Constructing a Package Insert that Gets Results - Ben Donovan - Amazon Legends - Episode #200

The guest on today's episode is Ben Donovan. He is the founder of Brand Builder University and has a passion for helping normal everyday people create financial freedom by building their own businesses. He operates brands selling in 9 different Amazon marketplaces and generating upwards of $ 2 million dollars per year and loves to share what is working from the trenches of eCommerce.In today’s episode, he discusses constructing a package insert that gets results.

Takeaways:

• Building a brand is more valuable than just selling items just to generate cash flow.
• A brand builder's primary goal is to build an audience.
• You should not rely solely on one method to generate sales, such as Amazon.
• Offer value to the customers who purchased your product such as giving a gift when they sign up to your email list and it will help to build your audience list.
• In order to succeed, you need to solve a problem more efficiently than your competitors.
• First, diversify and maximize the opportunity of the existing products that you are already selling before moving on to new products.

Quote of the Show:

Product Potency Formula is a trifecta of selling products that solve problems for a specific group of people.

Links:

• Personal – Linkedin: https://www.linkedin.com/in/benrdonovan/
• Brand Builder University – Linkedin: https://www.linkedin.com/company/brand-builder-university/
• Brand Builder University – Website: https://www.brandbuilderuni.com/

Ways to tune in:

• Apple Podcast
• iHeart Radio
• Spotify
• Google Podcast
• Stitcher
• YouTube

Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/