Why Does My Blonde Turn Brassy?

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We answer the most common blonde question: why cool tones fade fast and brass creeps in. We explain the real causes—heat, sun, hard water, fading toner—and share a simple plan to keep blonde bright, cool, and fresh between appointments.

For more tips and stories, keep listening to the full All About Hair podcast and grab the free resource in the show notes

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Episode Transcript

SPEAKER_00 (01:29):
Well, hey there, and welcome to Straight from the
Stylist Chair.
This is a special QA series hereon All About Hair.
I'm your host, Denise Keilitz,and I'm here to answer the real
questions clients ask in thesalon so you can feel confident
and love every visit.
Hi there and welcome back toStraight from the Stylist Chair,

(01:51):
where I share real salon tipsfor guests and pros alike.
Today's question is why does myblonde hair turn brassy?
Oh my goodness.
Hey, before I get started, I dohave a video on this.
I will try to link it in theshow notes.
But if you want to, you can goover and watch on my YouTube

(02:12):
channel.
I really break this down.
But this is just a short QAtoday.
Have you ever left with thesalon and your blonde looks cool
and icy?
And then just a few weeks later,or a few washes later, hello,
brass.
Here's why it happens.
I know it's a it's an awfulproblem.
Brassiness creeps in fast and itmakes fresh blonde feel dull or

(02:37):
yellow.
And we've all seen that, right?
In the grocery stores, you'restanding behind somebody and
their hair looks really, I don'tknow, orange.

Well, here's what happens (02:46):
heat styling, sun, hard water, and
fading toner are the culpritsthat most people just don't
realize.
Uh, what happens is all of thisopens up your your cuticle, and
your those little hair moleculesseep out of your hair, and then
what's left is what's underneathor the underlying pigment that

(03:09):
the color or the bleach hasbrought your hair to when it was
going through the process.
That's a lot.
Go watch the video, it'llexplain it.
The solution is to use a purpleshampoo weekly, which will
neutralize yellow in your hair.
You can install a shower filterif you have hard water, and you
want to make sure you're keepingyour heat low on your

(03:32):
hairstyling appliances, andalways schedule toner refreshers
or glosses in between your bigcolor appointments.
Look, your blonde, you want itto stay bright, cool, and fresh,
not brassy and tired.
So just follow these tips andyou'll be good to go.
Hey, thanks for hanging out withme today.

(03:54):
I hope today's chat helps youwalk into your next appointment
feeling totally confident.
For more tips and stories, keeplistening to the full All About
Hair podcast and grab the freeresource in the show notes.
Until next time, I'll save you aseat in the chair.