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April 15, 2025 34 mins

In this episode of the All Things Considered CX, host Bob Azman is joined by Scott Eichstad and Ted Itschert from Crecera Brands.

With a focus on authenticity and customer experience, Scott and Ted share their journey of transforming the customer service landscape within their organization. With nearly 60 years of shared experience, they discuss the challenges and strategies involved in breaking down silos, improving contact center operations, and fostering a customer-centric culture.

Gain insights from their stories of leadership, dedication, and the essential role of passion in driving customer engagement and satisfaction.

If you're ready to rethink and elevate your customer experience approach, this episode is packed with valuable lessons and inspiration.

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