Wedding Atelier: Photography Podcast

Wedding Atelier: Photography Podcast

Welcome to the Wedding Atelier Podcast—your go-to strategy book for building a profitable, stress-free wedding photography business. Each week, host Alora Rachelle, a successful wedding photographer turned business coach, shares proven strategies and insider secrets that are working right now to help you become a fully booked, high-earning photographer. Learn how to attract clients without feeling pushy, master marketing that works, and implement sales strategies that don’t rely on sleazy tactics. Say goodbye to hustle and burnout and unlock the secrets to scale your photography business with confidence and ease. Alora has helped photographers just like you triple their prices and generate $2M+ through her signature program, The Wedding CEO. With a thriving business as a mother of two, Alora’s practical insights will teach you how to grow your business while working smarter, not harder. Ready to transform your photography business? Subscribe now and never miss an episode!

Episodes

May 1, 2025 47 mins

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🏛️ Double your prices & get your weekends back: Apply for Wedding Atelier
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--

🏛️ Double your prices & get your weekends back: Apply for Wedding Atelier
🎞️ Join the Wailist for Lab 35mm
💌
Get my unhinged weekly series: Off the Record

💬 Reach out and send a DM
⭐️ Rate & Review the podcast. Thank uu -xx 🫶🏽 - Apple - Spotify

💡 Resources:

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In this episode, Alora welcomes special guest Julia, one of her alumni, who shares her inspiring journey from struggling with bookings to achieving rapid wins by raising her prices from $6k to $12k in just two months

--

🏛️ Double your prices & get your weekends back: Apply for Wedding Atelier
🎞️ Join the Wailist for Lab 35mm
💌
Get my unhinged weekly series: Off the Record

💬 Reach out and send a DM
⭐️ R...

Mark as Played

In this episode, host Alora welcomes a special guest, her alumni Khariza, to discuss her inspiring journey in building her growing wedding photography business while maintaining a full-time job.

--

🏛️ Double your prices & get your weekends back: Apply for Wedding Atelier
🎞️ Join the Wailist for Lab 35mm
💌
Get my unhinged weekly series: Off the Record

💬 Reach out and send a DM
⭐️ Rate & Review the p...

Mark as Played

In this episode, host Alora wraps up the 10K wedding series with her favorite topic: the three crucial pricing strategies every wedding photographer needs to charge 10K for weddings. 

--

🏛️ Double your prices & get your weekends back: Apply for Wedding Atelier
🎞️ Join the Wailist for Lab 35mm
💌
Get my unhinged weekly series: Off the Record

💬 Reach out and send a DM
⭐️ Rate & Review the podcast. Tha...

Mark as Played

In this episode, host Alora discusses the current downturn in inquiries and how societal changes are affecting consumer behavior beyond the wedding industry. 

--

🏛️ Double your prices & get your weekends back: Apply for Wedding Atelier
🎞️ Join the Wailist for Lab 35mm
💌
Get my unhinged weekly series: Off the Record

💬 Reach out and send a DM
⭐️ Rate & Review the podcast. Thank uu -xx 🫶🏽 - Apple - ...

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From Scientist to Full-Time Photographer: Jen's Inspiring Journey

In this episode, host Alora speaks with Jen, one of her recent alumni, about her rapid and impressive success in transforming her side hustle into a fully-fledged photography business. Jen shares her experience of booking weddings, raising her prices, and making the leap from a corporate pharmaceutical chemist to a full-time creative photographer. 

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🏛️ Double ...

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In this episode, Alora discusses the importance of creating an incomparable wedding photography business to stand out in the industry. 

She explains the concept of being 'incomparable' and debunks the myth of market saturation in the wedding photography market. 

Alora provides insights into industry growth statistics and shares strategies for positioning your unique brand to attract your ideal clients.

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🏛️ Double your pr...

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In this episode, host Alora kicks off a new series focused on helping wedding photographers book $10K weddings. The episode delves into the five crucial mindsets required to build a successful and profitable business. 

--

🏛️ Double your prices & get your weekends back: Apply for Wedding Atelier
🎞️ Join the Wailist for Lab 35mm
💌
Get my unhinged weekly series: Off the Record

💬 Reach out and send a DM
⭐️...

Mark as Played

In this episode, Alora shares her comprehensive guide on planning and executing a successful brand session. Reflecting on her recent brand shoot, she covers the challenges and lessons learned, providing practical tips and strategies to make the most of your session.

00:00 Introduction and Rebrand Exhaustion

02:17 Lessons from Past Brand Sessions

04:22 Planning Your Brand Session

08:53 Execution and Time Management

17:46 Weather and Unex...

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In this podcast episode, host Alora kicks off the mindset series by exploring the concept of 'getting over yourself' as requested by listeners. She shares personal insights inspired by her spring break experiences, explaining the psychological meaning of moving past excessive self-focus and perceived importance. 

00:00 Introduction to the Mindset Series
00:57 Understanding the Concept of 'Getting Over Yo...

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Celebrating 200 Episodes & Mastering Pricing Strategies for Wedding Packages

In this milestone episode, Alora celebrates the podcast reaching 200 episodes and almost 100K downloads. She reflects on the importance of taking breaks and consistency. In this episode, she dives into why clients aren't booking the highest-priced wedding packages. 

00:00 Celebrating 200 Episodes!
01:50 Introduction to Pricin...

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In this episode of the rebrand series, Alora discusses planning photo shoots, working with a personal stylist, and the importance of mindset for success. 

00:00 Introduction to the Rebrand Series
00:22 Challenges of a Brand Session
01:12 Excitement for the Rebrand Launch
01:19 Student Success Stories
01:49 Planning Phase Two of the Program
02:39 Visualizing the Future
03:14 Building Partnerships

Mark as Played

In this podcast episode, Alora addresses common concerns about pricing for wedding photographers, including the fear of entering the 'pricing dead zone.' 

00:00 Introduction and Episode Overview

00:48 Understanding the Pricing Dead Zone

04:30 Affordable and Average Pricing Tiers

07:01 Mid Luxury Pricing Insights

09:25 Luxury Pricing Strategies

13:28 Final Thoughts 

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🏛️ Double your prices & get your weekends back: Apply f...

Mark as Played

In this episode, Alora walks listeners through the hectic yet exhilarating process of her rebrand journey. With plenty of personal anecdotes and useful advice, this episode is packed with inspiration for anyone considering a rebrand or looking to elevate their business.

00:00 Introduction and Welcome

00:23 Life Updates and Personal Anecdotes

01:24 Rebranding Journey Begins

02:08 Collaborating with Creative Professionals

05:29 Reflecting...

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In this episode, Alora welcomes Jamie and Alex from Cameras & Carseats to discuss the unique challenges and joys of balancing motherhood with running a photography business. Jamie and Alex share personal experiences on managing their businesses during pregnancy and postpartum, emphasizing the importance of setting client expectations and prioritizing family needs.

Whether you're a mom or planning to be one, this ...

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In this episode, Alora shares her rebranding journey for the Wedding CEO podcast while battling a lost voice. She dives deep into her passion for strategy, investments in various creatives, and how her unique handwriting became part of the brand. She discusses the importance of intentionality in sales and pricing and emphasizes empowering women entrepreneurs, drawing from her own experiences as a successful mother and businesswoman...

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In this episode, Alora welcomes back Eden Strader, who shares her journey over the past two years, including her move from New York to Chicago, managing multiple businesses, and embracing her ADHD diagnosis. They discuss intentionality, personal discovery, and how one's business can be uniquely tailored to individual lives and needs. 

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00:00 Welcome Back, Eden Strader!

00:32 Life Updates: From New York to Chicago

01:29 Embracin...

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In this episode of the Wedding CEO Podcast, host Alora provides an exciting update on the rebranding of the Wedding CEO program, explaining her vision for 2025.

00:00 Introduction and Personal Update

01:29 Changes to the Wedding CEO Program

02:24 Rebranding and Program Focus

02:50 Sales Strategy and Program Goals

05:27 Program Accessibility and Community

08:43 Burnout Prevention and AI Integration

10:31 Celebrating Success and Final Thoug...

Mark as Played

Felly Day is the owner of a Content Repurposing Agency doing things a bit…unprofessionally. Felly is big on ditching the "white picket fence" narrative and helping you create a life that provides real happiness by working smarter, not harder. That's where repurposing comes in, she loves to dig through your content and pull out all the little nuggets worth repeating.

🔗 Felly's Links: 

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