Learn how today’s guest went from eBay to AI-driven marketing. Discover his secrets to LinkedIn growth, UGC blitz campaigns, trade show ROI, and mastering AEO optimization.
Rob Stanley, a trailblazer in the e-commerce realm since the late '90s, shares his unique journey from selling parts for Palm Pilots on eBay to pioneering iPhone repair sales via YouTube. With nearly three decades of experience, Rob uncovers the secrets behind maximizing LinkedIn presence and the power of user-generated content strategies. He also recounts his remarkable transformation from being the "money man" to collaborating with companies challenging giants like Shopify. His stories are not just about past achievements but offer a roadmap for today's e-commerce professionals looking to make a mark in a dynamic industry.
Our conversation takes an exciting turn as we explore the captivating world of trade shows and the art of standing out. Rob shares vivid anecdotes on how to create unforgettable trade show experiences, emphasizing the need for creative hooks and interactive booth presentations to capture attendees' attention. Further, we dive into the art of crafting compelling LinkedIn posts that spur engagement, complete with insights on using varied content types and scheduling tools to maintain a vibrant online presence. With Rob's clever strategies, listeners will find themselves equipped with the tools to transform their LinkedIn and trade show tactics into genuine business growth.
In the final segment, Rob and Kevin explore the future of e-commerce, with a spotlight on AI optimization tools and emerging trends. We discuss the innovative potential of Super User-Generated Content and the evolution of e-commerce platforms, such as Miva. Rob offers compelling insights into how AI tools are reshaping search engine strategies, ensuring that brands stay visible in an increasingly digital world. From driverless technology to the evolution of sales dynamics, Rob's expert perspective provides a glimpse into the future, urging listeners to stay ahead of the curve in this ever-evolving landscape.
In episode 471 of the AM/PM Podcast, Kevin and Rob discuss:
- 00:00 - E-Commerce Journey With The "Money Man" Rob Stanley
- 07:51 - Discussion on Trade Shows and Feedback
- 08:46 - Maximizing Trade Show ROI
- 14:00 - Standing Out at Trade Shows
- 18:23 - Maximizing LinkedIn for E-Commerce Success
- 20:01 - Maximizing LinkedIn Engagement Strategies
- 24:41 - Promoting Brands and Products on LinkedIn
- 31:06 - Strategic Super UGC Marketing Blitz
- 38:11 - E-Commerce Industry Trends and Insights
- 44:33 - AI Optimization Tools for E-Commerce
- 48:47 - Chat GPT and AEO Rise
- 53:40 - Evolution of E-Commerce and AI
- 55:10 - Social Media Reach Out Tips
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