In this week’s episode of Amazon Legends, we delve into Amazon's new AI systems, Rufus and Cosmo, revolutionizing platform sales. Vanessa Hung, founder of Online Seller Solutions, joins us to optimize catalog, inventory, and account health. From eCommerce Account Manager to Amazon expert and Sellerverse creator, Vanessa shares insights on AI's impact on search results, product recommendations, and audience targeting. Discover why audience-based targeting is crucial and how to update your listings for AI. Gain tips on DSP integration for ad spend optimization, navigating new fees, efficient packaging, and shipping strategies. Stay ahead with expert strategies on Amazon.
Takeaways:
- AI Systems Overview: Amazon's new AI systems, Rufus and Cosmo, enhance search results, product recommendations, and target audiences through behavior and demographic data integration.
- Shift from Keywords to Audiences: Advertising will transition from keyword-based to audience-based targeting, requiring sellers to understand customer behavior and demographics.
- Increased Efficiency and Revenue: New AI algorithms prioritize customer preferences, resulting in a 0.7% revenue increase from a 10% traffic change, showcasing the system's effectiveness.
- Importance of Updating Listings: Sellers should update product listings using Amazon's AI to ensure accurate categorization and better alignment with new systems.
- Combining DSP with Sponsored Campaigns: Integrating DSP with traditional sponsored campaigns will enhance audience targeting and optimize ad spend.
- Impact on Fulfillment and Fees: Sellers must prepare for changes in fees related to product storage and shipping as Amazon updates its fulfillment processes.
- Learning and Adaptation: Staying informed and adaptable through webinars, communications, and community engagement is essential for success amid continuous changes.
- Opportunities in Efficiency: Utilizing tools and strategies, such as re-engineering packaging and leveraging programs like shipping in non-packaging, can reduce costs.
Quote of the Show:
In the past, listing creation revolved around targeting specific keywords for titles, bullet points, and descriptions. It allowed control over product visibility based on these keywords. But now, with AI analyzing content, it goes beyond mere keyword targeting. AI understands not just the content, but also customer experiences from reviews, questions, videos, and images. This complexity requires approval from AI before products are shown to customers.
Links :
Linkedin : https://www.linkedin.com/in/vanessaamazonproblemsolver/
Website : https://www.onlinesellersolutions.com/
Email : vannesa@onlinesellersolutions.com
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