“People trust influencers more than they trust ads—and the numbers prove it.”
In a world drowning in content and short on attention, traditional marketing is losing its grip. But influencers? They're winning hearts, driving sales, and reshaping the way brands connect with real people.
Why are micro-creators outperforming big-budget campaigns? What makes a single post from the right influencer more powerful than an entire billboard campaign?
This episode dives into the psychology, strategy, and undeniable ROI behind influencer marketing in today’s attention economy.
🎙️ We’re unpacking the truth about why this form of marketing isn’t just a trend—it’s the future.
👇 Before you hit play, tell us:
Have you ever bought something because your favorite creator mentioned it?
Tag someone who needs to hear this conversation.
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On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!