Often Ambitious: A Photography & Business Podcast
Often Ambitious is for photographers, creatives, and entrepreneurs who want to work less, make more, and build a business that actually supports their life, not one that runs it. Hosted by business strategist Alora Rachelle, this show is grounded in lived experience. Alora built a six-figure wedding photography business while raising kids, then went on to help wedding photographers generate over $3 million in collective revenue through Wedding Atelier. She’s done the work, questioned the rules, and helped others stop overworking for underwhelming results. Each episode cuts through the noise with conversations about profitable pricing, boundaries without apology, authority without hustle, and growth that leaves room for creativity, rest, and a life you don’t need a vacation from. If you’re ambitious but done with burnout, performative busywork, and chasing success that costs you everything else, Often Ambitious is for you.
Episodes
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2025 Reflections: Mindset, Rest, and Evolving as an Entrepreneur
In this podcast episode, Alora delves into her five key lessons from the year 2025. She emphasizes the importance of mindset, specifically how adopting the right mindset is crucial for achieving goals and overcoming challenges.
00:00 Introduction and Overview
00:19 Lesson 1: Mindset Over Everything
01:48 Start...
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Alora returnsvwith a plethora of new ideas and an exciting announcement. She discusses her journey of overcoming creative blocks, tuning into her own intuition, and the development of new offerings aimed at transforming the photography industry.
00:36 New Ideas and Industry Changes
01:27 Trusting Your Intuition
02:38 Creating a New Offer
04:09 Building in Public
05:42 Photog...
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🪩 Made six-figures as a Wedding Photographer? Ready to scale to multiple six-figures without adding more weekends?
Or
Are you an artist or creative entrepreneur ready to launch your first product or service?
📝 Apply for the Mastermind here - 3 slots left!
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🎞️ A Luxury Portfolio in 30 days? Yes, please. Lab 35 mm opens LIVE on January 20th with a massive discount & exclus...
Have a question? I'll answer on the next episode!
🎞️ A Luxury Portfolio in 30 days? Yes, please. Lab 35 mm opens LIVE on January 20th with a massive discount & exclusive bonuses. Get on the waitlist.
🏛️ Make $100k with less than 20 weddings a year - Apply to work with me
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⭐️ Love the show? Drop a rating & review on Apple or Spotify — it means the world! 🫶🏽
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Tools & Resources I LOVE:
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In this episode of the Wedding Atelier podcast, host Alora discusses the challenges of booking luxury clients as a wedding photographer.
🎞️ A Luxury Portfolio in 30 days? Yes, please. Lab 35 mm opens LIVE on January 20th with a massive discount & exclusive bonuses. Get on the waitlist.
🏛️ Make $100k with less than 20 weddings a year - Apply to work with me
Have a question? I'll answer on the next episode!
It’s been a season, friend, so let’s catch up. ☕
In this episode, I’m pulling back the curtain on what life has really looked like lately...
🎞️ A Luxury Portfolio in 30 days? Yes, please. Lab 35 mm opens LIVE on January 20th with a massive discount & exclusive bonuses. Get on the waitlist.
🏛️ Make $100k with less than 20 weddings a year - Apply to work with me
Have a question? I'll answer on the next episode!
In this episode of The Wedding Atelier Podcast, host Alora sits down with alumni Jenn, who went from burnout to booked out—and hit six figures in just 8 months.
Jenn reveals how she ditched the scrappy hustle for a strategy that worked:
- Raising her rates with confidence
- Creating a focused marketing plan that attracted dream clients
- Avoiding overbooking while protecting her weeken...
Have a question? I'll answer on the next episode!
In this episode of The Wedding Atelier Podcast, Alora sits down with alumni Emily R to unpack her six-figure transformation.
Emily once struggled to book weddings at $2,400, even after multiple rebrands that failed to attract the high-end clients she had dreamed of. Fast forward to today—Emily confidently charges $7,000+, books only one or two weddings a month, and recently crosse...
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In this episode of The Wedding Atelier Podcast, host Alora Rachelle pulls back the curtain on her signature program, Wedding Atelier—the proven system designed to help wedding photographers scale to six figures without burning out.
Celebrating 15 years in the wedding industry and nearly a decade of mentorship, Alora shares:
- The real struggles photographers face when they’re stu...
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In this episode of the Wedding Atelier podcast, host Alora addresses the anxiety and strategies associated with raising prices for weddings.
🎞️ A Luxury Portfolio in 30 days? Yes, please. Lab 35 mm opens LIVE on January 20th with a massive discount & exclusive bonuses. Get on the waitlist.
🏛️ Make $100k with less than 20 weddings a year - Apply to work with me
Have a question? I'll answer on the next episode!
In this episode of the Wedding Atelier podcast, host Alora reflects on the Wedding Atelier program, from idea to multi-million dollar student wins.
🎞️ A Luxury Portfolio in 30 days? Yes, please. Lab 35 mm opens LIVE on January 20th with a massive discount & exclusive bonuses. Get on the waitlist.
🏛️ Make $100k with less than 20 weddings a year - Apply to work with me
--
Have a question? I'll answer on the next episode!
In this episode of the Wedding Atelier Podcast, host Alora discusses how photographers can avoid being ghosted and attract dream clients by leveraging their unique artist story.
🎞️ A Luxury Portfolio in 30 days? Yes, please. Lab 35 mm opens LIVE on January 20th with a massive discount & exclusive bonuses. Get on the waitlist.
Have a question? I'll answer on the next episode!
In this episode of the Wedding Atelier podcast, host Alora dives into the prevalent myths that hinder wedding photographers from raising their prices beyond $3,000.
🎞️ A Luxury Portfolio in 30 days? Yes, please. Lab 35 mm opens LIVE on January 20th with a massive discount & exclusive bonuses. Get on the waitlist.
🏛️ Make $100k with less than 20 weddings a year - Apply to w...
Have a question? I'll answer on the next episode!
In this solo episode of the Wedding Atelier podcast, host Alora discusses strategies to transition from burnout to a fully booked schedule by managing fewer than 20 weddings a year. Alora introduces two frameworks designed to help wedding photographers earn six figures.
🎞️ A Luxury Portfolio in 30 days? Yes, please. Lab 35 mm opens LIVE on January 20th with a massive discount &a...
Have a question? I'll answer on the next episode!
GET YOUR FREE TICKET TO THE BOOK MORE WEDDINGS SUMMIT
In this episode of the Wedding Atelier podcast, host Alora welcomes Heidi Thompson from Evolve Your Wedding Business to discuss the critical shift from being a business owner to becoming the CEO of your wedding business.
00:00 Welcome and Introduction
00:44 Heidi Thompson's Journey in the Wedding Industry
01:53 Marketing Ins...
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In this episode of the Wedding at Podcast, the host welcomes back Aubrey Westland, the expert in stock photography, after more than three years. The conversation delves into the intricacies of the stock photography industry, covering essential topics such as the differences between microstock and premium agencies, the impact of AI on the industry, and licensing models.
Aubrey sha...
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In this episode of the Wedding Atelier podcast, guest Scott from Imagen.ai shares his journey from general portrait photography to becoming a highly successful niche wedding photographer specializing in proposals.
He discusses the importance of niche marketing, planning meticulous sessions using various tools, and leveraging blog content for SEO. Scott provides insights on buildi...
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In this episode of the Wedding Atelier podcast, host Alora welcomes Sara Monika, a seasoned wedding photographer and outsourcing expert. Sara shares her experiences and strategies for helping photographers save time and increase their income by outsourcing tasks.
🔗 Sara's Links:
- The 3-Hour Post Wedding Workflow Checklist your audience can get for free: https://saramonika...
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Shayna Lloyd is a Montana-based traveling photographer and videographer for the adventurous and laid-back. Shayna’s signature video style can be described as “vlogs mixed with indie films” and her photos follow suit; Shayna’s story-driven and experience first approach have made her stand out in the market, and her focus on simplicity and ease in all areas of her business have hel...
Have a question? I'll answer on the next episode!
In this episode of the Wedding Atelier podcast, host Alora discusses her strategies for balancing motherhood, self-care, and her business during the summer.
🎞️ A Luxury Portfolio in 30 days? Yes, please. Lab 35 mm opens LIVE on January 20th with a massive discount & exclusive bonuses. Get on the waitlist.
🏛️ Make $100k with less than 20 weddings a year - Apply to work with ...
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