From Navy to Tech Sales: Larci Robertson's Journey

Welcome back to "Altar of the Demo Gods"! This week, Keith Wilson and John Morton are joined by a special guest, Larci Robertson. Larci shares her unique journey from a 10-year Navy career to becoming a successful technical sales engineer. Tune in to hear her insights on transitioning from military to corporate America, the importance of relating to customers, and how her intelligence background has shaped her sales approach.

In This Episode, You’ll Learn:

• Larci's transition from the Navy to technical sales.
• The significance of understanding and relating to customers in sales.
• How experience in intelligence can enhance a career in tech sales.
• The value of empathy and effective communication in customer interactions.
• Strategies for educating customers about problems they might not be aware of.

Key Takeaways:

• Empathy and customer relations are crucial in sales.
• Technical background and intelligence experience can be powerful assets in sales engineering.
• Effective communication and education are essential for successful sales engagements.

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