Welcome back to "Altar of the Demo Gods"! In this episode, Keith Wilson and John Morton dive into the world of Customer Verifiable Outcomes (CVOs). Understanding CVOs and effectively leveraging them can transform your sales approach. Join Keith and John as they discuss the importance of aligning CVOs with value propositions and how to measure success in your sales process.
In This Episode, You’ll Learn:
- The definition and significance of Customer Verifiable Outcomes (CVOs).
- How to differentiate between CVOs and value propositions.
- Techniques for discovering and defining CVOs with your prospects.
- The importance of aligning value propositions with CVOs throughout the sales process.
- Tips for measuring and articulating the value of CVOs to close deals.
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