Often Ambitious: A Photography & Business Podcast
Often Ambitious is for photographers, creatives, and entrepreneurs who want to work less, make more, and build a business that actually supports their life, not one that runs it. Hosted by business strategist Alora Rachelle, this show is grounded in lived experience. Alora built a six-figure wedding photography business while raising kids, then went on to help wedding photographers generate over $3 million in collective revenue through Wedding Atelier. She’s done the work, questioned the rules, and helped others stop overworking for underwhelming results. Each episode cuts through the noise with conversations about profitable pricing, boundaries without apology, authority without hustle, and growth that leaves room for creativity, rest, and a life you don’t need a vacation from. If you’re ambitious but done with burnout, performative busywork, and chasing success that costs you everything else, Often Ambitious is for you.
Episodes
Wedding Atelier is opening soon (for the first time this year)! And in this episode, I'm pulling back the curtain on everything. What's inside, who it's for, what actually changes when you have the right brand, strategy, and pricing structure in place, and how to know if you're ready. If you've been watching from the sidelines, this is your sign to stop waiting.
--
🏛️ I'm hosting a free live training, ...
Colie James is a Disney-loving Systems Strategist and the host of the Business-First Creatives podcast. Based outside Boulder Colorado, she loves helping photographers & creative service providers automate their processes, reclaim their time, and get back to living! Colie believes every creative deserves to build a business that is sustainable and profitable, and no one should quit their 9 to 5 only to work 24/7 [in their busin...
In this episode, I'm pulling back the curtain on why I built the Double Your Inquiries Sprint and what I kept seeing happen with photographers who were doing "all the right things" and still stuck in the spiral.
IN THIS EPISODE:
- The pattern I kept seeing in photographers who were posting consistently but getting zero traction
- Why effort alone isn't the problem (and what actually is)
- What the Double Your Inquiri...
--
🏛️ I'm hosting a free live training, The $10K Wedding Formula: What's Working in 2026 (That Most Photographers Are Missing) on May 19th at 12PM ET.
I'm breaking down the three specific shifts taking photographers from stuck at $3K–$5K to booking $10K weddings consistently, without shooting more, posting more, or waiting on referrals → RSVP to Save Your Seat
--
Sara Dunn is the go-to Wedding SEO expert for planners, photographers, venues, and other wedding pros who want to rank higher on Google without the tech overwhelm. As the founder of Sara Does SEO, she offers done-for-you services, coaching, and courses built on her proven Wedding SEO Framework. A sought-after speaker and educator, Sara’s strategies help over a million searchers connect with wedding professionals each year.
If you’re serious about building a profitable year, start here:
📌 → The 12-Month CEO Architecture ($7)
Your 30-minute yearly calendar blueprint. Design your revenue. Set your boundaries. Build your year with intention.
🗂️ Build your plan like a CEO here → [LINK]
--
🏛️ I'm hosting a free live training, The $10K Wedding Formula: What's Working in 2026 (That Most Photographers Are Missing) on May 19th at 12PM ET.
00:00 Booked 17 Weddings
04:28 Attract Repel Mindset
05:35 Why Wedding Work Matters
06:26 Templates Over Trends
11:52 Community With Results
--
🏛️ I'm hosting a free live training, The $10K Wedding Formula: What's Working in 2026 (That Most Photographers Are Missing) on May 19th at 12PM ET.
I'm breaking down the three specific shifts taking photographers from stuck at $3K–$5K to booking $10K weddings consistently, without...
00:00 Welcome Back + Where I’ve Been
02:22 Industry Shifts & the Real Problem: Consistent Inquiries
03:13 The Big Idea: Story-Driven Content That Attracts
03:48 Introducing the Marketing Membership + Founder’s Invite
04:41 My Instagram Origin Story: Going Viral & Booking 17 Weddings
06:27 Why Instagram Still Wins
--
🏛️ I'm hosting a free live training, The $10K Wedding Formula: What's Working in 2026 (That Most P...
In this episode, host Alora delves into the enduring trends and predictions for the wedding photography industry in 2026. Alora also discusses the importance of versatility and creativity in capturing memorable wedding moments.
--
🏛️ I'm hosting a free live training, The $10K Wedding Formula: What's Working in 2026 (That Most Photographers Are Missing) on May 19th at 12PM ET.
2025 Reflections: Mindset, Rest, and Evolving as an Entrepreneur
In this podcast episode, Alora delves into her five key lessons from the year 2025. She emphasizes the importance of mindset, specifically how adopting the right mindset is crucial for achieving goals and overcoming challenges.
00:00 Introduction and Overview
00:19 Lesson 1: Mindset Over Everything
01:48 Starting Over at 35
09:00 Lesson 2: Rest as a Business Stra...
Alora returnsvwith a plethora of new ideas and an exciting announcement. She discusses her journey of overcoming creative blocks, tuning into her own intuition, and the development of new offerings aimed at transforming the photography industry.
00:36 New Ideas and Industry Changes
01:27 Trusting Your Intuition
02:38 Creating a New Offer
04:09 Building in Public
05:42 Photography Skills and Style
07:57 Preparing for 2026
--
🪩 Made six-figures as a Wedding Photographer? Ready to scale to multiple six-figures without adding more weekends?
Or
Are you an artist or creative entrepreneur ready to launch your first product or service?
📝 Apply for the Mastermind here - 3 slots left!
——
--
🏛️ I'm hosting a free live training, The $10K Wedding Formula: What's Working in 2026 (That Most Photographers Are Missing) on May 19th at 12PM ET.
--
🏛️ I'm hosting a free live training, The $10K Wedding Formula: What's Working in 2026 (That Most Photographers Are Missing) on May 19th at 12PM ET.
I'm breaking down the three specific shifts taking photographers from stuck at $3K–$5K to booking $10K weddings consistently, without shooting more, posting more, or waiting on referrals → RSVP to Save Your Seat
--
In this episode of the Wedding Atelier podcast, host Alora discusses the challenges of booking luxury clients as a wedding photographer.
--
🏛️ I'm hosting a free live training, The $10K Wedding Formula: What's Working in 2026 (That Most Photographers Are Missing) on May 19th at 12PM ET.
I'm breaking down the three specific shifts taking photographers from stuck at $3K–$5K to booking $10K weddings consistently, withou...
It’s been a season, friend, so let’s catch up. ☕
In this episode, I’m pulling back the curtain on what life has really looked like lately...
--
🏛️ I'm hosting a free live training, The $10K Wedding Formula: What's Working in 2026 (That Most Photographers Are Missing) on May 19th at 12PM ET.
I'm breaking down the three specific shifts taking photographers from stuck at $3K–$5K to booking $10K weddings consistently, with...
In this episode of The Wedding Atelier Podcast, host Alora sits down with alumni Jenn, who went from burnout to booked out—and hit six figures in just 8 months.
Jenn reveals how she ditched the scrappy hustle for a strategy that worked:
- Raising her rates with confidence
- Creating a focused marketing plan that attracted dream clients
- Avoiding overbooking while protecting her weekends
- Outsourcing and self-care to sustain her growth
In this episode of The Wedding Atelier Podcast, Alora sits down with alumni Emily R to unpack her six-figure transformation.
Emily once struggled to book weddings at $2,400, even after multiple rebrands that failed to attract the high-end clients she had dreamed of. Fast forward to today—Emily confidently charges $7,000+, books only one or two weddings a month, and recently crossed the $100K mark in her business.
Her story is even mo...
In this episode of The Wedding Atelier Podcast, host Alora Rachelle pulls back the curtain on her signature program, Wedding Atelier—the proven system designed to help wedding photographers scale to six figures without burning out.
Celebrating 15 years in the wedding industry and nearly a decade of mentorship, Alora shares:
- The real struggles photographers face when they’re stuck in the $3K wedding trap.
- The success stories of alu...
In this episode of the Wedding Atelier podcast, host Alora addresses the anxiety and strategies associated with raising prices for weddings.
--
🏛️ I'm hosting a free live training, The $10K Wedding Formula: What's Working in 2026 (That Most Photographers Are Missing) on May 19th at 12PM ET.
I'm breaking down the three specific shifts taking photographers from stuck at $3K–$5K to booking $10K weddings consistently, wit...
In this episode of the Wedding Atelier podcast, host Alora reflects on the Wedding Atelier program, from idea to multi-million dollar student wins.
--
🏛️ I'm hosting a free live training, The $10K Wedding Formula: What's Working in 2026 (That Most Photographers Are Missing) on May 19th at 12PM ET.
I'm breaking down the three specific shifts taking photographers from stuck at $3K–$5K to booking $10K weddings consistent...
Popular Podcasts
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!
Nancy Grace dives deep into the day’s most shocking crimes and asks the tough questions in her new daily podcast – Crime Stories with Nancy Grace. Nancy Grace had a perfect conviction record during her decade as a prosecutor and used her TV show to find missing people, fugitives on the run and unseen clues. Now, she will use the power of her huge social media following and the immediacy of the internet to deliver daily bombshells! Theme Music: Audio Network