Alloy Personal Training Business

In today’s episode (Part 3 of the series), Rick Mayo and Matt Helland continue their conversation on the importance of genuine care in building client loyalty and business success.

They discuss how Alloy’s focus on small, personalized touches, such as surprising clients with thoughtful gifts and sending post-workout texts, creates a strong emotional bond. These small actions are key to retention and long-term success.

Rick and Matt e...

In today’s episode (Part 2 of the series), Rick Mayo and Matt Helland dive into the importance of building genuine relationships with clients.

They discuss the role of accountability sessions in driving retention and creating long-lasting client relationships.

The future of Alloy won’t be built on the latest fitness trends or shiny new marketing tactics, but on care—specifically, caring enough to make personalized, consistent touches...

In part 1 of this 5-part series, Rick presents the concepts from his keynote presentation from the 2025 Alloy Conference.

Through compelling stories, Rick and Matt explain how Alloy differentiates itself from competitors by showing genuine care for every client, leading to long-term loyalty and success.

Rick shares how caring for clients beyond the sale through accountability and follow-up makes a big difference.

From uncomfortable sa...

In this episode, Rick sits down with executive coach and Alloy franchisee, Rami Odeh, to discuss 5 essential supplements that you should be taking.

These supplements are essential for improving physical performance, brain health, and overall well-being.

They also explore common myths surrounding supplements and why consistency is more important than occasional use for achieving long-term results.

This episode is perfect for anyone loo...

In this episode, Rick speaks with Lee Hodges of Torque Fitness. Torque was the Alloy vendor of the year last year and continues to be the sole provider of equipment for the Alloy franchise.

They discuss the powerful blend of aesthetics, functionality, and foresight that makes Torque the go-to provider for Alloy Personal Training.

Lee shares how his nearly 30 years in the fitness industry and his passion for strength training led him ...

In this episode, Rick Mayo welcomes back Jared Breen, VP of Real Estate and Studio Development, to discuss Jared's recent experience at a FranChoice conference. Although Jared’s role is heavily operational, he was sent to pitch Alloy to franchise consultants--a job typically reserved for sales leaders.

Jared not only held his own but stood out by presenting without notes, showcasing his deep understanding of the Alloy brand and proc...

In this episode, Rick and Matt break down the day-to-day responsibilities of the Director of Training - aka the gym’s General Manager. Drawing from years of high-volume experience, they outline exactly how to structure a productive day, balance responsibilities, and build a strong culture within your studio.

Matt walks us through the Director’s three big levers: acquire new members, retain existing ones, and lead the team. You’ll le...

In this episode, Rick sits down with Alloy multiunit franchisee Scott Weaver to discuss his entrepreneurial journey and why he is finding Alloy to be much more fulfilling.

Scott is a former concrete business owner turned Alloy franchisee. He shares his journey from starting a construction business, developing streamlined SOPs, and eventually selling it to pursue a more fulfilling career in fitness franchising.

He discusses the value ...

In this episode, Rick Mayo is joined by Chamberlynn to discuss the launch of Alloy’s game-changing Learning Management System (LMS). Built entirely in-house, this LMS sets a new standard in fitness franchising by delivering a blend of tactile, visual, and interactive content to ensure new hires understand not just what Alloy does, but why it matters.

Chamberlynn, who led the initiative, unpacks the year-long process of curriculum de...

In this episode, Rick Mayo chats with Jay Croft, a fitness marketing expert and author of Selling Longevity Over 50, about how fitness businesses can cater to the growing over-50 demographic.

Jay shares the insights that helped him craft a guide for gym owners looking to serve this age group, showing them how to market effectively and, more importantly, how to connect with people who are often overlooked in the fitness space.

Jay bre...

In this episode, Rick speaks with Alloy franchise business coach Kelly Johnston about her role with Alloy franchisees.

With a career spanning over 30 years in both education and fitness, Kelly brings a rare mix of coaching, leadership, and business acumen to the table.

Rick and Kelly dive into what makes Alloy’s franchise support system unique, from structured director calls to personalized coaching and operational audits. Kelly shar...

In this episode, Rick and Suzanne speak on the many ways you can finance your franchise locations.

From bootstrapping with cash to leveraging your 401(k) or even tapping into home equity, this episode explores every legitimate funding avenue.

Suzanne brings extensive real-world knowledge about franchisee behaviors and finance strategies. Her guidance is grounded in working with hundreds of aspiring owners through the complex franchis...

Rick Mayo and Matt Helland break down how to confidently increase your membership rates without losing your sanity or your client base.

With decades of experience in the fitness business, Rick and Matt discuss Alloy’s tested strategy for rolling out rate hikes in a way that boosts both your margins and your team’s confidence.

They start with raising rates for new members to build proof, then walk through how to approach existing clie...

In this powerful episode, Rick Mayo welcomes Courtney Clark, a keynote speaker, author, and resilience researcher with an extraordinary backstory.

From aspiring actress to nonprofit founder to four-time cancer survivor, Courtney has a deep understanding of what it means to pivot when life demands it.

Courtney discusses her concept of resilience, not as positivity, but as adaptability. She argues that many people are stuck in rigid me...

In this episode, Rick speaks with multi-unit Alloy franchisee, Mike Arce, about his new book "The Standard is You."

Mike talks about his new book and how it’s designed to unlock the potential in employees by teaching them to manage up.

He explains the concept of self-leadership and how employees can take ownership of their growth. It’s a fresh way of thinking that turns the traditional "just do your job" mentality on its head.

Busines...

In this episode, Rick speaks with Joy Sandoz, a multi-location Alloy franchisee known for her excellent community-building practices.

With a background that spans graphic production to personal training and business ownership, Joy shares some tips on how to create a gym where members feel like family.

She shares how the simple things – from knowing everyone's names to hosting fun events – make a huge difference in member retention.

Ri...

In this episode, Rick discusses Alloys’ rapid growth and the changing landscape of the fitness industry.

Rick reveals how Alloy has been able to scale its fitness franchise model, now with over 300 locations sold and 100 open, all while catering to an underserved age group: 45-65-year-olds.

He also highlights how the wellness space is becoming increasingly complex with trends like cold plunges and extreme diets, and how the focus sho...

In this episode, Rick Mayo and Matt Helland discuss the science and psychology behind the Alloy method of training frequency.

With over three decades of experience, Rick and Matt explain why 2-3 days a week is ideal for the majority of Alloy clients, especially those 40 and older.

They break down the physiological and psychological benefits of less frequent, high-quality training, including better strength gains, improved insulin sen...

In this episode, Rick Mayo shares how his business has managed to create a thriving, close-knit community while scaling up to hundreds of locations. Rick was interviewed on the Dynamic Disruption Podcast, where he dives into Alloy’s approach to building relationships, simplifying operations, and putting human connections at the heart of fitness.

Starting in 1992, Rick explains how his Alloy stands out by focusing on personal, one-on...