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February 2, 2023 63 mins

The guest on today's episode is Anton Herman. He co-founded a SaaS startup company: SPACEGOATS simplifies global expansion for your E-Commerce business – as the CMO of the company he’s currently overseeing the Marketing and Sales department. In today’s episode, he discusses business models for expansion into European marketplaces.

Takeaways:

  • The most important thing that brands need to know before expanding into European marketplaces is compliance.
  • The easiest way to enter the European market is through a distributor.
  • You have to add the cost of VAT to the item price.
  • In Germany, the minimum VAT is 19%.
  • Amazon applies their fees on the gross price when selling in Europe and this will make the amazon fees higher.
Quote of the Show:We have a regulation in Europe and U.K that every product that is sold on the European Marketplace needs to have a company liable for the product sitting in this region. 


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