Every business sells something, but not all business owners know what their product will be before they decide they want to start a business.
In today’s episode we are covering just how you might decide on your business product.
To begin Sarah and Brian discuss Sarah’s experience with West Of The Waves and how she decided what her product would be.
Sarah then shares:
- The first thing to understand when deciding on a business product
- Determining if there is a market for a potential product
- How to recreate an already existing product for yourself
Sarah is then joined by Kim Sizer from Custom Cutting Studio. Kim and her family live in Gunnedah, NSW and Kim describes her family as a young family, living our life to its fullest, in Rural Australia. Custom Cutting Studio was started in 2020 during a time when Australia was either in drought or on fire and it was created as a way to provide incredible metal pieces to brighten peoples day.
In today’s episode Kim shares:
- How it was her husbands desire for their laser cutter that prompted their business.
- How their business products were in greater demand than they realised
- How they used their existing equipment to expand to products that they hadn’t initially considered.
Key Quotes
“I have zero skills in marketing but I can sit on facebook for a while”
“Our business built so quickly that we didn’t need (marketing)”
“I’d put a post on facebook and my husband would get the shits cause he was already too busy”
If you would like to see Custom Cutting Studio’s products you can check them out at @custom_cutting_studio on Instagram or head to their website www.customcuttingstudio.com.au
For all the latest on All Things Small Biz you can follow us at @allthingssmallbiz and become a part of the community.
You can also head to our website for tips and check out our business coaching page https://www.westofthewaves.com/pages/coax-australia-podcast
If you’re interested in some jewellery or clothing why not follow Sarah’s business @west_of_the_waves
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