Everything You Wanted to Know About Amazon PPC Campaigns - Mina Elias - Amazon Legends - Episode #209

The guest on today's episode is Mina Elias. This is his second time on Amazon Legends Podcast. He is a former competitive MMA fighter and entrepreneur, a multiple seven-figure seller in the supplement industry, an investor, an Amazon PPC expert, and founder of Trivium Group and PPC University. He excels at developing cutting-edge supplements for different target audiences and combines his passion for supplements, his background in chemical engineering and chemistry, and his expertise in PPC to crush the competition on Amazon. His goal is to disrupt the supplement industry and make a significant positive impact by cleaning up the market and giving consumers the supplements they deserve. In today’s episode, he discusses everything you wanted to know about amazon PPC campaigns.

Takeaways:

• If your spending stays the same and you notice that your sessions drop, you are now experiencing a drop in organic sales.
• If your sessions drop and your PPC does not drop in an equivalent manner, your profits are going to go away.
• The majority of your traffic will generate from 30 to 50 maximum keywords.
• BSR or Best Seller Rank is like a rank in a race.
• When you look at PPC sales and your organic sales separately, it is completely unpredictable.
• The main factors that influence your click-through rate are your main image, your title, Your price, Your star rating, Your reviews, and if you are prime or not.
• You can use variations and create a small pack and advertise it because it is cheap your click-through rate will increase, and once on the listing people will buy the standard pack because it is a better deal.

Quote of the Show:I look at our cost per acquisition and say what is the cost you want. This will come from two metrics. The cost of your traffic and your conversion rate. You combine them to calculate your cost per acquisition. 

Links:

• Personal – LinkedIn: https://www.linkedin.com/in/mina-elias-52313772
• Personal – YouTube: https://www.youtube.com/channel/UCrbS0KD_OE2516ZLut1VYGw
• Trivium Group – Website: https://triviumco.com/
• Trivium Group – Free PPC Audit & Strategy for Amazon Legends audience: https://triviumco.com/pages/srt/amazonlegend
• PPC University – Website: https://www.theppcuniversity.com/
• MMA Nutrition – Website: https://gohrdwrk.com/
• MMA Nutrition Amazon Storefront: Visit Store

Ways to tune in:

• Apple Podcast
• iHeart Radio
• Spotify
• YouTube

Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/