Podcasting is an incredibly powerful tool for financial services professionals. It has the ability to drown out the noise and make people focus on what you’re saying.
In this episode, Duncan MacPherson is interviewed by Matt Halloran of ProudMouth about the merits of podcasting and why financial service professionals should consider adding it to their marketing and branding efforts. Duncan explains why he chose to start a podcast.
Duncan discusses:
- Why he chose to bring podcasting to his followers, clients, etc.
- How podcasting allows you to move people from suspects to prospects (or skeptics to fans)
- Why intellectual property is so important for a fee for service professional
- How his clients have used organic growth to improve their practice
- And more
Connect With Duncan MacPherson:
- https://www.paretosystems.com/
- 1.866.593.8020
- Duncan on LinkedIn
Connect With Matt Halloran:
About Our Guest:
Matt got started in the financial services industry 20 years ago as a certified life and business coach. As he became immersed in his client’s biggest needs, he built his knowledge and expertise as a financial branding and social media expert. More recently, Matt has added podcasting to that list.
Matt respects how tough it is to be great and effective at marketing while running a practice, living a life, and loving a family. He teaches advisors how to be themselves, let their passions shine through and create strong brands that resonate with ideal prospects and centers of influence.
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