What does it take to create a nonprofit that moves fast, funds faster, and makes real impact? In this powerful episode, Kenny Perkins dives into the story of Kure It, a boutique nonprofit based in California that’s transforming cancer support especially for underfunded cancers and underserved communities.
Joined by Brooke, Kerri, and Courtney, the women leading Kure It’s mission you’ll hear how this small but mighty team continues the legacy of founder Barry Hoeven, who battled kidney cancer for 18 years before passing the torch.
From clinical trials to pickleball fundraisers, from million-dollar endowments to helping strangers find life-saving treatments, this episode reveals how focused compassion and community can change lives.
Whether you’re navigating cancer or seeking ways to make a difference, this episode offers clarity, inspiration, and real-world action.
Key Topics Discussed
- How one man’s 18-year cancer battle created a ripple effect of hope
- Why Kure It only funds underfunded cancers like pancreatic, liver, and prostate
- How the RoundUp for Research program generates $600K+ in passive income
- What makes Kure It a "boutique nonprofit"—and why that matters
- Behind-the-scenes of approving clinical trial funding
- The work of the Women’s Guild: building community, fundraising, and fun
- Supporting underserved communities with screenings and outreach
- Why 100% of public donations go directly to research and patient support
- How Kure It is preparing for the future: AI, prevention, and global partnerships
Immortalize your voice by being an ALL TALK ONCOLOGY GUEST! Just fill-out this FORM.
SOCIAL MEDIA LINKS: All Talk Oncology: Instagram & Facebook
JOIN OUR FREE COMMUNITY:
WEBSITE: https://www.alltalkoncology.com
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
CrimeLess: Hillbilly Heist
It’s 1996 in rural North Carolina, and an oddball crew makes history when they pull off America’s third largest cash heist. But it’s all downhill from there. Join host Johnny Knoxville as he unspools a wild and woolly tale about a group of regular ‘ol folks who risked it all for a chance at a better life. CrimeLess: Hillbilly Heist answers the question: what would you do with 17.3 million dollars? The answer includes diamond rings, mansions, velvet Elvis paintings, plus a run for the border, murder-for-hire-plots, and FBI busts.