The guest on today’s episode is Brent Zahradnik. He is the founder of AMZ Pathfinder, an Amazon advertising management agency. He started the company in the summer of 2015 and it has since worked with hundreds of brands selling in the North American and European Amazon marketplaces. In today’s episode, he discusses building your customer avatar and drive conversions.
Takeaways:
- Optimization is like art and science; the art part is understanding and empathizing with people. And then the science part is the keywords and structured data and flat files.
- The two sides of the same coin in controlling customer journeys appeal to the right people and exclude the wrong ones.
- Amazon sellers should consider the overlap between their products and competitors' products and what customers might want.
- Utilizing the Q&A section can provide valuable information about product features and what customers care about.
- Understanding the needs and desires of the audience makes it easier to write a listing or come up with photos that address their concerns.
- Amazon's guidelines and practices are backed by data, such as requiring white backgrounds for product images and pushing bullets down on mobile based on what converts better.
Quote of the Show:We are quite interested in what the customer avatar is. This means we are looking to learn who the customers are, what their pain points are, and why they would be interested in our product, line of products, or our catalog. We want to understand that first.
Links:
- Website - https://www.amzpathfinder.com/
- Linkedin - https://www.linkedin.com/company/amz-pathfinder/
- Facebook - https://www.facebook.com/amzpathfinder
- Twitter - https://twitter.com/amzpathfinder
- Instagram - https://www.instagram.com/amzpathfinder/
- Youtube - https://www.youtube.com/c/amzpathfinder
SPECIAL OFFER:
Free in-depth listing audit for Amazon Legends Audience.
Ways to tune in:
Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
The Male Room with Dr. Jesse Mills
As Director of The Men’s Clinic at UCLA, Dr. Jesse Mills has spent his career helping men understand their bodies, their hormones, and their health. Now he’s bringing that expertise to The Male Room — a podcast where data-driven medicine meets common sense. Each episode separates fact from hype, science from snake oil, and gives men the tools to live longer, stronger, and happier lives. With candor, humor, and real-world experience from the exam room and the operating room, Dr. Mills breaks down the latest health headlines, dissects trends, and explains what actually works — and what doesn’t. Smart, straightforward, and entertaining, The Male Room is the show that helps men take charge of their health without the jargon.