June 19, 2025 • 39 mins
The beauty industry is experiencing a profound paradigm shift, and Dr. Missy Clifton sits down with Brian Clemson of Evolus to explore the cutting edge of this transformation. Their conversation reveals how aesthetic medicine is moving beyond traditional approaches toward more natural, holistic solutions that prioritize authentic beauty.
Brian shares his journey from industry giant Allergan to his current role helping build Evolus from the ground up. As a performance beauty company focused exclusively on aesthetics, Evolus has differentiated itself through transparent pricing, exceptional service, and products that truly deliver results. This singular focus has allowed them to create meaningful innovations in a space that desperately needed fresh thinking.
The discussion delves into what makes Juveau, Evolus's neuromodulator, a game-changer for practitioners and patients alike. With faster onset, precise placement, and natural-looking results, it's quickly becoming the preferred choice for those seeking subtle enhancement. But perhaps most revolutionary is the company's bold campaign to "drop the F-word" – moving away from "filler" terminology toward a more sophisticated understanding of hyaluronic acid treatments.
Through their proprietary Cold-X technology, Evolus has created products that preserve the natural chain structure of hyaluronic acid, requiring fewer artificial cross-linking agents. The result? Injectable treatments that move naturally with facial expressions, avoiding the overfilled, unnatural look that has given traditional fillers a bad reputation. This approach perfectly aligns with today's aesthetic preferences for subtle enhancement rather than obvious intervention.
The conversation also explores the fascinating convergence of aesthetics and wellness, including how weight loss treatments and aesthetic procedures are increasingly complementary. With specific labeling for addressing facial volume loss from GLP-1 weight management medications, Evolus is positioned at the forefront of this integrated approach.
Ready to experience the difference of treatments designed for natural beauty? Join us in embracing this aesthetic revolution where science meets artistry to enhance your natural features without changing who you are.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
All right guys.
Well, good morning and welcometo another episode of All Things
Skin.
So thankful to have a dearlong-term friend of mine with me
, brian Clemson.
Brian, thank you so much forbeing here today.
Speaker 2 (00:14):
Thank you for inviting me.
Speaker 1 (00:16):
So excited to have you.
So Brian and I go way, way backlike gosh.
How long have we known eachother?
15 years.
Speaker 2 (00:22):
At least 15 years.
Speaker 1 (00:23):
Yeah, and you were with Allegan back in the day.
Yes, so yes, you were with atthat moment pretty much the only
big Botox filler company.
They were the only one.
Speaker 2 (00:37):
Yeah, very similar.
When I joined there, theaesthetic division was small.
Yeah, Botox cosmetic division,and I was there for 13, 14 years
, and that's where you and I gotto know each other.
Speaker 1 (00:49):
Yeah, where it started, yeah, and you know that
was when I was kind of gettingstarted getting really into the
cosmetic side of my practice,and so we've had some fun
together.
We've learned a lot of things,brought a whole lot of new
products and things to market,had some real good fun.
Lot of things brought a wholelot of new products and things
to market.
I had some real good fun.
So tell me about this companythat you're with now, which I
(01:14):
love.
Evelus is a huge partner for usat Premier.
We are in love with Juvo, whichis their neurotoxin.
It's by far my favorite of theneuromodulators.
But tell us about Evelus andwhy it's special and why you
left Allergan to go with thisvision of this new company Boy,
where to start?
Speaker 2 (01:29):
I could just say that first it was the opportunity to
do something I've never done,which is a startup.
Speaker 1 (01:34):
Yep.
Speaker 2 (01:35):
And to go with David, who I personally think is more
of the brightest in the wholeaesthetic field 100%.
It was perfect timing.
It was pre-launch when I wasthere.
It'll be seven years this Julythat I'll be there and so
obviously I followed.
But it was to really build acompany and the whole idea was
to build a performance beautycompany, and what we mean by
(01:57):
that is performance, is theproducts they perform.
They're robust clinical trialsand they deliver great results
and beauty, tapping into that,what we can do as an
aesthetic-only company.
So this vision from thebeginning is what attracted me
to it and I can tell you in thisalmost seven years this has
been and this is the backside ofmy career.
(02:19):
It's not that I'm retiring, butI feel like it's almost the
beginning.
Speaker 1 (02:23):
Yeah, because it's a totally new adventure and you
know this.
Speaker 2 (02:26):
You know what it's like to build something from
scratch and it has beenstressful at times, but
rewarding.
And the number one thing Iwould say about this company
that is different than any placeI've ever been are the people
and the culture, and I knowthat's near and dear to your-.
Speaker 1 (02:44):
Hugely important to me, always has been yeah.
Speaker 2 (02:47):
So I've been here almost seven years and the other
great thing about this is notjust the products is what it
affords me as an area director.
I don't know if I'd have theopportunity to do at the larger
companies where sit down withpre-launch teams and be a part
of many different business unitsin the company.
Speaker 1 (03:06):
Yeah.
Speaker 2 (03:06):
So it is really deep in my experience here and
there's so much left to do with,as you know, with what we just
launched two weeks ago.
Speaker 1 (03:15):
Yeah, so excited about all of that.
Can't wait to talk more aboutthe fillers.
But yeah, this company has beendifferent and I can say, from
being the outside looking andbeing a customer, the experience
with you guys is so different.
And I can say from you know,from being the outside looking
and being a customer, theexperience with you guys is so
different Everywhere, from ourreally wonderful rep Shannon,
who we all adore she's the bestthing that has, you know,
happened probably to yourcompany.
(03:36):
She's amazing.
But the other thing that's soamazing about you guys as a
whole is your approach is justreally different.
You know, as a as a bigAllergan girl for years, you
know I started my practice onBotox and Juvederm and those
fillers and all that.
But it was always reallydifficult with Allergan to
figure out, you know, whatexactly is my price.
(03:59):
You know it wasn't supertransparent a lot of times and
it's because they're a hugecompany and they're a
pharmaceutical company andthey've got a lot of regulations
and other things that they.
You know they have to jumpthrough all these different
hoops, but with you guys it's sopersonal, Like I know I can
call you or I can call David.
You know if I'm concerned aboutsomething or if you know if we
(04:20):
need an urgent something or wewant to really partner with you
guys or we have a cool idea.
I can literally call you guysand you help us with that, and I
think that's very different.
Speaker 2 (04:31):
And that's yeah, that's by design.
I will tell you that from thebeginning, transparency is
actually one of our core valueshere, and not only with the
customer, but with our employeesas well.
And I think, being anaesthetic-only company, that
affords us the ability to bevery transparent.
In our pricing, for example,it's very, very clear-cut.
(04:51):
So when I work many times withcustomers or private equity, it
is a breath of fresh air.
They know exactly what they'repaying.
So I'm glad to hear you saythat, because and then the other
thing is, our approach is welike our reps to have a white
glove approach with ourcustomers?
It feels that way Good, becausethat's something that you know.
As we get bigger, we want tomake sure that we stay true to
(05:13):
our core values are, but thetransparency thing is for us,
that's how we operate and that'ssince day one since I've been
here.
Speaker 1 (05:20):
Well, it's very apparent.
And the products are.
They speak for themselves.
I mean, juvo has quickly becomeprobably the number one
neuromodulator in our practice.
If not, it's very, very close.
Speaker 2 (05:31):
That's a big tell, I have to say.
You set the bar high for us, asyou do with all products, and
you gave us the opportunity tocome in so to hear you say that
it's really impactful.
Speaker 1 (05:43):
Well, it's huge to me because you know, of course I'm
a, you know, was a Botox fan.
I mean, who who isn't and stillam?
I mean it's, you know, it'skind of the gold standards,
what's been out there for solong.
But what's really fabulousabout Juveau is that it is so
precise and you know I I pridemyself on being a bit artistic.
I think I look at people'sfaces and I can really see what
(06:06):
needs to be done.
And frequently one side, you'redoing me.
Now I'm assessing you.
I am assessing you.
We're going to go back and getthe Juvo in that forehead for
you before you leave.
Let's do it.
But no, seriously, juvo is soamazing because it kicks in
faster than Botox Several just afew days.
And it because it kicks infaster than Botox several just a
(06:27):
few days.
And it's there.
It lasts at least as long andin my hands it's so precise when
I put it it stays and we're notas worried about potentially
that spread that might drop abrow, especially in someone
that's a little older and maybehas a little heavy eyelid.
So it's just become my favoriteof the neurotoxins,
neuromodulators out there.
I love it.
Speaker 2 (06:45):
That's a big statement and we didn't come
into this market or launch thisproduct to come in, and stealing
Sharon doesn't really add valueto driving in patients.
A couple of things about Jiboyou may not know.
It is, four years in a row, thefastest growing toxin in the
space.
It is the number two in termsof brain awareness, behind,
(07:06):
obviously, the legacy brand.
There's a gap there, but we'renumber two in six years of
launch and it's a combination ofum what we've done on the
co-branded marketing side yeah,I love the co-branding is a cool
, such a cool thing it has insix short years, what we've
accomplished.
Not just like a big customerlike yourselves has found out
(07:29):
about this product, but we werethe first company to actually
identify how big the millennialswere well, you guys are the
first ones to even really talk,to talk about that market.
Speaker 1 (07:40):
You know the market was um 30 plus.
You know 30s, 40s, 50s.
You know there were no youngwomen getting Botox.
You know really very few.
Speaker 2 (07:49):
Yeah.
Speaker 1 (07:50):
And the whole pre.
You know.
Prejuvenation.
You know stop the aging processbefore it starts.
You know, start with theneuromodulator to prevent those
lines and those wrinkles.
That concept really is fairlynew.
Speaker 2 (08:02):
It is.
Speaker 1 (08:05):
And I feel like Evelis is the company that sort
of brought that that thoughtprocess we get to reality.
Speaker 2 (08:09):
You know, not that it just works.
The product just works onmillennials.
But for us we said that again,bring a value to the market and
we knew we had a good asset tothe clinical trials and the data
and the adoption.
And then how can we bring morepeople into the office?
That's really any new productthat comes out, but I'll tell
you that it was a combination ofall the co-branded marketing.
(08:30):
We're almost at 2,000billboards nationally, hundreds
of ETVs, what we've done onsocial media, you've done bus
wraps.
So to be the number two toxinbrand, ahead of the other ones,
is pretty significant in sixyears.
Nobody doesn't have a lot ofbig budgets to work with and
(08:50):
that's the thing that I wouldsay we're all very used to is
doing more with less.
Speaker 1 (08:55):
Yeah, and you think outside of the box, which is
really really cool, like the buswrap was to me.
That was so much fun.
I mean it was weird to see myface on a bus.
Speaker 2 (09:05):
yeah but it was kind of cool.
It was cool that was.
Speaker 1 (09:08):
You thought that was a better option for you yeah, I
and I and I definitely do,because that we wrapped the
university of arkansas bus iswhat we wrapped, which is what
all of the students oh honey,you know Bama, you know Bama
gets a bad rap around here.
That bus rapid.
Oh, come on now.
Okay, we can't be getting intothe Arkansas Alabama rivalry up
(09:30):
in here today.
That's going to, that's goingto take too much time you
portmanteau and all that stuffand and the rewards.
Speaker 2 (09:35):
I would be remiss if I didn't mention you were the 1
millionth practice for ourconsumer.
This was back.
I think it was in November.
Speaker 1 (09:49):
Yeah, it was.
Yes, that was such a coolsurprise, so fun.
So, yes, the rewards program isgreat.
Patients are loving that.
The adoption of that's reallygoing up.
It's really easy to use mystaff, thank God, because not
always is it easy for thepatient or the staff you know to
really deal with these rewardsprograms.
But yours is verystraightforward they're there to
make sure the patient's takencare of as they should be, right
, so, but yes, that's.
(10:10):
Another thing that I love aboutthis company is because the
pricing is so straightforward.
We know exactly what we'regetting.
We know what you know.
We're getting co-branded withyou guys.
You know we're bringing a lotof value to the, to the customer
(10:32):
, and that's really the key.
We want the best outcome, wewant them to get a great result,
we want it to be quick, we wantit to last.
You know, and, and I can saywithout a doubt, we'll do two
both then, because it'll last,it'll be great, you'll love it.
So now, super excited aboutemily's, let's talk about our
t-shirts.
Um, we're dropping the f wordhere today.
Speaker 2 (10:43):
We are okay.
So, and it's hard for me fromphilly, because I've been
dropping the f word since I wasa young kid- it's not a new
concept for you.
Speaker 1 (10:52):
It.
It has a new meaning now,though right it does.
Speaker 2 (10:54):
Okay, tell you where this stems from.
We were doing all the ad boardsand pre-launch for ebolis.
It was first started with uh.
A lot of your colleagues havesaid that we need a new lexicon,
if you will, for filler isreally it's.
There's no surprise that thisfiller, the AHA market, has been
stagnant over the last year orso and we think it's a
(11:15):
combination of overfilling a lotof-.
Oh, so much bad work out thereand it worked, and so we heard
this at AdWords from customers,and then it was reinforced with
the consumers as well.
So this was our idea to now.
We want to, first off, we wantto reinvigorate the hyaluronic
acid gel market with these twoproducts and we're very pleased
(11:37):
with what we've heard so far andwe want to do that by using a
very friendly term, which ishyaluronic acids.
Yep, and it's something sosimple, so it's a little edgy.
I like edgy, you certainly likeit.
Speaker 1 (11:47):
I'm very good with edgy.
Speaker 2 (11:48):
But it's by design.
We need to shift to make itmore consumer-friendly so these
consumers can come in and havethe conversation with you that
they can achieve natural resultsAbsolutely.
So that's the whole.
Drop the F word.
Speaker 1 (12:01):
Well, and I love it because it proves that these
products are different and theyare different Very, very user
friendly.
So soft, so natural.
It feels smooth.
It doesn't feel lumpy or bumpy,it's just it's.
It's kind of amazing and thething I like about it's not even
it's so much like naturalhyaluronic acid that it's not
(12:24):
even like a filler.
It's almost like I'm injectingnatural hyaluronic acid that
it's not even like a filler.
It's almost like I'm injectingnatural hyaluronic acid into
someone.
So I love the idea because it'slike you are dropping the
filler word because this productis so minimally manipulated.
It is much more like thenatural hyaluronic acid that's
in our skin naturally, becauseof the production.
We'll talk about that coldtechnology and all of that and
(12:46):
the production of that.
But I do think that it is verydifferent from a lot of the
other fillers, because so manyof the fillers out there are
tiny little pieces of hyaluronicacid that are not what you
would find in nature.
You know, with all of thesebinders and you know these
(13:08):
linking agents that, in myopinion, make the product really
stiff, which is what they weretrying to do in some of these
products to get you lift andhigh G prime.
But the problem with thoseproducts is they don't move in
the face.
They're so stiff that whensomeone animates or smiles, you
know you see cheek on a sticksometimes and you know sometimes
it's people putting the wrongproduct in the wrong location.
(13:28):
Sometimes it's too thick of aproduct that was put in an area
of movement and then when thepatient smiles they look weird
and I do think that's why fillerhas gotten a bad rap as of late
.
Speaker 2 (13:38):
Definitely, I think a part of it, and a little
history on this too.
David and Rui took years tothere's so many fillers in the.
So David and Rui took years tothere's so many fillers in the
and they picked through ahundred and they landed on this
partnership with Cimetase.
This cold X technology isreally the difference in what
we're hearing back from our ourusers so far.
(13:59):
So the feedback on PharmaSmoothhas been terrific.
Speaker 1 (14:02):
Well, I think I think people who have been terrified
of filler or who maybe had evena bad experience in the past,
you know, because there I mean,there have been, you know,
reactions, some inflammatoryreactions to certain fillers,
and that's because the BD, thecross linking agents, and the
tiny fragments that make thatkind of almost like a foreign
substance.
(14:22):
So some people that haveautoimmune disorders and things
can react to some of those.
I really don't predict thatwe're going to have that issue
with Evalis and knock on wood,but because of the technology,
because of how it's made, thathyaluronic acid stays in those
long natural chains, because theheat is what denatures
hyaluronic acid and breaks it upand most of the production of
(14:45):
other fillers.
They throw it in a really hotvat and the hyaluronic acid
breaks into these little tinychains and then they get these
linkers, these BDD linkers thatare cross links that you know,
stick those little pieces backtogether to make a new compound.
But what you guys have done isuse this cold technology, so
those On the other way, yeah,you're the opposite.
So the HA chains don't getbroken up into those weird
(15:07):
fragments, you don't need asmany unnatural cross linkers and
so there's less of a chance fora reaction so scientifically,
even though I know you can't saythat, you can't claim that
because it hasn't been proven,but in my brain it makes total
sense and because now I meanI've been that's been reinforced
(15:28):
in my brain because I'veinjected these products now,
yeah, and the extrusion force, Imean it's so easy to push these
products.
Good, you have to be carefulbecause they're so natural.
You know you don't want to pushtoo fast because a lot of the
other fillers, because they'reso tightly cross-linked and
thick, it's hard to push.
Yeah, but these products theyflow naturally, they, they move
beautifully with the face.
(15:49):
They stay where they put them.
You know they stay where theyput them.
And people say filler, you knowthey're worried about filler
traveling.
Well, if the filler is put inthe right place, it's not going
to travel anywhere.
First of all you need a goodinjector and then you don't have
to worry about that as much butunderstand the reality.
But you got to know therheology, the filler, and a lot
of people don't know that.
And so that's why I love theform and I love the smooth,
(16:11):
because then we've got the formto kind of give that structural
support.
We can go a little deeper,restructure a cheek or a jawline
with that.
It's going to be incredible.
And then the smooth it's my new, it's my new favorite toy.
Really.
I think it's going to be myworkhorse in my practice.
I think every you know Iactually injected it on a
cannula very superficiallyyesterday, kind of perpendicular
(16:36):
to those accessory smile lineson a patient's cheeks, and you
know I would have been terrifiedto inject any other product
this superficially.
I would have been terrified toinject any other product this
superficially.
It happened to be one of myoffice people that I was
injecting for the first timethis way with this product
because I'm like, well, worstcase scenario, it's Leanne's
face, she won't hate me, andthen I can just tell you're on a
(16:58):
day set if we don't love it.
But I literally was the mostbeautiful result I've seen in
those accessory smile lines onthe face that are so difficult
to treat, because a lot of timesif you use a thicker filler in
those, that's going to make theperson's face look heavy in the
front, which is not what youwant.
You just want those lines to bebolstered and supported out and
(17:19):
look like just natural skin andthat's how it looks so natural,
so beautiful.
So I think it's going to be agame changer.
Speaker 2 (17:26):
It's been two weeks.
It's hard to believe that it'sonly been out for two weeks.
Speaker 1 (17:30):
Well, you guys better crank up production.
Speaker 2 (17:32):
Yeah.
Speaker 1 (17:33):
Because I'm going to tell you big orders, big orders,
big orders are coming.
Big orders are coming becauseit's by far going to be my
favorite line of fillers, nodoubt.
Speaker 2 (17:45):
Well, I've been involved with a lot of product
launches and the former companyas well and I have to say that
this feels just as exciting asanything I've been a part of,
and kudos to Rui and his teamand the Cimites team for just
putting this in our hands andallowing you to do.
But the thing that reallymatters to us is, you know, we
(18:06):
had the webcast last friday.
It was very important to us tostart off that way with an
audience from the reality, fromreally starting to the lead
investigator dr camera was onthere and then to see some
injections and walk you throughthe reality, because the mist
could always be people juststart injecting these products
and not realizing how differentthey are.
Speaker 1 (18:27):
It's not going to be hard, because it's it's.
They are different and you know, my injectors were like, oh,
it's just another filler.
Speaker 2 (18:36):
I'm like Nope it's not just people's reaction, it's
not just another filler andthen all of us got together and
injected each other.
Speaker 1 (18:44):
You know, last week, when, when Shannon brought us
our little goodie, our littlegoodie, you know, basket with
all, the, all the product, welove being first, by the way, in
the state of Arkansas.
So thank you for that.
We love that.
We love being first, and sowe've had a blast with these
products and every single one ofus was just like, oh my gosh,
this looks so great, this looksso natural, this, you know, it's
just so.
(19:04):
We're really excited.
You're practicing, it does.
Our whole business is much moreholistic and you know we're
focusing a lot more on wellnessand longevity and I want to put
in products in someone's facethat I believe in, that I think
are the most natural, most, youknow, unreactive products on the
market.
You know we don't want peoplehaving adverse reactions.
(19:25):
That's the last thing we want.
We want a beautiful result.
It's going to be long lasting,it's going to look so natural.
That's the key.
You know we, I have people comein all the time and they're
like, you know, I'm, I don'twant to look fake, I don't want
to look done.
I'm afraid of doing somethingin my lips.
I'm like well, I have filler inmy lips and they're like no,
you don't, I'm like yes I dothat's the end but that's the
(19:46):
thing.
My lips look like my lips shouldlook.
You know, I don't havekardashian lips.
I didn't have kardashian lipswhen I was 16.
Why would I want that?
But I do want that.
I want my lips to be full andplump like I was when I was
younger, so why not?
But they don't have to lookfake and I think that's the.
That's the thing that we'regoing to have to bring people
back to the love of a naturalproduct like Evalis in their
(20:12):
face.
It's so much different than thefiller.
Speaker 2 (20:14):
Yeah.
Speaker 1 (20:15):
You know we don't do I don't even do filler in tear
troughs anymore because you know, phil, it ends up being pulling
fluid and it doesn't look goodvery much anymore.
So you know, I think there'sbeen an evolution in how we've
used things and we were reallyaggressive about putting a whole
lot of product in faces for areally long time.
And you know, I never got onthat bandwagon as much as some
(20:36):
people, because I was always onthat camp of I just don't want
people to look fake.
Yeah, and you know, yeah, andI've actually had patients come
in and say you know, I want this.
And I've actually had patientscome in and say, you know, I
want this.
And I'm like, no, I'm not goingto do it because you're
beautiful and we're going to dotoo much and you're not going to
look great if we do that.
So I think getting people inand re-educating that this
(20:58):
product is a different thing.
We're dropping that F word.
We are dropping the F word, youknow it's not a traditional
filler, it's new, it's differentbusiness and you know the rise
of the glp ones.
Speaker 2 (21:15):
Oh boy, in our label.
Yes, wrinkles that are resultfrom weight loss and nobody else
has that.
And as an aesthetic onlycompany, stay tuned because we
will be able to do some creativethings around that as well.
So when we saw that I mean wejust had our national sales
meeting in april and that was inthe label and I've had so many
customers say to me like thatwas, like I saw it as a cherry
on top, some of them who it's asignificant part of their
business.
Wow, this has a lot of legs.
(21:36):
So we think that that is awhole nother channel.
Speaker 1 (21:40):
Well, it's something that you can claim.
Speaker 2 (21:42):
Yeah.
Speaker 1 (21:48):
And you can say, and I can now treat those patients
because and I can I say, look,look, it has an indication for
this.
This is specifically for peoplethat have some serious volume
loss.
And where are we seeing it?
We're really seeing it.
I think the new push is to dothe GLP is a little bit slower,
lower dose kind of micro dosing,so maybe we're not going to see
as much of that going forward,I hope, At our clinic with the
wellness that we're doing.
We're combining the GLP-1s withlike samorilin or ipamorilin
(22:12):
that are growth hormonessecretagogues.
We're combining it with otherpeptides that help you to burn
fat and keep muscle.
And so I think if we canmicrodose those, if we can add
those other peptides that helppeople sustain their muscle mass
, and then maybe, you know,maybe we're not going to need as
much filler down the road.
But boy, right now we are usingit.
(22:33):
And I love the smooth for thosepatients, because so much of
what we see is in that kind ofsub-malar, that sub-cheek hollow
, and people just look so gone.
And with smooth I'm going to beable to fill that area so
naturally and so beautifullywithout people looking stiff.
Speaker 2 (22:51):
What percentage, would you say Missy, of those
people that come in specificallyfor weight loss.
They convert over to theaesthetic side of the practice.
Speaker 1 (22:59):
Oh gosh, I mean it's a little bit hard to say right
now, brian, because so many ofour aesthetic patients that were
already doing injectables yeahjumped onto the weight loss when
we, when we, when we brought it.
But I will say, as of the newpatients that have come in to
see us for wellness, for weightloss, for a bioidentical hormone
(23:21):
, I would say probably 50 to 60percent of those that's pretty
strong, you know are going tomaybe even up to 80 percent are
going to buy supplements or buyskin care.
You know, at the very least,you know a lot of those patients
are going to buy, you know, aprobiotic and a prebiotic that
we have, you know, that's goingto help them with their gut
(23:43):
health, along with the weightloss and everything else.
A lot of those people are goingto need vitamin B12 or vitamin
D.
We have those supplements andthen a lot of those clients are
then going to start feeling somuch better and then they're
going to want to do the lasersthat make their skin look as
healthy as they feel, and so Ithink it's just a natural
corollary.
I think it's part of you know,and people kind of were like
(24:05):
you're all things skin, so whythe heck are you doing weight
loss and bioidentical hormone?
I'm like well, what's your skin?
What's your biggest organ inyour body?
Yeah, the skin.
If you're not healthyinternally, your skin's never
going to look great.
So and I want it.
You know if I think, if I want,peptides therapy, if I want,
(24:26):
you know, infrared sauna withred light.
You know if I want, you know,weight loss or bioidentical
hormone for my overall healthand well-being.
Why wouldn't my patients wantthat?
Why wouldn't you?
Speaker 2 (24:37):
I totally get it.
Speaker 1 (24:38):
And you know, when I went through menopause I was
just like kind of shocked at howthere's just not a lot of the
newest and latest greatestregimens and technologies being
offered in our area, and that'swhy I got the third board
certification in anti-agingmedicine.
Speaker 2 (24:53):
Yeah, you had so much free time when you were there.
Speaker 1 (24:54):
Because I was bored, brian, I had to get it.
Speaker 2 (24:57):
Yeah.
Speaker 1 (24:57):
But now that I have that, I feel, like you know,
that that kind of opens up tothe patients that I've already
been taking care of for so manyyears to just add these
ancillary services.
They're already coming to theclinic, they already trust us,
they know that we have theirbest interest at heart, and so
it just makes sense.
Speaker 2 (25:17):
And it's a good place .
Your membership program thatyou were talking to me about
last night, I think, is prettyimpressive.
Speaker 1 (25:23):
Really excited about that and I think that's a great
opportunity too.
Speaker 2 (25:27):
I would ask you so value.
You mentioned value, and thisis for someone who is part of
the sales leadership team.
We pride ourselves on our valueproposition.
We think it's very unique.
What do you consider value whenyou are not just evaluating a
product, but you want to workwith a company?
What's important to you?
Value wise.
Speaker 1 (25:48):
You know I would say certainly accessibility.
You know you want to.
You want to be able to partnerwith a team that's going to be
there to help you.
You know, on the day to day,make sure that you know you can
get the product when you needthe product.
That's big, but I would saymore than that is even the
character of the company and thecharacter of the people that
work for the company.
To me that means a lot because Iknow that you and David and Rui
(26:13):
, I know that you guys are notgoing to bring on products that
are not best in class.
I know you, I've known you fordecades, and so I trust that
what you guys are going to bebringing is going to be pretty
exceptional and you haven't letme down yet.
So keep up the good work.
And you know I'm a total nerd,so I'm all the time reading.
(26:33):
I mean, I've been for probablytwo years, brian.
I've been knowing aboutEvelisse and I've been so
excited because I've beennerding out about the you know,
the cold production and howdifferent it's going to be.
Speaker 2 (26:45):
With just the Evelisse line, we feel like
we're going to elevate the game.
Speaker 1 (26:51):
I think it's already happening Infuse this market
again.
I think it's happening and Iwould say, you know, certainly
just knowing that the company isvery transparent and very
reputable.
You know, I know exactly whatI'm getting, I know exactly the
cost savings I can now pass onto my patients.
You know, and you guys are justso transparent, you're so easy
(27:13):
to work with, and so all of thatkind of comes back to best
patient experience.
And if I'm working with thecompany that has the best in
class products and the best inclass service, then that allows
me to provide that on, you know,to my clients and that's been
our, that's been our thing.
Speaker 2 (27:29):
Yeah absolutely there's more choices, and you
should, but the value thing forus is something that we feel
strongly separates us from umother other companies in this
space, and it all begins withthe products, the people at the
service, that that we do, and Icould tell you after seven years
the level of talent that we'regetting at the company as well,
(27:52):
both in the whole office, we'restill a mighty, smaller but
mighty sales force, and youmentioned Shannon, one of the
very best too.
So it's literally we couldpinch ourselves to see where
we're at right now.
Like any startup, you know whatit's like, and there's there.
There are some, some painpoints, but boy did we really
hit our stride over the lastcouple of years, specifically
(28:14):
just with Chabot.
Yeah, and oh gosh, I have to sayI was gang changers to.
You know, it's great to nowhave these, have these HAs, but
to have that singular focus withChabot was.
I saw it as a strength.
Speaker 1 (28:27):
I think it was a strength for you guys.
I do, and when you guys firstwent out, I'm like, oh gosh,
this is going to be an uphillbattle for these guys.
Yeah, I mean, I rememberthinking, gosh, this is so brave
that they're doing this.
Speaker 2 (28:39):
And my wife's, like you know, are you sure.
And I said yes, david, I said Ithink it's time and he was very
supportive.
But you're right, I mean you're.
Speaker 1 (28:46):
It was a big jump.
Speaker 2 (28:46):
Yeah.
Speaker 1 (28:47):
To go from the biggest company out there and a
very safe bet.
Speaker 2 (28:51):
Yeah.
Speaker 1 (28:52):
You know to stick around For sure, you definitely
kind of stuck your neck outthere, but David, david is the
type of leader that makes youwant to do that.
Speaker 2 (29:03):
Yeah.
Speaker 1 (29:04):
Well, she's been there since the very beginning.
I mean pretty much everybody atthat table has been there for I
would say gosh, at least 15years of the five people in my
leadership staff that was there.
Speaker 2 (29:17):
They stay and they follow and they stay people that
they trust and are good leadersand different over here.
Speaker 1 (29:22):
Well, I think they realize that they believe in the
philosophy of the practice andyou know, we try to treat our
staff and our patients as ifthey're family, and so I think
that resonates.
I think it resonates and Ithink that I think it feels like
the similar vibe that thatAvalos has.
You guys are like a family.
(29:42):
I mean really, I feel like he'slike my, my great uncle or
something.
I mean I just love him.
He and his wife are like afamily.
I mean, Rui, I feel like he'slike my great uncle or something
.
I just love him.
He and his wife are the cutestthing, and when I was out in
Newport by myself, they totallytook me under their wing, took
me to this awesome restaurant.
We had so much fun.
So it is like a family and it'sgreat products.
So what can we do?
But keep doing, keep it going.
Speaker 2 (30:04):
But the culture is near and dear our hearts and you
are one that knows what it'slike to.
You know have I mean.
You're not a small businessanymore, it's big, big practice.
Speaker 1 (30:11):
But you don't want the client or the patient to
walk in and feel like it's a bigpractice.
You want them to walk in andfeel like, oh gosh, I'm coming
home, you know these are myfriends.
Or, gosh, I see Nellie for mylaser this week, or I'm excited
to come see Becky to get my youknow my Jibo this week, or
whatever.
So the, the culture matters.
I agree it does, so we'll keepit going.
We'll keep it going.
Speaker 2 (30:32):
Is there anything you think you could think of that
you need from us in the in theshort term?
Speaker 1 (30:36):
No, I mean, I just keep educating.
You know.
I think that's another thingthat I love about your company
is, you know, you make sure thatwhen a product comes out,
you're not just going to launchit to every human on the earth
that has picked up a syringe.
You're going to start with thepeople that actually have a lot
of experience and know how touse the product and where it's
(30:57):
best going to be used, and thenthat trickles down.
Then we get to educate thenewer injectors or the younger
injectors, which I love.
I have a passion for training.
Speaker 2 (31:06):
you know, training and teaching I'm glad you're
going to be a part of theAcademy, so cannot wait,
literally.
When we built Eveless Academy,it was important to us to have a
smaller group of 40 or 50 thattruly are not only influential
but are willing to train out ofthe kindness of their heart.
And you're on board with uswith the way that you know about
(31:27):
it.
But the urology of this productwas everything when we did not
want to make sure both trainingthe sales force and making sure
the customers knew before theyeven started to eject, and how
special and different that thecold X technology is.
So I'm glad you're that it'snot just nerding out to me, it's
something that was very I waspart of the pre-launch team is
how do we ensure not just theSalesforce driving home what we
(31:49):
can on label, but how do weensure people stop to look at
the data and understand not justthe reality but look at the
data, which is good.
And you know, go back to Jevoand we came out of the gates.
Our data was very, very strong.
Still is, still is, still is.
So people are.
They circle back to this day onit and that's that's also
(32:10):
something I'm really impressedin just the six, seven years you
talk about, really in just theamount of published data that we
have on Jibo, yeah, and nowwhat we're going to have moving
forward?
Speaker 1 (32:22):
Well, it does nothing , but just reinforce what we,
what we know.
Speaker 2 (32:24):
Yeah.
Speaker 1 (32:25):
But, but it gives that, it gives your brand that,
that reputability.
I guess that a word,reputability, um, that that we
all want.
You know, cause if I'm going to, you know the patient comes
into me.
Why are you choosing thisproduct?
I need to be able to tell themthat, um, and that's the beauty
of what you've brought to themarket is there is a difference
(32:46):
and it's an easily articulateddifference.
Yeah, and the price point'sgreat.
So you know it's a win-win-win.
Speaker 2 (32:53):
That's why I ask you about value, because you know,
of course, price matters, but ifprice is the only thing that we
haven't presented value, no, inany other way.
Speaker 1 (33:02):
And there are cheaper .
There are cheaper toxins.
There's cheaper toxins, you can, and there are cheaper.
They're cheaper toxins.
There's cheaper toxins.
There's cheaper fillers.
But I'm, you know, I'm also nothere to be the low price leader
, you know.
I mean we live in the low priceleader world, I'm in Walmart
world, but you know that's not.
We want the highest quality,best result, not the cheapest
(33:22):
product, you know, and that'sjust the nature of the deal.
Sometimes I think you do haveto pay a little more for a
little bit higher quality, and Ijust believe that.
Speaker 2 (33:31):
That's where we're aligned, I would say, is that we
believe it was with Jabot first, and now what you're seeing
with Formant Smooth is these arepremium products and that we
believe are delivering theoutcomes that would make their
way into practice, like yours,deliver these high patient
outcomes.
So that was why it took so long, I guess, to find a line like
(33:53):
this that was suitable for David.
Speaker 1 (33:55):
It was worth the wait .
Yeah, I love it.
Speaker 2 (33:57):
I had a chance to focus on Javon, finally
convinced you to bring in moreof it and do all these great
things, but it's just anexciting place to be for us.
There's so much work to do andwe don't sleep at night because
we know the value that we bringto the practice is.
Even somebody like yourselfalways welcomes more patients
right, absolutely, but you alsowant to be on the cutting edge
(34:19):
for your patients on what's new.
Speaker 1 (34:20):
That's always the goal at Premier.
You I'm an early adopter, to afault, you know.
But um with this, with theseproducts they're, they're just
different and so really excitedto have them and really
appreciate you being here andyou know, two weeks has been
evelus is my favorite companytoo, because the butterfly I
mean your logo is the butterflyand butterfly is my spirit
(34:42):
animal it was well so we knewthat when we created.
That's why it was all about.
It was all about me, wasn't it,brian?
Okay, good, that's what I wasthinking.
All of this is in-house.
Thanks, david.
Speaker 2 (34:53):
Our whole creative team is Mikhail, and his team is
the branding that we have, andyou've seen how edgy it is.
Speaker 1 (35:00):
I love it because it does make it feel so new and so
fresh it does make it feel sonew and so fresh.
Good, and I do think it.
You know it markets to everyone.
I mean, everyone loves thebranding, but I will say it has
a younger, edgier vibe.
Yes, and I will say a lot ofyounger women are now coming in
and Juvo is the perfect productfor them because they need just
(35:21):
a little bit of something veryprecise just to stop those
specific areas that are causinglines and wrinkles.
They don't need much.
So it I call it, I call it babytalks, yeah, and you know you
come in and just prevent, and soyou guys have done a great job
at marketing.
Thank you that um to that groupof patients that I think were
completely left out of theconversation.
Speaker 2 (35:43):
One of the most powerful groups, I mean back in
the day.
It's incredible when you and Ifirst do each other.
I don't think people wouldstand up at a restaurant and say
I get toxin.
Oh heavens, no.
Now millennials go to socialmedia and they proudly talk
about the procedures they've had.
And they are the firstgeneration to actually influence
up, yeah, so, which is a reallypowerful thing for us and
(36:05):
they're educated, yeah.
Speaker 1 (36:06):
You know now that now do they always know the right
things, Cause sometimes theireducation is coming from TikTok
and not from a reputable sourcenecessarily.
So there is some negative tothat, but I think it's
overwhelmingly positive thatthat people aren't afraid of
doing things preventatively.
Now, you know, there's thisidea of let's prevent the aging
(36:28):
process, and I think it's all ofmedicine is going that way.
It's much more.
Let's not wait till I have aheart attack.
Let's start on, you know,lowering my cholesterol, getting
the weight loss, gettinghealthy earlier.
So I just I think the wholeworld is more preventative.
Yeah, let's get ahead of things.
And so I think that with thesenew, very natural, you know,
(36:50):
hyaluronic acid additions,injectables, injectables I
didn't even say the F word, youcan say injectables.
Speaker 2 (36:58):
It's just the F word.
Speaker 1 (36:59):
But I just feel like these are so much more natural,
and that goes along with thatwhole movement.
So thank you guys for doingeverything right.
Speaker 2 (37:06):
Keep it going.
That's our job and I'm justpleased in the feedback and you
know I just adore you as afriend and a customer, but the
fact that we are such anintegral part of your practice
where we got to know each otherand the bar is high with you.
You don't bring products injust for the sake of bringing
them in.
So, we had to earn our way in.
Speaker 1 (37:24):
I do.
You do have to prove it to me alittle bit, even though I like
to bring in be the first.
Yes, I don't like to be firstif it's a crappy product.
I don't need to do that, sothat's good.
Well, thank you for comingtoday.
Thank you for dinner last night.
We had such a great time.
Every time I come back, thistown exploding.
So it keeps growing.
It keeps getting bigger.
Perfect timing for you.
(37:45):
Yeah, maybe we need to talk toDavid about bringing that
Eveless headquarters here.
Yeah, I can't get it in thecenter of the country.
Speaker 2 (37:51):
I know you wanted him here, but you got me.
Speaker 1 (37:54):
I am thrilled to have my Brian Clemson.
Always You're my buddy.
Speaker 2 (37:58):
I'm happy to be here and again, thank you for
everything you do for us,because not only just on the
customer side, but you knowyou're, you're one of our
ambassadors and you carry a lotof weight in this space and it
really means a lot to us becauseif it's one thing that we
recognized over the six at leastsix years and this month with
uh that we launched DeVoe ispeople stay with us and people
(38:19):
really believed in us and uh, wenever forgot that.
So thank you.
Speaker 1 (38:23):
Well, you dance with the one that brought you to the
party, sometimes right, but atany rate, thank you again and
listeners, thank you guys somuch for tuning in today with
myself and Brian and thiswonderful discussion around
Evelis Chufo and Evelis.
Speaker 2 (38:38):
Yes.
Speaker 1 (38:39):
And if you are interested, you can follow us
too on Twitter.
Oh yes, let's definitely dothat.
Let's follow us on instagram atevelisse by evelisse is the way
to follow those guys.
And, of course, you know allthings skin.
Please tune in anytime and wewill have more fun discussions
(39:00):
as we get to play with thisproduct more.
And if you guys are interestedin having the most natural and
most amazing new line of fillersinjected, we're not going to
call them fillers anymore,they're just going to be
injectable hyaluronic acid.
Speaker 2 (39:17):
It takes time.
Speaker 1 (39:18):
And the beautiful thing about these is it's so
natural.
We're not even going to callthem fillers anymore.
So come on in and let's talkand see if you're a good
candidate for one of theseinjectable treatments.
And thanks to you for listeningto another episode of All
Things Skin.
Speaker 2 (39:33):
Thank you.
Speaker 1 (39:34):
So, guys, thank you so much for tuning in to an
episode of All Things Skin.
We sure appreciate you beingone of our listeners.
Not only do we thank you forlistening, but please continue
to follow us, give your reviewson any of the podcast platforms
that you're listening on, and wecan't wait to see you on
another episode of All ThingsSkin.
All right guys.
Well, good morning and welcometo another episode of All Things
Skin.
So thankful to have a dearlong-term friend of mine with me
, brian Clemson.
Brian, thank you so much forbeing here today.
Speaker 2 (00:14):
Thank you for inviting me.
Speaker 1 (00:16):
So excited to have you.
So Brian and I go way, way backlike gosh.
How long have we known eachother?
15 years.
Speaker 2 (00:22):
At least 15 years.
Speaker 1 (00:23):
Yeah, and you were with Allegan back in the day.
Yes, so yes, you were with atthat moment pretty much the only
big Botox filler company.
They were the only one.
Speaker 2 (00:37):
Yeah, very similar.
When I joined there, theaesthetic division was small.
Yeah, Botox cosmetic division,and I was there for 13, 14 years
, and that's where you and I gotto know each other.
Speaker 1 (00:49):
Yeah, where it started, yeah, and you know that
was when I was kind of gettingstarted getting really into the
cosmetic side of my practice,and so we've had some fun
together.
We've learned a lot of things,brought a whole lot of new
products and things to market,had some real good fun.
Lot of things brought a wholelot of new products and things
to market.
I had some real good fun.
So tell me about this companythat you're with now, which I
(01:14):
love.
Evelus is a huge partner for usat Premier.
We are in love with Juvo, whichis their neurotoxin.
It's by far my favorite of theneuromodulators.
But tell us about Evelus andwhy it's special and why you
left Allergan to go with thisvision of this new company Boy,
where to start?
Speaker 2 (01:29):
I could just say that first it was the opportunity to
do something I've never done,which is a startup.
Speaker 1 (01:34):
Yep.
Speaker 2 (01:35):
And to go with David, who I personally think is more
of the brightest in the wholeaesthetic field 100%.
It was perfect timing.
It was pre-launch when I wasthere.
It'll be seven years this Julythat I'll be there and so
obviously I followed.
But it was to really build acompany and the whole idea was
to build a performance beautycompany, and what we mean by
(01:57):
that is performance, is theproducts they perform.
They're robust clinical trialsand they deliver great results
and beauty, tapping into that,what we can do as an
aesthetic-only company.
So this vision from thebeginning is what attracted me
to it and I can tell you in thisalmost seven years this has
been and this is the backside ofmy career.
(02:19):
It's not that I'm retiring, butI feel like it's almost the
beginning.
Speaker 1 (02:23):
Yeah, because it's a totally new adventure and you
know this.
Speaker 2 (02:26):
You know what it's like to build something from
scratch and it has beenstressful at times, but
rewarding.
And the number one thing Iwould say about this company
that is different than any placeI've ever been are the people
and the culture, and I knowthat's near and dear to your-.
Speaker 1 (02:44):
Hugely important to me, always has been yeah.
Speaker 2 (02:47):
So I've been here almost seven years and the other
great thing about this is notjust the products is what it
affords me as an area director.
I don't know if I'd have theopportunity to do at the larger
companies where sit down withpre-launch teams and be a part
of many different business unitsin the company.
Speaker 1 (03:06):
Yeah.
Speaker 2 (03:06):
So it is really deep in my experience here and
there's so much left to do with,as you know, with what we just
launched two weeks ago.
Speaker 1 (03:15):
Yeah, so excited about all of that.
Can't wait to talk more aboutthe fillers.
But yeah, this company has beendifferent and I can say, from
being the outside looking andbeing a customer, the experience
with you guys is so different.
And I can say from you know,from being the outside looking
and being a customer, theexperience with you guys is so
different Everywhere, from ourreally wonderful rep Shannon,
who we all adore she's the bestthing that has, you know,
happened probably to yourcompany.
(03:36):
She's amazing.
But the other thing that's soamazing about you guys as a
whole is your approach is justreally different.
You know, as a as a bigAllergan girl for years, you
know I started my practice onBotox and Juvederm and those
fillers and all that.
But it was always reallydifficult with Allergan to
figure out, you know, whatexactly is my price.
(03:59):
You know it wasn't supertransparent a lot of times and
it's because they're a hugecompany and they're a
pharmaceutical company andthey've got a lot of regulations
and other things that they.
You know they have to jumpthrough all these different
hoops, but with you guys it's sopersonal, Like I know I can
call you or I can call David.
You know if I'm concerned aboutsomething or if you know if we
(04:20):
need an urgent something or wewant to really partner with you
guys or we have a cool idea.
I can literally call you guysand you help us with that, and I
think that's very different.
Speaker 2 (04:31):
And that's yeah, that's by design.
I will tell you that from thebeginning, transparency is
actually one of our core valueshere, and not only with the
customer, but with our employeesas well.
And I think, being anaesthetic-only company, that
affords us the ability to bevery transparent.
In our pricing, for example,it's very, very clear-cut.
(04:51):
So when I work many times withcustomers or private equity, it
is a breath of fresh air.
They know exactly what they'repaying.
So I'm glad to hear you saythat, because and then the other
thing is, our approach is welike our reps to have a white
glove approach with ourcustomers?
It feels that way Good, becausethat's something that you know.
As we get bigger, we want tomake sure that we stay true to
(05:13):
our core values are, but thetransparency thing is for us,
that's how we operate and that'ssince day one since I've been
here.
Speaker 1 (05:20):
Well, it's very apparent.
And the products are.
They speak for themselves.
I mean, juvo has quickly becomeprobably the number one
neuromodulator in our practice.
If not, it's very, very close.
Speaker 2 (05:31):
That's a big tell, I have to say.
You set the bar high for us, asyou do with all products, and
you gave us the opportunity tocome in so to hear you say that
it's really impactful.
Speaker 1 (05:43):
Well, it's huge to me because you know, of course I'm
a, you know, was a Botox fan.
I mean, who who isn't and stillam?
I mean it's, you know, it'skind of the gold standards,
what's been out there for solong.
But what's really fabulousabout Juveau is that it is so
precise and you know I I pridemyself on being a bit artistic.
I think I look at people'sfaces and I can really see what
(06:06):
needs to be done.
And frequently one side, you'redoing me.
Now I'm assessing you.
I am assessing you.
We're going to go back and getthe Juvo in that forehead for
you before you leave.
Let's do it.
But no, seriously, juvo is soamazing because it kicks in
faster than Botox Several just afew days.
And it because it kicks infaster than Botox several just a
(06:27):
few days.
And it's there.
It lasts at least as long andin my hands it's so precise when
I put it it stays and we're notas worried about potentially
that spread that might drop abrow, especially in someone
that's a little older and maybehas a little heavy eyelid.
So it's just become my favoriteof the neurotoxins,
neuromodulators out there.
I love it.
Speaker 2 (06:45):
That's a big statement and we didn't come
into this market or launch thisproduct to come in, and stealing
Sharon doesn't really add valueto driving in patients.
A couple of things about Jiboyou may not know.
It is, four years in a row, thefastest growing toxin in the
space.
It is the number two in termsof brain awareness, behind,
(07:06):
obviously, the legacy brand.
There's a gap there, but we'renumber two in six years of
launch and it's a combination ofum what we've done on the
co-branded marketing side yeah,I love the co-branding is a cool
, such a cool thing it has insix short years, what we've
accomplished.
Not just like a big customerlike yourselves has found out
(07:29):
about this product, but we werethe first company to actually
identify how big the millennialswere well, you guys are the
first ones to even really talk,to talk about that market.
Speaker 1 (07:40):
You know the market was um 30 plus.
You know 30s, 40s, 50s.
You know there were no youngwomen getting Botox.
You know really very few.
Speaker 2 (07:49):
Yeah.
Speaker 1 (07:50):
And the whole pre.
You know.
Prejuvenation.
You know stop the aging processbefore it starts.
You know, start with theneuromodulator to prevent those
lines and those wrinkles.
That concept really is fairlynew.
Speaker 2 (08:02):
It is.
Speaker 1 (08:05):
And I feel like Evelis is the company that sort
of brought that that thoughtprocess we get to reality.
Speaker 2 (08:09):
You know, not that it just works.
The product just works onmillennials.
But for us we said that again,bring a value to the market and
we knew we had a good asset tothe clinical trials and the data
and the adoption.
And then how can we bring morepeople into the office?
That's really any new productthat comes out, but I'll tell
you that it was a combination ofall the co-branded marketing.
(08:30):
We're almost at 2,000billboards nationally, hundreds
of ETVs, what we've done onsocial media, you've done bus
wraps.
So to be the number two toxinbrand, ahead of the other ones,
is pretty significant in sixyears.
Nobody doesn't have a lot ofbig budgets to work with and
(08:50):
that's the thing that I wouldsay we're all very used to is
doing more with less.
Speaker 1 (08:55):
Yeah, and you think outside of the box, which is
really really cool, like the buswrap was to me.
That was so much fun.
I mean it was weird to see myface on a bus.
Speaker 2 (09:05):
yeah but it was kind of cool.
It was cool that was.
Speaker 1 (09:08):
You thought that was a better option for you yeah, I
and I and I definitely do,because that we wrapped the
university of arkansas bus iswhat we wrapped, which is what
all of the students oh honey,you know Bama, you know Bama
gets a bad rap around here.
That bus rapid.
Oh, come on now.
Okay, we can't be getting intothe Arkansas Alabama rivalry up
(09:30):
in here today.
That's going to, that's goingto take too much time you
portmanteau and all that stuffand and the rewards.
Speaker 2 (09:35):
I would be remiss if I didn't mention you were the 1
millionth practice for ourconsumer.
This was back.
I think it was in November.
Speaker 1 (09:49):
Yeah, it was.
Yes, that was such a coolsurprise, so fun.
So, yes, the rewards program isgreat.
Patients are loving that.
The adoption of that's reallygoing up.
It's really easy to use mystaff, thank God, because not
always is it easy for thepatient or the staff you know to
really deal with these rewardsprograms.
But yours is verystraightforward they're there to
make sure the patient's takencare of as they should be, right
, so, but yes, that's.
(10:10):
Another thing that I love aboutthis company is because the
pricing is so straightforward.
We know exactly what we'regetting.
We know what you know.
We're getting co-branded withyou guys.
You know we're bringing a lotof value to the, to the customer
(10:32):
, and that's really the key.
We want the best outcome, wewant them to get a great result,
we want it to be quick, we wantit to last.
You know, and, and I can saywithout a doubt, we'll do two
both then, because it'll last,it'll be great, you'll love it.
So now, super excited aboutemily's, let's talk about our
t-shirts.
Um, we're dropping the f wordhere today.
Speaker 2 (10:43):
We are okay.
So, and it's hard for me fromphilly, because I've been
dropping the f word since I wasa young kid- it's not a new
concept for you.
Speaker 1 (10:52):
It.
It has a new meaning now,though right it does.
Speaker 2 (10:54):
Okay, tell you where this stems from.
We were doing all the ad boardsand pre-launch for ebolis.
It was first started with uh.
A lot of your colleagues havesaid that we need a new lexicon,
if you will, for filler isreally it's.
There's no surprise that thisfiller, the AHA market, has been
stagnant over the last year orso and we think it's a
(11:15):
combination of overfilling a lotof-.
Oh, so much bad work out thereand it worked, and so we heard
this at AdWords from customers,and then it was reinforced with
the consumers as well.
So this was our idea to now.
We want to, first off, we wantto reinvigorate the hyaluronic
acid gel market with these twoproducts and we're very pleased
(11:37):
with what we've heard so far andwe want to do that by using a
very friendly term, which ishyaluronic acids.
Yep, and it's something sosimple, so it's a little edgy.
I like edgy, you certainly likeit.
Speaker 1 (11:47):
I'm very good with edgy.
Speaker 2 (11:48):
But it's by design.
We need to shift to make itmore consumer-friendly so these
consumers can come in and havethe conversation with you that
they can achieve natural resultsAbsolutely.
So that's the whole.
Drop the F word.
Speaker 1 (12:01):
Well, and I love it because it proves that these
products are different and theyare different Very, very user
friendly.
So soft, so natural.
It feels smooth.
It doesn't feel lumpy or bumpy,it's just it's.
It's kind of amazing and thething I like about it's not even
it's so much like naturalhyaluronic acid that it's not
(12:24):
even like a filler.
It's almost like I'm injectingnatural hyaluronic acid that
it's not even like a filler.
It's almost like I'm injectingnatural hyaluronic acid into
someone.
So I love the idea because it'slike you are dropping the
filler word because this productis so minimally manipulated.
It is much more like thenatural hyaluronic acid that's
in our skin naturally, becauseof the production.
We'll talk about that coldtechnology and all of that and
(12:46):
the production of that.
But I do think that it is verydifferent from a lot of the
other fillers, because so manyof the fillers out there are
tiny little pieces of hyaluronicacid that are not what you
would find in nature.
You know, with all of thesebinders and you know these
(13:08):
linking agents that, in myopinion, make the product really
stiff, which is what they weretrying to do in some of these
products to get you lift andhigh G prime.
But the problem with thoseproducts is they don't move in
the face.
They're so stiff that whensomeone animates or smiles, you
know you see cheek on a sticksometimes and you know sometimes
it's people putting the wrongproduct in the wrong location.
(13:28):
Sometimes it's too thick of aproduct that was put in an area
of movement and then when thepatient smiles they look weird
and I do think that's why fillerhas gotten a bad rap as of late
.
Speaker 2 (13:38):
Definitely, I think a part of it, and a little
history on this too.
David and Rui took years tothere's so many fillers in the.
So David and Rui took years tothere's so many fillers in the
and they picked through ahundred and they landed on this
partnership with Cimetase.
This cold X technology isreally the difference in what
we're hearing back from our ourusers so far.
(13:59):
So the feedback on PharmaSmoothhas been terrific.
Speaker 1 (14:02):
Well, I think I think people who have been terrified
of filler or who maybe had evena bad experience in the past,
you know, because there I mean,there have been, you know,
reactions, some inflammatoryreactions to certain fillers,
and that's because the BD, thecross linking agents, and the
tiny fragments that make thatkind of almost like a foreign
substance.
(14:22):
So some people that haveautoimmune disorders and things
can react to some of those.
I really don't predict thatwe're going to have that issue
with Evalis and knock on wood,but because of the technology,
because of how it's made, thathyaluronic acid stays in those
long natural chains, because theheat is what denatures
hyaluronic acid and breaks it upand most of the production of
(14:45):
other fillers.
They throw it in a really hotvat and the hyaluronic acid
breaks into these little tinychains and then they get these
linkers, these BDD linkers thatare cross links that you know,
stick those little pieces backtogether to make a new compound.
But what you guys have done isuse this cold technology, so
those On the other way, yeah,you're the opposite.
So the HA chains don't getbroken up into those weird
(15:07):
fragments, you don't need asmany unnatural cross linkers and
so there's less of a chance fora reaction so scientifically,
even though I know you can't saythat, you can't claim that
because it hasn't been proven,but in my brain it makes total
sense and because now I meanI've been that's been reinforced
(15:28):
in my brain because I'veinjected these products now,
yeah, and the extrusion force, Imean it's so easy to push these
products.
Good, you have to be carefulbecause they're so natural.
You know you don't want to pushtoo fast because a lot of the
other fillers, because they'reso tightly cross-linked and
thick, it's hard to push.
Yeah, but these products theyflow naturally, they, they move
beautifully with the face.
(15:49):
They stay where they put them.
You know they stay where theyput them.
And people say filler, you knowthey're worried about filler
traveling.
Well, if the filler is put inthe right place, it's not going
to travel anywhere.
First of all you need a goodinjector and then you don't have
to worry about that as much butunderstand the reality.
But you got to know therheology, the filler, and a lot
of people don't know that.
And so that's why I love theform and I love the smooth,
(16:11):
because then we've got the formto kind of give that structural
support.
We can go a little deeper,restructure a cheek or a jawline
with that.
It's going to be incredible.
And then the smooth it's my new, it's my new favorite toy.
Really.
I think it's going to be myworkhorse in my practice.
I think every you know Iactually injected it on a
cannula very superficiallyyesterday, kind of perpendicular
(16:36):
to those accessory smile lineson a patient's cheeks, and you
know I would have been terrifiedto inject any other product
this superficially.
I would have been terrified toinject any other product this
superficially.
It happened to be one of myoffice people that I was
injecting for the first timethis way with this product
because I'm like, well, worstcase scenario, it's Leanne's
face, she won't hate me, andthen I can just tell you're on a
(16:58):
day set if we don't love it.
But I literally was the mostbeautiful result I've seen in
those accessory smile lines onthe face that are so difficult
to treat, because a lot of timesif you use a thicker filler in
those, that's going to make theperson's face look heavy in the
front, which is not what youwant.
You just want those lines to bebolstered and supported out and
(17:19):
look like just natural skin andthat's how it looks so natural,
so beautiful.
So I think it's going to be agame changer.
Speaker 2 (17:26):
It's been two weeks.
It's hard to believe that it'sonly been out for two weeks.
Speaker 1 (17:30):
Well, you guys better crank up production.
Speaker 2 (17:32):
Yeah.
Speaker 1 (17:33):
Because I'm going to tell you big orders, big orders,
big orders are coming.
Big orders are coming becauseit's by far going to be my
favorite line of fillers, nodoubt.
Speaker 2 (17:45):
Well, I've been involved with a lot of product
launches and the former companyas well and I have to say that
this feels just as exciting asanything I've been a part of,
and kudos to Rui and his teamand the Cimites team for just
putting this in our hands andallowing you to do.
But the thing that reallymatters to us is, you know, we
(18:06):
had the webcast last friday.
It was very important to us tostart off that way with an
audience from the reality, fromreally starting to the lead
investigator dr camera was onthere and then to see some
injections and walk you throughthe reality, because the mist
could always be people juststart injecting these products
and not realizing how differentthey are.
Speaker 1 (18:27):
It's not going to be hard, because it's it's.
They are different and you know, my injectors were like, oh,
it's just another filler.
Speaker 2 (18:36):
I'm like Nope it's not just people's reaction, it's
not just another filler andthen all of us got together and
injected each other.
Speaker 1 (18:44):
You know, last week, when, when Shannon brought us
our little goodie, our littlegoodie, you know, basket with
all, the, all the product, welove being first, by the way, in
the state of Arkansas.
So thank you for that.
We love that.
We love being first, and sowe've had a blast with these
products and every single one ofus was just like, oh my gosh,
this looks so great, this looksso natural, this, you know, it's
just so.
(19:04):
We're really excited.
You're practicing, it does.
Our whole business is much moreholistic and you know we're
focusing a lot more on wellnessand longevity and I want to put
in products in someone's facethat I believe in, that I think
are the most natural, most, youknow, unreactive products on the
market.
You know we don't want peoplehaving adverse reactions.
(19:25):
That's the last thing we want.
We want a beautiful result.
It's going to be long lasting,it's going to look so natural.
That's the key.
You know we, I have people comein all the time and they're
like, you know, I'm, I don'twant to look fake, I don't want
to look done.
I'm afraid of doing somethingin my lips.
I'm like well, I have filler inmy lips and they're like no,
you don't, I'm like yes I dothat's the end but that's the
(19:46):
thing.
My lips look like my lips shouldlook.
You know, I don't havekardashian lips.
I didn't have kardashian lipswhen I was 16.
Why would I want that?
But I do want that.
I want my lips to be full andplump like I was when I was
younger, so why not?
But they don't have to lookfake and I think that's the.
That's the thing that we'regoing to have to bring people
back to the love of a naturalproduct like Evalis in their
(20:12):
face.
It's so much different than thefiller.
Speaker 2 (20:14):
Yeah.
Speaker 1 (20:15):
You know we don't do I don't even do filler in tear
troughs anymore because you know, phil, it ends up being pulling
fluid and it doesn't look goodvery much anymore.
So you know, I think there'sbeen an evolution in how we've
used things and we were reallyaggressive about putting a whole
lot of product in faces for areally long time.
And you know, I never got onthat bandwagon as much as some
(20:36):
people, because I was always onthat camp of I just don't want
people to look fake.
Yeah, and you know, yeah, andI've actually had patients come
in and say you know, I want this.
And I've actually had patientscome in and say, you know, I
want this.
And I'm like, no, I'm not goingto do it because you're
beautiful and we're going to dotoo much and you're not going to
look great if we do that.
So I think getting people inand re-educating that this
(20:58):
product is a different thing.
We're dropping that F word.
We are dropping the F word, youknow it's not a traditional
filler, it's new, it's differentbusiness and you know the rise
of the glp ones.
Speaker 2 (21:15):
Oh boy, in our label.
Yes, wrinkles that are resultfrom weight loss and nobody else
has that.
And as an aesthetic onlycompany, stay tuned because we
will be able to do some creativethings around that as well.
So when we saw that I mean wejust had our national sales
meeting in april and that was inthe label and I've had so many
customers say to me like thatwas, like I saw it as a cherry
on top, some of them who it's asignificant part of their
business.
Wow, this has a lot of legs.
(21:36):
So we think that that is awhole nother channel.
Speaker 1 (21:40):
Well, it's something that you can claim.
Speaker 2 (21:42):
Yeah.
Speaker 1 (21:48):
And you can say, and I can now treat those patients
because and I can I say, look,look, it has an indication for
this.
This is specifically for peoplethat have some serious volume
loss.
And where are we seeing it?
We're really seeing it.
I think the new push is to dothe GLP is a little bit slower,
lower dose kind of micro dosing,so maybe we're not going to see
as much of that going forward,I hope, At our clinic with the
wellness that we're doing.
We're combining the GLP-1s withlike samorilin or ipamorilin
(22:12):
that are growth hormonessecretagogues.
We're combining it with otherpeptides that help you to burn
fat and keep muscle.
And so I think if we canmicrodose those, if we can add
those other peptides that helppeople sustain their muscle mass
, and then maybe, you know,maybe we're not going to need as
much filler down the road.
But boy, right now we are usingit.
(22:33):
And I love the smooth for thosepatients, because so much of
what we see is in that kind ofsub-malar, that sub-cheek hollow
, and people just look so gone.
And with smooth I'm going to beable to fill that area so
naturally and so beautifullywithout people looking stiff.
Speaker 2 (22:51):
What percentage, would you say Missy, of those
people that come in specificallyfor weight loss.
They convert over to theaesthetic side of the practice.
Speaker 1 (22:59):
Oh gosh, I mean it's a little bit hard to say right
now, brian, because so many ofour aesthetic patients that were
already doing injectables yeahjumped onto the weight loss when
we, when we, when we brought it.
But I will say, as of the newpatients that have come in to
see us for wellness, for weightloss, for a bioidentical hormone
(23:21):
, I would say probably 50 to 60percent of those that's pretty
strong, you know are going tomaybe even up to 80 percent are
going to buy supplements or buyskin care.
You know, at the very least,you know a lot of those patients
are going to buy, you know, aprobiotic and a prebiotic that
we have, you know, that's goingto help them with their gut
(23:43):
health, along with the weightloss and everything else.
A lot of those people are goingto need vitamin B12 or vitamin
D.
We have those supplements andthen a lot of those clients are
then going to start feeling somuch better and then they're
going to want to do the lasersthat make their skin look as
healthy as they feel, and so Ithink it's just a natural
corollary.
I think it's part of you know,and people kind of were like
(24:05):
you're all things skin, so whythe heck are you doing weight
loss and bioidentical hormone?
I'm like well, what's your skin?
What's your biggest organ inyour body?
Yeah, the skin.
If you're not healthyinternally, your skin's never
going to look great.
So and I want it.
You know if I think, if I want,peptides therapy, if I want,
(24:26):
you know, infrared sauna withred light.
You know if I want, you know,weight loss or bioidentical
hormone for my overall healthand well-being.
Why wouldn't my patients wantthat?
Why wouldn't you?
Speaker 2 (24:37):
I totally get it.
Speaker 1 (24:38):
And you know, when I went through menopause I was
just like kind of shocked at howthere's just not a lot of the
newest and latest greatestregimens and technologies being
offered in our area, and that'swhy I got the third board
certification in anti-agingmedicine.
Speaker 2 (24:53):
Yeah, you had so much free time when you were there.
Speaker 1 (24:54):
Because I was bored, brian, I had to get it.
Speaker 2 (24:57):
Yeah.
Speaker 1 (24:57):
But now that I have that, I feel, like you know,
that that kind of opens up tothe patients that I've already
been taking care of for so manyyears to just add these
ancillary services.
They're already coming to theclinic, they already trust us,
they know that we have theirbest interest at heart, and so
it just makes sense.
Speaker 2 (25:17):
And it's a good place .
Your membership program thatyou were talking to me about
last night, I think, is prettyimpressive.
Speaker 1 (25:23):
Really excited about that and I think that's a great
opportunity too.
Speaker 2 (25:27):
I would ask you so value.
You mentioned value, and thisis for someone who is part of
the sales leadership team.
We pride ourselves on our valueproposition.
We think it's very unique.
What do you consider value whenyou are not just evaluating a
product, but you want to workwith a company?
What's important to you?
Value wise.
Speaker 1 (25:48):
You know I would say certainly accessibility.
You know you want to.
You want to be able to partnerwith a team that's going to be
there to help you.
You know, on the day to day,make sure that you know you can
get the product when you needthe product.
That's big, but I would saymore than that is even the
character of the company and thecharacter of the people that
work for the company.
To me that means a lot because Iknow that you and David and Rui
(26:13):
, I know that you guys are notgoing to bring on products that
are not best in class.
I know you, I've known you fordecades, and so I trust that
what you guys are going to bebringing is going to be pretty
exceptional and you haven't letme down yet.
So keep up the good work.
And you know I'm a total nerd,so I'm all the time reading.
(26:33):
I mean, I've been for probablytwo years, brian.
I've been knowing aboutEvelisse and I've been so
excited because I've beennerding out about the you know,
the cold production and howdifferent it's going to be.
Speaker 2 (26:45):
With just the Evelisse line, we feel like
we're going to elevate the game.
Speaker 1 (26:51):
I think it's already happening Infuse this market
again.
I think it's happening and Iwould say, you know, certainly
just knowing that the company isvery transparent and very
reputable.
You know, I know exactly whatI'm getting, I know exactly the
cost savings I can now pass onto my patients.
You know, and you guys are justso transparent, you're so easy
(27:13):
to work with, and so all of thatkind of comes back to best
patient experience.
And if I'm working with thecompany that has the best in
class products and the best inclass service, then that allows
me to provide that on, you know,to my clients and that's been
our, that's been our thing.
Speaker 2 (27:29):
Yeah absolutely there's more choices, and you
should, but the value thing forus is something that we feel
strongly separates us from umother other companies in this
space, and it all begins withthe products, the people at the
service, that that we do, and Icould tell you after seven years
the level of talent that we'regetting at the company as well,
(27:52):
both in the whole office, we'restill a mighty, smaller but
mighty sales force, and youmentioned Shannon, one of the
very best too.
So it's literally we couldpinch ourselves to see where
we're at right now.
Like any startup, you know whatit's like, and there's there.
There are some, some painpoints, but boy did we really
hit our stride over the lastcouple of years, specifically
(28:14):
just with Chabot.
Yeah, and oh gosh, I have to sayI was gang changers to.
You know, it's great to nowhave these, have these HAs, but
to have that singular focus withChabot was.
I saw it as a strength.
Speaker 1 (28:27):
I think it was a strength for you guys.
I do, and when you guys firstwent out, I'm like, oh gosh,
this is going to be an uphillbattle for these guys.
Yeah, I mean, I rememberthinking, gosh, this is so brave
that they're doing this.
Speaker 2 (28:39):
And my wife's, like you know, are you sure.
And I said yes, david, I said Ithink it's time and he was very
supportive.
But you're right, I mean you're.
Speaker 1 (28:46):
It was a big jump.
Speaker 2 (28:46):
Yeah.
Speaker 1 (28:47):
To go from the biggest company out there and a
very safe bet.
Speaker 2 (28:51):
Yeah.
Speaker 1 (28:52):
You know to stick around For sure, you definitely
kind of stuck your neck outthere, but David, david is the
type of leader that makes youwant to do that.
Speaker 2 (29:03):
Yeah.
Speaker 1 (29:04):
Well, she's been there since the very beginning.
I mean pretty much everybody atthat table has been there for I
would say gosh, at least 15years of the five people in my
leadership staff that was there.
Speaker 2 (29:17):
They stay and they follow and they stay people that
they trust and are good leadersand different over here.
Speaker 1 (29:22):
Well, I think they realize that they believe in the
philosophy of the practice andyou know, we try to treat our
staff and our patients as ifthey're family, and so I think
that resonates.
I think it resonates and Ithink that I think it feels like
the similar vibe that thatAvalos has.
You guys are like a family.
(29:42):
I mean really, I feel like he'slike my, my great uncle or
something.
I mean I just love him.
He and his wife are like afamily.
I mean, Rui, I feel like he'slike my great uncle or something
.
I just love him.
He and his wife are the cutestthing, and when I was out in
Newport by myself, they totallytook me under their wing, took
me to this awesome restaurant.
We had so much fun.
So it is like a family and it'sgreat products.
So what can we do?
But keep doing, keep it going.
Speaker 2 (30:04):
But the culture is near and dear our hearts and you
are one that knows what it'slike to.
You know have I mean.
You're not a small businessanymore, it's big, big practice.
Speaker 1 (30:11):
But you don't want the client or the patient to
walk in and feel like it's a bigpractice.
You want them to walk in andfeel like, oh gosh, I'm coming
home, you know these are myfriends.
Or, gosh, I see Nellie for mylaser this week, or I'm excited
to come see Becky to get my youknow my Jibo this week, or
whatever.
So the, the culture matters.
I agree it does, so we'll keepit going.
We'll keep it going.
Speaker 2 (30:32):
Is there anything you think you could think of that
you need from us in the in theshort term?
Speaker 1 (30:36):
No, I mean, I just keep educating.
You know.
I think that's another thingthat I love about your company
is, you know, you make sure thatwhen a product comes out,
you're not just going to launchit to every human on the earth
that has picked up a syringe.
You're going to start with thepeople that actually have a lot
of experience and know how touse the product and where it's
(30:57):
best going to be used, and thenthat trickles down.
Then we get to educate thenewer injectors or the younger
injectors, which I love.
I have a passion for training.
Speaker 2 (31:06):
you know, training and teaching I'm glad you're
going to be a part of theAcademy, so cannot wait,
literally.
When we built Eveless Academy,it was important to us to have a
smaller group of 40 or 50 thattruly are not only influential
but are willing to train out ofthe kindness of their heart.
And you're on board with uswith the way that you know about
(31:27):
it.
But the urology of this productwas everything when we did not
want to make sure both trainingthe sales force and making sure
the customers knew before theyeven started to eject, and how
special and different that thecold X technology is.
So I'm glad you're that it'snot just nerding out to me, it's
something that was very I waspart of the pre-launch team is
how do we ensure not just theSalesforce driving home what we
(31:49):
can on label, but how do weensure people stop to look at
the data and understand not justthe reality but look at the
data, which is good.
And you know, go back to Jevoand we came out of the gates.
Our data was very, very strong.
Still is, still is, still is.
So people are.
They circle back to this day onit and that's that's also
(32:10):
something I'm really impressedin just the six, seven years you
talk about, really in just theamount of published data that we
have on Jibo, yeah, and nowwhat we're going to have moving
forward?
Speaker 1 (32:22):
Well, it does nothing , but just reinforce what we,
what we know.
Speaker 2 (32:24):
Yeah.
Speaker 1 (32:25):
But, but it gives that, it gives your brand that,
that reputability.
I guess that a word,reputability, um, that that we
all want.
You know, cause if I'm going to, you know the patient comes
into me.
Why are you choosing thisproduct?
I need to be able to tell themthat, um, and that's the beauty
of what you've brought to themarket is there is a difference
(32:46):
and it's an easily articulateddifference.
Yeah, and the price point'sgreat.
So you know it's a win-win-win.
Speaker 2 (32:53):
That's why I ask you about value, because you know,
of course, price matters, but ifprice is the only thing that we
haven't presented value, no, inany other way.
Speaker 1 (33:02):
And there are cheaper .
There are cheaper toxins.
There's cheaper toxins, you can, and there are cheaper.
They're cheaper toxins.
There's cheaper toxins.
There's cheaper fillers.
But I'm, you know, I'm also nothere to be the low price leader
, you know.
I mean we live in the low priceleader world, I'm in Walmart
world, but you know that's not.
We want the highest quality,best result, not the cheapest
(33:22):
product, you know, and that'sjust the nature of the deal.
Sometimes I think you do haveto pay a little more for a
little bit higher quality, and Ijust believe that.
Speaker 2 (33:31):
That's where we're aligned, I would say, is that we
believe it was with Jabot first, and now what you're seeing
with Formant Smooth is these arepremium products and that we
believe are delivering theoutcomes that would make their
way into practice, like yours,deliver these high patient
outcomes.
So that was why it took so long, I guess, to find a line like
(33:53):
this that was suitable for David.
Speaker 1 (33:55):
It was worth the wait .
Yeah, I love it.
Speaker 2 (33:57):
I had a chance to focus on Javon, finally
convinced you to bring in moreof it and do all these great
things, but it's just anexciting place to be for us.
There's so much work to do andwe don't sleep at night because
we know the value that we bringto the practice is.
Even somebody like yourselfalways welcomes more patients
right, absolutely, but you alsowant to be on the cutting edge
(34:19):
for your patients on what's new.
Speaker 1 (34:20):
That's always the goal at Premier.
You I'm an early adopter, to afault, you know.
But um with this, with theseproducts they're, they're just
different and so really excitedto have them and really
appreciate you being here andyou know, two weeks has been
evelus is my favorite companytoo, because the butterfly I
mean your logo is the butterflyand butterfly is my spirit
(34:42):
animal it was well so we knewthat when we created.
That's why it was all about.
It was all about me, wasn't it,brian?
Okay, good, that's what I wasthinking.
All of this is in-house.
Thanks, david.
Speaker 2 (34:53):
Our whole creative team is Mikhail, and his team is
the branding that we have, andyou've seen how edgy it is.
Speaker 1 (35:00):
I love it because it does make it feel so new and so
fresh it does make it feel sonew and so fresh.
Good, and I do think it.
You know it markets to everyone.
I mean, everyone loves thebranding, but I will say it has
a younger, edgier vibe.
Yes, and I will say a lot ofyounger women are now coming in
and Juvo is the perfect productfor them because they need just
(35:21):
a little bit of something veryprecise just to stop those
specific areas that are causinglines and wrinkles.
They don't need much.
So it I call it, I call it babytalks, yeah, and you know you
come in and just prevent, and soyou guys have done a great job
at marketing.
Thank you that um to that groupof patients that I think were
completely left out of theconversation.
Speaker 2 (35:43):
One of the most powerful groups, I mean back in
the day.
It's incredible when you and Ifirst do each other.
I don't think people wouldstand up at a restaurant and say
I get toxin.
Oh heavens, no.
Now millennials go to socialmedia and they proudly talk
about the procedures they've had.
And they are the firstgeneration to actually influence
up, yeah, so, which is a reallypowerful thing for us and
(36:05):
they're educated, yeah.
Speaker 1 (36:06):
You know now that now do they always know the right
things, Cause sometimes theireducation is coming from TikTok
and not from a reputable sourcenecessarily.
So there is some negative tothat, but I think it's
overwhelmingly positive thatthat people aren't afraid of
doing things preventatively.
Now, you know, there's thisidea of let's prevent the aging
(36:28):
process, and I think it's all ofmedicine is going that way.
It's much more.
Let's not wait till I have aheart attack.
Let's start on, you know,lowering my cholesterol, getting
the weight loss, gettinghealthy earlier.
So I just I think the wholeworld is more preventative.
Yeah, let's get ahead of things.
And so I think that with thesenew, very natural, you know,
(36:50):
hyaluronic acid additions,injectables, injectables I
didn't even say the F word, youcan say injectables.
Speaker 2 (36:58):
It's just the F word.
Speaker 1 (36:59):
But I just feel like these are so much more natural,
and that goes along with thatwhole movement.
So thank you guys for doingeverything right.
Speaker 2 (37:06):
Keep it going.
That's our job and I'm justpleased in the feedback and you
know I just adore you as afriend and a customer, but the
fact that we are such anintegral part of your practice
where we got to know each otherand the bar is high with you.
You don't bring products injust for the sake of bringing
them in.
So, we had to earn our way in.
Speaker 1 (37:24):
I do.
You do have to prove it to me alittle bit, even though I like
to bring in be the first.
Yes, I don't like to be firstif it's a crappy product.
I don't need to do that, sothat's good.
Well, thank you for comingtoday.
Thank you for dinner last night.
We had such a great time.
Every time I come back, thistown exploding.
So it keeps growing.
It keeps getting bigger.
Perfect timing for you.
(37:45):
Yeah, maybe we need to talk toDavid about bringing that
Eveless headquarters here.
Yeah, I can't get it in thecenter of the country.
Speaker 2 (37:51):
I know you wanted him here, but you got me.
Speaker 1 (37:54):
I am thrilled to have my Brian Clemson.
Always You're my buddy.
Speaker 2 (37:58):
I'm happy to be here and again, thank you for
everything you do for us,because not only just on the
customer side, but you knowyou're, you're one of our
ambassadors and you carry a lotof weight in this space and it
really means a lot to us becauseif it's one thing that we
recognized over the six at leastsix years and this month with
uh that we launched DeVoe ispeople stay with us and people
(38:19):
really believed in us and uh, wenever forgot that.
So thank you.
Speaker 1 (38:23):
Well, you dance with the one that brought you to the
party, sometimes right, but atany rate, thank you again and
listeners, thank you guys somuch for tuning in today with
myself and Brian and thiswonderful discussion around
Evelis Chufo and Evelis.
Speaker 2 (38:38):
Yes.
Speaker 1 (38:39):
And if you are interested, you can follow us
too on Twitter.
Oh yes, let's definitely dothat.
Let's follow us on instagram atevelisse by evelisse is the way
to follow those guys.
And, of course, you know allthings skin.
Please tune in anytime and wewill have more fun discussions
(39:00):
as we get to play with thisproduct more.
And if you guys are interestedin having the most natural and
most amazing new line of fillersinjected, we're not going to
call them fillers anymore,they're just going to be
injectable hyaluronic acid.
Speaker 2 (39:17):
It takes time.
Speaker 1 (39:18):
And the beautiful thing about these is it's so
natural.
We're not even going to callthem fillers anymore.
So come on in and let's talkand see if you're a good
candidate for one of theseinjectable treatments.
And thanks to you for listeningto another episode of All
Things Skin.
Speaker 2 (39:33):
Thank you.
Speaker 1 (39:34):
So, guys, thank you so much for tuning in to an
episode of All Things Skin.
We sure appreciate you beingone of our listeners.
Not only do we thank you forlistening, but please continue
to follow us, give your reviewson any of the podcast platforms
that you're listening on, and wecan't wait to see you on
another episode of All ThingsSkin.
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