All Episodes

September 3, 2025 37 mins

“Influencer marketing in 2025 isn’t just about influencers—it’s about the stack behind them.”

Think about it: A decade ago, influencer campaigns lived on simple spreadsheets, gut instinct, and follower counts. Fast forward to today, and the game has completely changed. Platforms, AI, and performance tools now decide who wins big and who gets left behind.

Here’s the truth: if your brand is still treating influencer marketing like a one-off collaboration instead of a fully integrated system, you’re already playing catch-up. The real power lies in the Influencer Marketing Stack—the platforms you choose, the performance metrics you prioritize, and the ability to forecast future shifts before they happen.

But here’s the challenge: with so many tools, dashboards, and “must-have” platforms flooding the market, how do you know what actually drives results? Which technologies will help you scale, and which ones are just noise? And how do you balance performance tracking with the authenticity audiences crave?

That’s exactly what we’re unpacking in this episode:

  • The platforms leading influencer marketing in 2025—and how they’re shaping brand-influencer partnerships.

  • The metrics that truly matter—beyond vanity likes and follower counts.

  • The future trajectories you can’t afford to ignore—AI-driven targeting, predictive analytics, and the shift toward long-term creator ecosystems.

This isn’t just about tools—it’s about strategy, foresight, and building a marketing engine that lasts.

👉 Before you hit play, let’s talk: Do you believe technology is making influencer marketing smarter and more scalable—or is it risking the human connection that made it powerful in the first place? Drop your take in the comments, share this with a colleague navigating the same challenges, and then tune in for the full breakdown.

Mark as Played

Advertise With Us

Popular Podcasts

On Purpose with Jay Shetty

On Purpose with Jay Shetty

I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!

Stuff You Should Know

Stuff You Should Know

If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.

The Joe Rogan Experience

The Joe Rogan Experience

The official podcast of comedian Joe Rogan.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.