Improve Instacart

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https://docs.google.com/document/d/1KLVU0FcA3FDrXuBP_RR6zELq1l_wHz91ZvNlmBFA_eA/edit?pli=1&tab=t.0

This document outlines a strategy to make Instacart an indispensable "favorite product" by enhancing convenience and loyalty for its users.

Core Goal: To achieve a "win-win-win" for consumers, retailers, and Instacart by doubling down on convenience. The target user is a work-from-home urban resident who relies heavily on the platform for daily needs.

Current Situation: Instacart's strengths include strong partnerships with grocery stores and a loyal subscriber base. Its primary weakness is its limited service categories compared to competitors like DoorDash, Uber Eats, and Amazon. The market is competitive, and users primarily turn to delivery for urgent needs or to save time.

Key User Pain Points & Opportunities:

• High Priority: Users find it frustrating to manage separate checkouts for items from multiple stores and find reordering frequent items tedious.
• Long-Term Vision: There is a significant opportunity to expand beyond groceries into a one-stop solution for all household needs, including services like cooking, cleaning, and pet care.

Proposed Strategy:

1. Short-Term (Foundational Convenience):
   • Unified Checkout: Create a single checkout process for orders from multiple stores.
   • Order Automation: Introduce "Smart Carts" that allow users to schedule recurring orders of frequently purchased items at a discount, similar to Amazon's subscription model.
2. Long-Term (Unconventional Convenience):
   • Service Expansion: Branch into household services (cleaning, cooking), personal care (salon services), childcare, and pet care.
   • Ecosystem Integration: Explore acquiring meal-prep or service-hire companies (like Factor or Thumbtack), integrate with smart home devices (e.g., smart fridges), and expand internationally.

Initial MVP: The first version will launch in the US, focusing on the short-term solutions: a Unified Checkout Flow and Smart Reorder/Scheduled Carts. Success will be measured by the adoption rate of these new features. Key risks include the technical complexity of unifying different retail systems and ensuring users adopt the new scheduling features.

https://docs.google.com/document/d/1KLVU0FcA3FDrXuBP_RR6zELq1l_wHz91ZvNlmBFA_eA/edit?pli=1&tab=t.0

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https://docs.google.com/document/d/1KLVU0FcA3FDrXuBP_RR6zELq1l_wHz91ZvNlmBFA_eA/edit?pli=1&tab=t.0