ShopTok a YSBnow Podcast Experience
TikTok isn’t just an app, it’s the heartbeat of culture, commerce, and creativity. On YSBnow Tok, hosts Colleen Broomall and Kyle Kaplanis take you behind the screen with the world’s top TikTok creators, celebrities, and e-commerce innovators who are rewriting the rules of success in the digital age. From viral moments to building empires, every episode dives into the untold stories of how influencers, live-selling stars, and social commerce pioneers are shaping what we buy, watch, and believe. You’ll hear firsthand how creators break through the algorithm, turn TikTok followers into thriving communities, and even launch multimillion-dollar brands. Whether you’re a creator, marketer, entrepreneur, or fan of the FYP, YSBnow Tok is your front-row seat to the future of TikTok, live shopping, influencer marketing, and celebrity-driven e-commerce. Tune in weekly for authentic, inspiring, and insightful conversations from TikTok’s top stars.
Episodes
We talked with founder, Erica Yang of Real Hype Creative. Erica Yang, is an expert of Chinese social media and is bringing her expertise to the US market to develop and expand brands on a global scale with influencer marketing. Her clients include brands of the top tier celebrities such as Steve Aoki, Akon, Maggie Q, G-Easy, just to name a few. And we're gonna dive in and talk about how Erica and Real Hype Crea...
Looking to build a solid online community? Then this episode is for you!
You won't believe how these bird channels are building one of the biggest communities on TikTok right now!! How are they doing it? Using the TikTok group live feature!!
Gizmo the Grey Bird, Cosmo the funny Parrot, and Qbert and Friends have been going live together along with many other bird accounts and through their effor...
Mikhael has reimagined what social media can be with Needle Music, the world’s first social platform built to facilitate meaningful connections through music. Despite all the negative effects that social media has on one’s mental health, Mikhael is a firm believer in its positive power. Needle is the perfect case study, bringing together consumers and influencers in a space that rewards both parties for their interact...
COMMUNITY, COMMUNITY, COMMUNITY!!!
We are in the new world where your community is where your value is, not in your follower count! We are seeing a massive change on how advertisers are working with creators and due to more resources and tools that advertisers have to track metrics and performance we are seeing advertisers quickly changing their budgets to focus on more creators who actually have a solid comm...
Did you know that the total number of creators with more than 1 million followers is close to 43,000, Trendpop estimates, and my guest today is one of those creators.
On today's episode we talk with 19 year old, TikTok creator @Jaksin21 who has 1.2M followers (as of September 15, 2022) about his creator journey and how he grew so quickly by gaining over 1M followers in just 3 months.
On this ep...
Major Data Privacy changes are effecting Digital Advertisers around the world like we saw with Apple making significant changes to the privacy settings of its mobile operating system last year, allowing iPhone users to choose whether advertisers could track them. Since Apple introduced the feature, a vast majority of iPhone users have opted to block tracking.
We talk with Ad-Tech Expert, James Prudhomme, who...
Content Creators are taking over the Web3 space and are launching some of the biggest Metaverse events and bringing their fans and communities along for the ride.
Dillon Smith, CEO of Team Checked, and Creator Industry Expert, is on the show today.
Dillon shares his expertise in Crypto and partnering with the Solana based metaverse company, Portals, to build and utilize the metaverse space for his content creators and...
TikTok is the best place to launch your business but not only that the best place to sell out your products!
Join me as I talk with Cocktail Cards founder, AJ Rantz. AJ and I talk about his story how COVID ended his bartending job, which lead him to create Cocktail Cards. He talks about the highs and lows to kickstarting a business, and how to overcome them. We also talk about how TikTok completely changed h...
Let's talk TikTok for Marketing with Maggie Lower, CMO of Hootsuite
Guest:
Maggie Lower
CMO - Hootsuite
TikTok: @hootsuite
Instagram: @hootsuite
YouTube: @hootsuite
Hootsuite Resources
I am excited to announce that I started a brand new podcast called Tomorrow Today with my PRJT Z colleague, Duke Mckenzie. Duke and I are really excited for the launch of our new podcast and are excited to share with you all here at the BizTok for TikTok podcast.
Please give our new podcast a follow on your favorite podcast listening platform.
The series is designed to give leaders, marketers, infl...
Let's Rant About TikTok And The Frustrations With The TikTok Algorithm
I had the opportunity to talk to my good friend, business partner, and CEO of Team Checked, Dillon Smith, all about how him and his creator network are leveraging Web 3, the metaverse, and NFT's.
This is an episode you do not want to miss as we talk about the importance this time we are in is, and how educating yourself...
Let's Talk Web 3, Creator Economy, NFT's and more...
I had the opportunity to talk to my good friend, business partner, and CEO of Team Checked, Dillon Smith, all about how him and his creator network are leveraging Web 3, the metaverse, and NFT's.
This is an episode you do not want to miss as we talk about the importance this time we are in is, and how educating yourself in this spac...
How Chris Ivan is Getting Brands Attention by Doing Plunger Trick Shots on Brand Signs!
I talked with the plunger trick-shotter, Chris Ivan (223K followers as of Feb 21, 2022). Chris has been throwing plungers at brands signs, and they are taking notice, but in a positive way. Brands are now challenging Chris to take a throw at their sign and see if it will stick! Chris even had the opportunity to work with American D...
Don't Wait... Create! The ultimate guide to getting started on TikTok is as simple as creating content today, even if it sucks!
I talked with media strategist, entertainment industry professional, writer, and digital content creator, Erica Barry, about her take on TikTok and what creators can be doing today to get started and create better content.
In this Episode we will be discussing:
- The strat...
How Liz Hilton, founder of the Swaddelini, used TikTok to take her business to the next level, and generate a ton of income without viral videos.
I talked with the incredible TikTok Creator, Liz Hilton. Liz is the founder and CEO of Swaddelini, World's First 3D Knit
Escape-Proof Swaddle. Liz started using TikTok and had some big success with a 12 million view video that took her account to the next level...
How Cael O'Donnell Made 6-Figures in 6 Months with TikTok Through Hard work and Consistency
I talked with the incredible TikTok Creator, Cael O'Donnell. Cale is Australia's Number 1 Psychic and Medium and has turned his business into a 6-Figure empire in just 6 Months and has grown his TikTok channel to over 600K followers.
In this Episode we will be discussing:
How Hard Work...
Are you a brand or content creator who is looking to build your business online specifically with TikTok. Are you looking to leverage influencer marketing into your brand strategy or as a creator looking to learn the best ways to monetize your channel and learn the best practices in working with brands?
Then this episode is for you!
In this episode I talk with Alex Stemplewski best known as @alex.stemp on TikT...
In today’s episode we are bringing Human Resources to the Party, and what not better guest to join me than Leigh Henderson who has over 379K followers on TikTok under @HRmanifesto
You may think HR is all about existing solely to protect the company you work for, or that they are simply just a Purely Bureaucratic Function of a business, or they are just there to hire and fire you… but today on the show we are ...
If you are a content creator looking to improve your content and TikTok performance or if you are a brand looking to run TikTok ads that actually work then this episode is for you!
In this episode I am talking to the founders of TikTalk Marketing Agency, an agency who's focused on TikTok first! They are an agency focused on bringing top results for your content and campaigns.
I am talking with...
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