How to Use the Product Opportunity Explorer to Set Strategy - Keith O'Brien - Amazon Legends - Episode #222

The guest on today's episode is Keith O'Brien. He is the Founder and CEO of Page.One—a full-service Amazon creative agency offering comprehensive Brand and Advertising management, as well as individual creative services designed to increase engagement and conversion. Since 2014, Keith’s companies have worked with thousands of eCommerce businesses, large and small. Keith now leads a team of keyword specialists, copywriters, photographers, creative directors, designers, data geeks, advertising strategists and brand managers to bring Page.One’s solutions to brands looking to scale their Amazon businesses. In today’s episode, he discusses how to use the product opportunity explorer to set strategy.

Takeaways:

• Product opportunity explorer inside Amazon is a great tool for figuring out the size of the marketplace.
• The product opportunity explorer tool gives you data on year-over-year trends of independent search words, trends of the niche, and click share of all the top sellers in the niche.
• People usually look for products that elevate their status.
• Small business badge, climate pledge-friendly badge are easy to get badges that you can get on Amazon.
• Amazon’s choice badge, best seller badge, and best new release badge are easy-to-get performance-based 3 main badges on Amazon.
• Depending on the category there are 16 to 60 listings appear on the first page on Amazon for a particular search.
• If you are at the top couple of positions for a particular search term on Amazon you have to work hard to defend your place like you have to get hijackers off your listing and go after unauthorized resellers.
• You can use AI tools like Chat GPT to go through your competitor's negative reviews and give solutions through your listing description, pictures, and video.

Quote of the Show:First, we divide the catalog into three tiers. Tier 1 is where the money is coming from. Tier 2 is the next round and Tier 3 is the sleeper opportunities. Then we assess the needs of the listings such as best-in-class pictures, content, videos and others. 

Links:

• Personal - LinkedIn: https://www.linkedin.com/in/keithbobrien/
• Page.One - Website: Page.One
• Contact Info - Phone: [phone]
• Page.One - LinkedIn: https://www.linkedin.com/company/page-one-agency/

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Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/