All Things Fitness and Wellness
All Things FitnessAll Things Fitness and Wellness (ATFW) is a leading B2B media platform delivering timely, actionable insights for enterprise-level fitness and wellness industry professionals. From gym operators and franchise executives to investors and technology leaders, ATFW provides the strategic intelligence needed to navigate a rapidly evolving landscape. Through our flagship video series This Week in Fitness, we deliver concise, high-impact updates on the fitness business—covering industry reports, leadership moves, M&A activity, brand expansions, consumer trends, and regulatory developments—all in under 5 minutes. Our in-depth podcast series features candid conversations with top CEOs, innovators, and thought leaders shaping the future of fitness and wellness. We spotlight the strategies behind category-leading brands, explore tech integration, operational efficiency, member engagement, and the changing role of wellness in global business. Whether you're scaling a gym chain, launching new verticals, or looking to understand the data and decisions driving industry change, ATFW is your go-to resource for enterprise-grade fitness business news and leadership insight. Keep your fitness business in shape with ATFW hosted by Canadian television host and former fitness competitor Krissy Vann.
Episodes
Welcome to a special edition of the ATFW Podcast: Executive Fitness Insights from Beyond Activ 2025. In this first Soundbite Session, we took the show on the road to Dallas to capture the quick takes and sharp insights that are driving today’s fitness and wellness conversations.
This episode features perspectives from:
- Adam Zeitsiff, CEO of Dominique Dawes Gymnastics & Ninja Academy
- Bryan O’Rourke, seasoned CEO and Board Direc...
Welcome to This Week in Fitness, the show where we crunch the biggest fitness business headlines in under five minutes. Host Krissy Vann delivers enterprise-level insights on the moves shaping the global fitness, wellness, and activewear industries.
Here’s what’s making news this week:
Xponential Fitness divests Lindora to Next Health
Xponential sharpens its portfolio focus, while Lindora franchisees gain expanded support under a...
How can fitness business owners prepare for a capital raise or expand successfully through franchising? In this episode of the All Things Fitness and Wellness (ATFW) Podcast, we dive deep with Albert Ramos — Fractional CFO at Stratego, CEO at ValiSights, and founder of Alchemize House.
Albert brings decades of financial and operational expertise, offering step-by-step fundamentals for gym owners, multi-unit operators, and ...
This Week in Fitness brings you the top fitness business headlines in under five minutes, keeping you informed on the latest trends shaping the industry.
This week’s stories:
-Planet Fitness – Record-breaking 3.7M teens joined the High School Summer Pass program, completing 19M workouts and highlighting Gen Z’s growing engagement with fitness.
-GymNation – Wins Tripadvisor’s Travelers’ Choice Award for the third ye...
Corporate wellness is no longer a side program—it’s a growth engine for the fitness industry. In this episode of All Things Fitness and Wellness, host Krissy Vann sits down with Reena Vokoun, founder and CEO of Passion Fit, to explore how operators can tap into this booming market.
A new Wellhub Corporate Wellness Report 2025 found that:
73% of operators report increased profitability
89% see higher member retentio...
This Week in Fitness: Nike Targets Gen Z, Crunch 9/11 Stair Climb, Therabody x Josh Allen, Rick Caro
In this week’s episode of This Week in Fitness, Krissy Vann breaks down the top stories shaping the fitness business world in under five minutes.
Stories featured:
- Nike Reintroduces “Just Do It”
Launches the Why Do It? campaign aimed at Gen Z athletes, reframing greatness as a series of choices in a social media-driven era. - Crunch Fitness 9/11 Stair Climb
CR Fitness Holdings hosts its annual event honoring first responders...
The fitness industry is entering a new era where AI-driven search and SEO strategies are redefining how businesses reach and engage members. In this episode of MarketFit by ATFW, hosted by Krissy Vann, we bring together a panel of experts to discuss how enterprise-level fitness operators can adapt to AI search, Google Gemini, and evolving SEO demands.
In this episode, you’ll learn:
-Why AI search is changing the rules ...
Welcome to This Week in Fitness, the show where we crunch the latest fitness business headlines in under five minutes. Hosted by Krissy Vann, national television host and Director of Content at All Things Fitness & Wellness, this weekly segment brings industry leaders and decision-makers up to speed on the stories shaping the global fitness and wellness market.
This week’s headlines:
Pvolve Expansion – The function...
In this episode of All Things Fitness and Wellness, host Krissy Vann sits down with Paul Bowman, CEO of Wexer, to explore the future of digital fitness and what it means for health clubs, operators, and the wellness industry.
From his background as an elite athlete to leadership roles at Virgin Active and Gymbox, Paul brings a unique perspective on how technology can enhance — rather than replace — the human connection at ...
This Week in Fitness, hosted by Krissy Vann, crunches the latest fitness business headlines in under 5 minutes. From major funding moves to new tech and franchise growth, we bring you the stories shaping the industry right now.
In this episode:
– Eight Sleep raises $100M to build the world’s first AI-powered Sleep Agent, expands into medical applications like menopausal sleep and sleep apnea, and targets new globa...
Brian von Ancken returns to the podcast one year after launching Wellness Growth Mastermind to share the top trends shaping the wellness industry in 2025. From mental health and recovery to tech enabled services, discover where the biggest growth opportunities are in the next 12 to 18 months.
Brian explains what makes an enterprise level partnership truly effective, the most valuable insights coming from WGM, and the bigge...
This Week in Fitness, hosted by Krissy Vann, delivers the latest fitness business headlines in under five minutes, keeping industry leaders informed on trends, corporate moves, and market shifts shaping the global health and wellness sector. In this episode:
US Gym Visits on the Rise – Health and Fitness Association data shows a 3.5% increase in visits per location and a 1.4% rise in visit frequency in the first half of 20...
In this episode of All Things Fitness and Wellness, host Krissy Vann sits down with Jason Moore, CEO of Spren, to explore how biometric technology is reshaping the fitness and wellness industry from the ground up.
Jason shares his journey from working as a personal trainer and CrossFit coach to leading a company that specializes in turning heart rate variability and other biometrics into actionable insights. With data drawn from tho...
This Week in Fitness delivers the top fitness business headlines in under 5 minutes with host Krissy Vann. In this episode:
– President Trump reinstates the Presidential Fitness Test and revamps national fitness council
– Brian Hibbard’s Fitness Ventures invests $75M to expand Crunch Fitness in Portland
– Eight Sleep’s Alexandra Zatarain leads launch of Hot Flash Mode and Women’s Sleep Initiative
– CityPickle founders Ma...
In this episode of All Things Fitness and Wellness, host Krissy Vann sits down with Ross Campbell, Founder and CEO of Beyond Activ, to explore the global state of the fitness industry.
From financial health and emerging growth markets to the rising convergence of healthcare and fitness, Ross shares insights shaped by years of international advisory work. The conversation also covers hot-button topics like AI integration, GLP-1 medi...
Welcome to This Week in Fitness by ATFW — crunching the top fitness business headlines in under 5 minutes. Hosted by Krissy Vann.
Here’s what’s making news:
-American College of Sports Medicine Releases 2025 Fitness Index
-Planet Fitness Markets Heat Relief with Summer Promo
-Ladder Partners with Diplo’s Run Club for National Tour
-Echelon Fitness Acquires FORTË and Launches ELEVATE Division
-Pvolve Expands Footprint ...
In this episode of All Things Fitness and Wellness, Krissy Vann is joined by Al Noshirvani—Co-Founder and Managing Partner at ALTA Technology Group, and the founder of The Fitness Technology Summit. With decades of experience at the intersection of fitness, tech, and investment, Al brings a well-informed perspective on where the industry is heading and how operators can stay ahead of the curve.
They unpack what’s actually ...
This Week In Fitness is where Krissy Vann crunches the latest fitness business headlines in under five minutes.
Obesity Rates Climb in Canada
A CMAJ study shows one in three Canadian adults are now obese, with the pandemic accelerating severe cases. Fitness operators are responding to GLP-1 use with muscle-preserving strategies.
Hims & Hers Expands to Canada
The company is launching a lower-cost weight...
In this episode of All Things Fitness and Wellness, Krissy Vann sits down with Bill Davis, CEO of ABC Fitness, to unpack the strategies powering growth for fitness businesses worldwide. With ABC supporting operations across 100+ countries, Davis shares his insights on what it takes to scale, innovate, and stay competitive in a rapidly evolving market.
💡 What you’ll learn:
– How AI is driving personalization and retention
– ...
This Week in Fitness, hosted by Krissy Vann, delivers the top headlines shaping the fitness business landscape in under 5 minutes. Here’s what’s making news:
🔹 WeightWatchers & Novo Nordisk – Expanded GLP-1 access with discounted Wegovy and real-world outcome tracking.
🔹 Syntis Bio – Raises $33M to bring an oral alternative to injectables into the obesity treatment market.
🔹 Apple Fitness+ – Rolls out F1®-in...
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