Always Off Brand
Where Ecommerce insights meet unfiltered truth. Brace yourself for a show that's as unpredictable as it is invaluable. Forget safe and comfortable. We're all about raw, real-life experiences from pros who've been battling in the trenches for decades. It's not just informative; it's crazy good!
Episodes
Oh boy, this gues is a superstar! The CEO/Founder of MikMak, Co-Host of Brave Commerce and regular contributor for Bloomberg, Rachel joins the show to talk about AI, Social and Live Commerce along with where ecommerce should sit in organizations. She plays, "What's That Keyword?” and much more. Always Off Brand is always a Laugh & Learn!
FEEDSPOT TOP 10 Retail Podcast! https://podcast.f...
Special treat this week. We do a cross over with our sister show on the Quickfire Podcast Network, “Brain Driven Brands” with Sarah Levinger and Nate Lagos. This is one their most popular episodes, the $100M Marketing Sweepstakes. They use AI to get them through a live game to see who becomes the best marketer! It is amazing! Always Off Brand is always a Laugh & Learn!
If you think AI is the biggest change to marketplaces, you are wrong! Kinda kidding, but live sports, especially the NFL is going to drive huge changes in why and how we buy from our beloved marketplaces. Scotty O goes through his presentation he gave at eTail in Palm Springs telling you why and how! Debut of the ACS Vortex model. This is what is happening and why Amazon is in such a big lead. Attention, Captive & Sale...
Really quick Amazon tips to bring to the top of mind. Scotty O goes through 2 big things he loves on Amazon and is telling everyone to do! Price Discount and Creator Connections. Always Off Brand is always a Laugh & Learn!
FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email
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Wow, we finally got to hang out with an Amazon superstar, brand owner, agency owner and big time LinkedIn and Twitter celebrity, John Derkits! We talked about tariffs, advertising predictions and what is going to happen with Prime Day. 4 days of discounts! Always Off Brand is always a Laugh & Learn!
Guest: Jon Derkits
LinkedIn: https://www.linkedin.com/in/jon-derkits/
It's been a minute since the great conference in New Orleans, Salsify’s Digital Shelf Summit, but this is one of the most interesting conversations with Gwen Ange with WD40. What does WD stand for? What is the history? This is many other super cool data scientist stuff. Always Off Brand is always a Laugh & Learn!
Guest: Gwen Ange
LinkedIn: https://www.linkedin.com/in/gwendolynange/
What a pleasure to have Senior Art Director for OLLY on the show, Juliana Arthuso. A breath of fresh air as we talk about all things ecommerce creative! Juliana joins Scott and Summer in a great conversation with tons of Juicy Nuggets! Always Off Brand is always a Laugh & Learn!
Guest: Juliana Arthuso
LinkedIn: https://www.linkedin.com/in/arthusojuliana/
Once again, Scotty O brings his own flair of a breakdown of the Amazon earnings call. If you want to hear what it all means for sellers and vendors, take a listen/watch. Always Off Brand is always a Laugh & Learn!
FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email
QUICKFIRE Info:
Website: htt...
Live from Salsify’s Digital Shelf Summit in New Orleans,a great and always fun conversation with Chris Perry from FirstMovr on his session at DSS on TIL DEATH DO US CART! We go all over the digital landscape and land on talking Retail Media Networks and how Kroger has a great opportunity. Always Off Brand is always a Laugh & Learn!
Guest: Chris Perry
LinkedIn: https://www.linkedin.com/in/ch...
Live from Salsify’s Digital Shelf Summit in New Orleans,a quick but fun chit chat with the women who organized the entire conference, Lauren Livak Gilbert from the Digital Shelf Institute, Ash McMullen and her former VP of Finance at Advantice Health Jay Stone on how ecommerce and finance can be friends! Always Off Brand is always a Laugh & Learn!
Guest:Lauren Livak Gilbert
LinkedIn: http...
Live from Salsify’s Digital Shelf Summit in New Orleans, a great conversation with founder and CEO of Stratably, the independent research and analyst companies for many of the largest CPG’s in the industry. After his keynote at the conference, Russ sat down with Scott for a great conversation about the digital commerce economy and how ecommerce is still winning. Always Off Brand is always a Laugh & Learn!
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John Aspinall with PickFu joins Scott, Summer and Hayley for a fun jam packed episode focused on your Amazon product detail page. They talk high level and get down to the nitty gritty of great converting listings! Always Off Brand is always a Laugh & Learn!
Guest:John Aspinall
LinkedIn: https://www.linkedin.com/in/jaspinall/
FEEDSPOT TOP 10 Retail Podcast! h...
Live shows from New Orleans at the Digital Shelf Summit conference. Ash McMullen sits down with Scotty O with Sreenath Reddy CEO of Intentwise! From Amazon Marketing Cloud to the holy grail of "Incrementality". We have some fun and learn all about how Inentwise works and why it is a must have for many Amazon Vendors & Sellers. So much fun and great topics all around the Digital Shelf.
Guest:Sreenath Red...
Live shows from New Orleans at the Digital Shelf Summit conference. Wow, we started off with all the stars and then Jeff Cohen with Amazon joins the conversation! A spectacular episode all in the same room, sitting around the table! So much fun and great topics all around the Digital Shelf
Guest: Betsy Jeff Cohen
LinkedIn:https://www.linkedin.com/in/jeffreycohen/
Guest:Chris P...
Live shows from New Orleans at the Digital Shelf Summit conference. Meghan Corroon CEO of Clerdata and Brian Hennessy CEO of Talkoot sit down with Scotty O to talk ad measurement and story telling powered by AI. Super interesting conversation as both stories, copy and how we measure paid and organic sales are all that matters!
Guest: Betsy Meghan Corroon
LinkedIn:https://www.linkedin.com/in...
We bring back an underserved part of the Amazon space, Vendor Central! We have Betsy Mello with Midnight Group on to talk through selling large and heavy products to Amazon 1P along with Direct Import and Forecasting! Fun to talk about 1P selling on Amazon for a change. Always Off Brand is Ecommerce Simplified, Learn & Laugh!
Guest: Betsy Mello
LinkedIn:https://www.linkedin.com/in/betsymell...
Chief Education Officer of FIRSTMOVR Chris Perry is back! He has songs, he has unbelievable information on Digital EndCaps, how is AI and RUFUS affecting your Product Detail Pages and much more. Chris works with the largest CPG companies in the US and shares how they are thinking about the PDP race! Tons of Juicy Nuggets! Always Off Brand is Ecommerce Simplified, Learn & Laugh!
Guest: Chris Perry
LIVE from eTail in Palm Springs, Summer and Scott get a chance to chat all things selling Apparel on Amazon by Vendor Central! Senior Director of Marketplaces, Gabriella Neske and VP of Ecommerce, John-Mark Speal with Mamiye Brothers stop by and boy do they drop some serious Pro Tips! We talk negotiations, pricing and all the fun talk trying to make money on Amazon via Vendor Central. Tons of Juicy Nuggets! Always Off...
If you are a small brand, owner operator or even bigger you have to listen to this episode! Not to mention, any agency out there, this one is for you! Co-Founder and CEO of SLATE FLOSSER Brynn Snyder joins Summer, Scott and Hayley to drop some unbelievable Juicy Nuggets! Always Off Brand is Ecommerce Simplified, Learn & Laugh!
Guest: Brynn Snyder
LinkedIn: https://www.linkedin.com/in/brynn-...
Live from eTail in Palm Springs, CMO of Attentive Keri McGhee hangs out with us and brings a friend of the program Jennifer Peters from OLLY! How cool is it to have some serious high level Juicy Nuggets in this fun episode. Always Off Brand is Ecommerce Simplified, Learn & Laugh!
Guest: Keri McGhee
LinkedIn:https://www.linkedin.com/in/keri-mcghee/
Company: https://www.attenti...
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