Marketing is the name of the game for this episode. Michael is joined by Shelly Otenbaker, President of WayPoint Marketing Communications. In this valuable conversation for any manufacturer, Michael and Shelly cover a range of topics, including:
- The difference between sales and marketing
- The importance of a website
- How marketing can help all manufacturers, including mold and die makers
- COVID's impact on marketing
- The evolution of video - anyone can do it now
- The role of social media in marketing
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