions and poor advice often given to new YouTubers.
I. Immediate Post-Upload Strategies for Success
The period immediately following an upload is crucial and, in many cases, "can be just as important as what you do before you upload." The following strategies are recommended for gaining an "unfair advantage" on YouTube.
A. Delaying Publication (24-48 Hours) - Especially for New Channels
- Action: Wait 24 to 48 hours after uploading your video before publishing it publicly.
- Reasoning: YouTube's AI takes this time to "read your video." Once it processes the content and finds nothing objectionable, it will "trust your video more," making it "much more likely to show your video to people."
- New Channels: This is "especially important for a brand new channel" because YouTube dedicates fewer resources to new channels, and their videos are crawled more slowly. An established channel's videos are read relatively quickly, but new channels need this buffer period.
B. Leveraging Community Tab and Other Social Media for Promotion
- Action: Immediately after your video goes live, use the YouTube Community tab (now called the "post tab") and other social media platforms to promote it.
- Benefits:Traffic: You can "get a decent amount of traffic from YouTube to your video right when it uploads."
- Algorithm Boost: "YouTube loves it when you send traffic from other social media platforms to them," even if it's "just a little bit of traffic." This leads to "more impressions."
- New Channel Growth: "This is a hack for new channels [that] is going to grow your channel significantly faster if you do this."
- How to Post on Community Tab: Copy the video link, create a new post, paste the link, add an attractive image, include the video title, and add a phrase like "new upload" to create urgency.
- Subscriber Requirement: Previously, the Community tab required 10,000 subscribers, then 500, but "now you don't actually have to have any subscribers to use the community tab."
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