Norm Farrar returns to reveal how sellers win in 2025: AI + AEO, authority building, influencer do’s/don’ts, email that prints money, and why events & cigars power real networking.
Join us for an engaging discussion as we welcome back Norm Farrar, the first-ever repeat guest on the AM/PM podcast under Kevin King. Norm shares his fascinating journey into the world of influencer marketing, shedding light on the hard work and strategic workflows that come with it. He opens up about the challenges he faced in tracking commissions and the newfound respect he gained for content creators. We also explore how Norm's innovative use of technology, like Zapier, helped streamline the process of creating engaging content, from scripting to filming, providing valuable insights for aspiring influencers and marketers alike.
As the conversation unfolds, we dive into the cultural significance of cigar smoking as a communal activity. Norm shares personal experiences from cigar lounges, highlighting how they serve as unique environments for stress relief, networking, and building friendships across diverse backgrounds. We reflect on numerous occasions where cigars have facilitated connections at various events, including Amazon gatherings, fostering an inclusive "brotherhood" or "sisterhood" for all participants. Upcoming events, such as the one planned in Tampa, are mentioned as further opportunities to strengthen these connections.
Additionally, the episode explores the evolving landscape of e-commerce and retail, emphasizing the importance of being an early adopter and maintaining a strong omni-channel presence. We discuss the opportunities beyond Amazon, including platforms like Walmart and TikTok shops, and the critical role of brand perception and packaging when transitioning to retail. Listen in as we highlight the enduring power of email marketing, debunking myths about its obsolescence and showcasing the strategic use of AI to enhance targeting and personalization. Whether you're an aspiring influencer, an e-commerce professional, or simply curious about the future of marketing, this episode is packed with valuable insights and practical advice.
In episode 469 of the AM/PM Podcast, Kevin and Norm discuss:
- 00:00 - Influencer Marketing and AI Workflow
- 08:35 - Product Promotion Success Story
- 12:16 - The Bonding Power of Cigars
- 16:46 - Amazon Networking Events and Bondings
- 21:10 - Networking Events and Industry Education
- 24:17 - Networking and Education in Amazon
- 30:19 - Utilizing Customer Questions for Marketing
- 32:22 - The Future of E-Commerce and Retail
- 40:35 - Maximizing Email Marketing Impact
- 41:42 - The Power of Email Newsletters
- 48:03 - Email Marketing and AI Optimization
- 50:46 - Generational Shift in Consumer Preferences
- 53:43 - Marketing Misfits Podcast
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