Amazon Legends Podcast

Amazon Legends Podcast

Welcome to Amazon Legends! This podcast will bring real life stories from Amazon sellers. You will hear from CEOs of large companies and entrepreneurs, who became power sellers. Experts specializing in helping sellers AND both former and current Amazon employees will give us an insight from behind the scenes.We will share knowledge you can take and apply to your Amazon operation right after the podcast. Whether you are just planning to sell on Amazon, or you are already a current seller, this podcast will deliver value you can monetize. You will learn the required skills and mindset how to deal with different challenges from our guests. We will share information, give you ideas on how to maximize your potential, and scale your operation by avoiding the learning curve. Whether you are the CEO of a large company, or an entrepreneur, who wants to build an empire, the path to success on Amazon is the same. It is ok, advantageous and preferable to seek advice from those who are already doing what you want to do and the kind of sales you dream to generate. No matter any setbacks you may have experienced, or how overwhelmed you feel to get going, Amazon Legends will give you the roadmap to follow for success.

Episodes

June 23, 2022 58 min

Successfully navigating Amazon as a new seller can seem impossible, but today’s guest has the strategy for new product launches that can help! Ashley Kinkead is the Founder and CEO of Private Label Mastery, the host of the Private Label Mastery Podcast, and the author of Million Dollar e-Com Secrets. Ashley outlines the Three by Two Method of testing products, what a great opportunity looks like for Amazon Sellers new and old, and ...

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Creating a new product to sell on Amazon can be as simple as solving a solution to a problem that you have that doesn’t already have a solution. Sean Halpin, the founder of Halpin Solutions, has created many products such as PowerSk8r, DiscTreever, and Putt Anywhere, which have found success on Amazon. Sean discusses his process for creating new products, what you need to know to get on the first page of Amazon, and how best to adv...

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Launching a new product on Amazon is a big, complicated process, but you don’t have to go in blind! Michelle Ross, a former teacher turned an entrepreneur, is the Co-Founder & COO of Cosmo Technologies. Michelle shares her experience of successfully launching a brand on Amazon and overcoming the challenges that new sellers face. You’ll hear about understanding what your customer really wants, how most effectively use your listi...

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You’re probably great at selling your products, but you’re probably not so good at selling your business. That’s where Greg Elfrink, the Director of Marketing at Empire Flippers, comes in to share his expertise from his experience as a broker working to help sellers get the most from selling their business. Take a peek behind the curtain into the tricks buyers try to use to fool sellers, how to properly evaluate your business, and ...

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For brands starting out on Amazon, it can be a rocketship ride and you need to have the inventory processes in place to keep up with your growth. Justin Goodwin, The Revenue Accelerator, has built out the systems for many Amazon brands and helped them find success. You’ll hear about what planning tools may work best for your company depending on size, how much safety stock you need to have, and what goes into a startup finding succ...

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Most Amazon Sellers would rather do anything other than do their own bookkeeping, but they desperately need accurate numbers to make business decisions. Keeping clean records is crucial to e-commerce companies’ long-term success because of the implications it has for scaling and selling the company. Nathan Hirsch went through the same experience as an Amazon Seller and he’s warning everyone from making the same mistakes he made. Yo...

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Creating products that disrupt the way people think and act can seem is not something that can be done easily and just overnight. Adrian Chernoff is giving you his incredible methodology for creating new products way ahead of the competition. Adrian has 91 patents so far and won Coolest Invention of the Year from Time Magazine. Strap in for a creativity-charged conversation where you’ll learn about thinking without constraints, hid...

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Discover the secrets for taking your Amazon business to the top of the charts and the first page of results! Sabir Semerkant has found success on Amazon from every starting point imaginable and is passing along what he has learned along the way. You’ll need a pen and paper as you learn about promoting your brand on Amazon the right way, how to rank higher when launching a new product on Amazon, and what you can do when it’s time to...

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Start using product bundles to propel your average order value sky-high while also increasing your margins! Zalman Teldon is an Amazon expert and is letting everyone in on the nuances of product bundles and the early mistakes to avoid when creating bundles. You’ll learn about how to protect your buy box, maintain the value of your brand, and provide the right content to drive conversions.


Takeaways: 

  • Bundling products can help you su...
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    What do you do when your company has a 400% increase in orders after surviving a down year? Cathleen Woodall faced the same challenge and came out on top! Cathleen is now sharing lessons to help Amazon sellers avoid many of the pitfalls she has come across in her own entrepreneurial journey. You’ll learn about how to set up deals with distributors for long-term success, the importance of controlling your brand, and how to maintain ...

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    The logistics behind Amazon sellers has been turned upside down over the past few years, but there are ways to keep your supply chain moving consistently. Thankfully Kiah Hagen is here to share some of those ways which have helped her find success despite the challenges. You’ll hear about the benefits of using agents to handle factories and shipping, how to prepare for peak selling seasons, and why you need to be using Amazon’s bra...

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    The Amazon Launchpad Program presents an amazing opportunity to entrepreneurs starting new brands and yet not many people have heard of it. David Clark knows how awesome this program can be and is passing his knowledge on to you. You’ll learn about the side benefits of crowdfunding, the pros and cons of going into big-box retailers, and what the Amazon Launchpad Program can do for you.


    Takeaways: 

  • Using a Kickstarter or Indiegogo cam...
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    Find the key to achieving success with your brand while selling on Amazon. Join Jeanine Fye in a discussion of how different parts of your Amazon operation impact your overall sales outcomes and which factors are the most important for you to watch out for. You’ll learn about the best practices for using FBA warehousing, how to understand the data you get from Amazon, and some great tips to increase your Amazon conversion rate!


    Take...

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    Map out your path to success being a seller on Amazon by building out your infrastructure from day one. Robert Gomez, a veteran Amazon seller, is passing along his knowledge from his experiences running two successful brands on Amazon. You’ll learn about when to start setting your company up for scaling, when the right time to use paid ad campaigns is, and which metrics are the most important to focus on during peak selling times.

     

    ...

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    There are new tools coming from Amazon all the time and some of them go right over the heads of many sellers. Michael Yanez is providing amazing tips for using the new tools like Amazon Attribution and the Brand Referral Program so you can maximize the benefits your brands can get from them. You’ll learn how to increase your traffic while increasing your ROAS, how to navigate the changes to FBA warehouse limits, and how to get star...

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    No matter what your level of experience selling on Amazon is, you need to get ready to learn from this episode. Barbra Bannon has launched, ran, and sold multiple companies as an Amazon seller. Barbra is giving out critical advice to Amazon sellers of all sizes about what model to follow when creating your brand, how to increase your external traffic, and which KPIs to focus on.

     

    Takeaways: 


  • The proven model for building a successful...
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    Starting to sell on Amazon can be very hard, especially if you’re selling “dangerous goods” or running three companies at the same time. Dave Terry has done both, finding great success, and now Dave’s letting you know how to do it yourself. You’ll learn about how to approach the launch of your product, the best practices for FBA, and how to get organic sales while decreasing your ad spend.


    Takeaways:


  • For products that are considered ...
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    Starting up a business on Amazon is completely different from the traditional idea of creating a startup and the process can be very complex. Zach Cohen breaks down this process based on his own extensive experience with startups and selling on Amazon. Make sure you have the right mindset to start, the key clearly defined roles, and processes in place before you get started. You’ll learn about some of the intricacies of FBA and FBM...

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    There are so many factors that go into becoming a successful entrepreneur and it’s hard to prioritize and keep track of them. This episode’s guest, Jason Langston, has been walking that entrepreneurial journey for a long time and is handing out tips on which of those things you should really pay attention to and invest your time into. You’ll learn about reinvigorating a business to find new growth opportunities, how your attitude i...

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    Amazon is a wild landscape of amazing possibilities and great consequences for those who are not aware of what is going on. Michael Anderegg has seen just about everything that Amazon has to throw at him and now he’s passing along those tips in this episode. You’ll learn about the ups and downs of offering product bundles, how to approach analyzing the massive amounts of data to get valuable insights, and when to start planning for...

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