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February 7, 2023 63 mins

The guest on today's episode is Ben Donovan. He is the founder of Brand Builder University and has a passion for helping normal everyday people create financial freedom by building their own businesses. He operates brands selling in 9 different Amazon marketplaces and generating upwards of $ 2 million dollars per year and loves to share what is working from the trenches of eCommerce.In today’s episode, he discusses constructing a package insert that gets results.

Takeaways:

  • Building a brand is more valuable than just selling items just to generate cash flow.
  • A brand builder's primary goal is to build an audience.
  • You should not rely solely on one method to generate sales, such as Amazon.
  • Offer value to the customers who purchased your product such as giving a gift when they sign up to your email list and it will help to build your audience list.
  • In order to succeed, you need to solve a problem more efficiently than your competitors.
  • First, diversify and maximize the opportunity of the existing products that you are already selling before moving on to new products.

Quote of the Show:

Product Potency Formula is a trifecta of selling products that solve problems for a specific group of people.

Links:

Ways to tune in:

Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

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