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May 15, 2024 39 mins
What's a Big Idea Book? Listen and learn as Fernando Labastida, author of "The Startup Book: How to Write a Book That Designs a New Market Category & Positions You as The Leader," discusses the seven essential steps to designing a new category and writing a book that establishes you as a thought leader in your field. From leveraging AI to accelerate your book-writing process to using your book as a catalyst for public speaking, cold outreach, and building a media presence through your newsletter and social media, Fernando will share the strategies and insights he has gathered from extensive research and interviews with influential authors and category designers. Discover how a Startup Book can be more than just a book, but a powerful tool to grow your business and revolutionize your industry. What's Melvin reading? The Startup Book: How to Write a Book That Designs a New Market Category & Positions You as The Leader by Fernando Labastida Nugget - You can't outgive Fernando, the resources more than repay the price of entry. Last Thoughts - "Radical generosity has so many benefits: 1. It can cure depression. 2. It can put a smile on people’s faces, which can put a smile on your face. 3. It can soften your heart. 4. It can bring us all together. 5. And it can motivate you to be a better business person so you can give more." Learn more about your ad choices. Visit megaphone.fm/adchoices
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