AT31. Data and Customization in 2021 with Jennifer Heisey

NOTE: This episode was produced before the University of Cincinnati appeared in the 2021 Peach Bowl.

On this episode,  I visit with Jennifer Heisey, Chief Alumni Relations Officer for the University of Cincinnati and we discuss data and customization for richer alumni engagement.  

Trendlines include:

• learnings from 2020;
• optimism for 2021; and
• her plan to leverage data to customize alumni engagement.

Jennifer Heisey is the executive director of UCAA and vice president of alumni relations for the University of Cincinnati Foundation.

Before Cincinnati, Heisey served as associate vice president for alumni relations and annual giving as well as the executive director of the alumni association at the University of Louisville. Prior to that, she led alumni affairs efforts for SUNY College at Buffalo. She has more than 21 years of experience serving higher education institutions where she developed exemplary leadership, advancement, and relationship building skills.