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May 26, 2025 39 mins

Cheryl Benton: From Advertising to Empowering Women Through Publishing | Alive Again PodcastIn this episode of the Alive Again Podcast, hosts Andreea Parc and Alexa Dumitru sit down with Cheryl Benton, also known as the Head Tomato at The Three Tomatoes Publishing Company. Cheryl shares her journey of transitioning from a career in advertising to founding The Three Tomatoes, a platform that grew from a small newsletter into a comprehensive lifestyle guide and publishing house. She discusses the inspiration behind starting the newsletter, its organic growth, and how it led to a successful publishing business that empowers women writers. The conversation touches on topics such as the importance of community, the cultural differences in aging, and the value of supportive networks. Cheryl's story is not just about business success but also about resilience, reinventing oneself, and the power of female friendships. Tune in to hear more about Cheryl’s inspiring journey and her advice for women seeking to find their purpose and passion at any age.Time stamps 00:00 Welcome and Introduction00:21 Meet Cheryl Benton: The Head Tomato01:31 The Birth of The Three Tomatoes04:02 From Newsletter to Community07:40 Expanding Horizons: City-Specific Newsletters09:37 Venturing into Book Publishing13:33 Challenges and Triumphs16:05 The Importance of Community and Support16:46 Cultural Perspectives on Aging24:09 Finding Passion and Purpose30:57 Future Projects and Reflections33:43 Conclusion and FarewellContact Cheryl:https://www.thethreetomatoes.com/about-usContact Andreea:https://www.andreeaparc.comContact Alexa:https://www.alexadumitru.com

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