The guest on today’s episode is Brent Zahradnik. He is the founder of AMZ Pathfinder, an Amazon advertising management agency. He started the company in the summer of 2015 and it has since worked with hundreds of brands selling in the North American and European Amazon marketplaces. In today’s episode, he discusses building your customer avatar and drive conversions.
Takeaways:
- Optimization is like art and science; the art part is understanding and empathizing with people. And then the science part is the keywords and structured data and flat files.
- The two sides of the same coin in controlling customer journeys appeal to the right people and exclude the wrong ones.
- Amazon sellers should consider the overlap between their products and competitors' products and what customers might want.
- Utilizing the Q&A section can provide valuable information about product features and what customers care about.
- Understanding the needs and desires of the audience makes it easier to write a listing or come up with photos that address their concerns.
- Amazon's guidelines and practices are backed by data, such as requiring white backgrounds for product images and pushing bullets down on mobile based on what converts better.
Quote of the Show:We are quite interested in what the customer avatar is. This means we are looking to learn who the customers are, what their pain points are, and why they would be interested in our product, line of products, or our catalog. We want to understand that first.
Links:
- Website - https://www.amzpathfinder.com/
- Linkedin - https://www.linkedin.com/company/amz-pathfinder/
- Facebook - https://www.facebook.com/amzpathfinder
- Twitter - https://twitter.com/amzpathfinder
- Instagram - https://www.instagram.com/amzpathfinder/
- Youtube - https://www.youtube.com/c/amzpathfinder
SPECIAL OFFER:
Free in-depth listing audit for Amazon Legends Audience.
Ways to tune in:
Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
New Heights with Jason & Travis Kelce
Football’s funniest family duo — Jason Kelce of the Philadelphia Eagles and Travis Kelce of the Kansas City Chiefs — team up to provide next-level access to life in the league as it unfolds. The two brothers and Super Bowl champions drop weekly insights about the weekly slate of games and share their INSIDE perspectives on trending NFL news and sports headlines. They also endlessly rag on each other as brothers do, chat the latest in pop culture and welcome some very popular and well-known friends to chat with them. Check out new episodes every Wednesday. Follow New Heights on the Wondery App, YouTube or wherever you get your podcasts. You can listen to new episodes early and ad-free, and get exclusive content on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. And join our new membership for a unique fan experience by going to the New Heights YouTube channel now!
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.