In our first-of-the-month bonus episode, we are joined by Orlie Benjamin, founder and CEO of Lasoh, a marketing technology platform designed to help vacation rental operators own their guest relationships and drive direct revenue. Lasoh provides a branded digital guest portal and integrated CRM that allows operators to engage with guests from the moment of booking, offer upsells, and run smart, automated campaigns.
Orlie shares how her background in corporate marketing and her own experience as a vacation rental operator shaped her approach to building Lasoh, and how it's helping operators take back ownership of their guest experience in a platform-dominated landscape.
Key Topics Discussed:
1️⃣ Why guest communication should begin at booking, not check-in
2️⃣ How Lasoh helps operators deliver a more cohesive and elevated digital experience
3️⃣ Navigating Airbnb's restrictions while still building direct guest relationships
4️⃣ The role of retention marketing in improving occupancy and profitability
5️⃣ Lessons from corporate hospitality that apply to short-term rentals
6️⃣ How operators can build their own ecosystem for upsells and experiences
7️⃣ The future role of AI in guest communication and CRM
8️⃣ Why operators of all sizes need to think like brands, not just businesses
Connect with Orlie:
LinkedIn: http://linkedin.com/in/orliebenjamin/
Website: https://lasoh.io/
Mention "Alex & Annie" when you sign up with Boom to get 50% off your onboarding fee and 1 month FREE: https://www.boomnow.com/
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#vacationrentals #shorttermrentals #guestexperience
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