From Hustle to Health: Shaping a Positive Sales Culture

In this episode of Altar of the Demo Gods, Keith Wilson and John Morton dive into the world of sales engineering culture and how it impacts team performance, retention, and overall success. Drawing from their personal experiences across various industries—from the military to startups—the duo explores the importance of positive work culture and its far-reaching effects on sales teams.

They discuss key elements such as mental health support, the role of HR (or Chief People Officers), and how values set at the top can shape the entire organization. Keith and John also touch on hustle culture, burnout, and the shift from traditional HR departments to people-focused leadership.

With plenty of lighthearted banter about childhood TV shows and generational identity (they proudly proclaim themselves members of the DuckTales Generation), this episode blends humor with insight into what it takes to build a culture where employees thrive.

Key Topics Discussed:

• How a strong organizational culture affects turnover, productivity, and brand perception.
• The balance between hustle culture and burnout prevention.
• The role of leadership in setting cultural values and maintaining a healthy work environment.
• How cultural missteps at major events like Black Hat can damage a company’s reputation.
• Encouraging dissent and feedback to foster a culture of continuous improvement.
• Personal accountability in shaping and maintaining company culture.