Deconstructing Success with Amazon PPC - Rick Wong - Amazon Legends - Episode #216

The guest on today's episode is Rick Wong. He is the founder of the Amazon PPC Agency SellerMetrics, previously he was an Amazon seller and was able to achieve a 7-figure exit in 2020. Other than geeking out on Amazon PPC he likes to spend his time playing beer league hockey with his other out-of-shape friends and taking his daughter to her dance classes. In today’s episode, he discusses deconstructing success with amazon PPC.

Takeaways:

• If you are launching a completely new product, you will have to pay more money for PPC campaigns to acquire data.
• If you are launching a product related to the current product catalog which has similar keywords, then you do not have to spend too much money on discovery campaigns.
• If your listing is not optimized, it is a waste of money spent on PPC campaigns.
• Anything that can answer or explain the use of your product is conversion rate positive.
• When you have a product bundle or a kit it will help if you have an unboxing video on your product page.
• If your offer is better than the product you are advertising on and you make it obvious that your offer is better you’re acos will be lower.

Quote of the Show:Advertising-ready means that #1- You have enough stock to scale to a certain point. #2 – At the very minimum, you need 8 product images and the main photo is the most important, which needs to be mobile-ready. And then there is more…

Links:

• LinkedIn – Personal: https://www.linkedin.com/in/rickwnwong
• Website – SellerMetrics: https://sellermetrics.app/
• Youtube Channel – SellerMetrics: https://www.youtube.com/@sellermetrics

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Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/