Increasing Listing Conversion by Applying Scientific Methodologies - Jon MacDonald - Amazon Legends - Episode #254

Unlock the Secrets to Boost Your Amazon Sales! Join us for an insightful chat with Jon MacDonald, founder of The Good – a conversion rate optimization firm that has achieved results for some of the largest online brands including Adobe, Nike, Xerox. Discover expert strategies used by industry giants to drive action on your website. Learn how to optimize your Amazon business and increase conversions with Jon’s valuable insights. Don’t miss this opportunity to skyrocket your success!

Takeaways:

• Ensuring a positive customer experience is crucial for success on Amazon. Pay attention to product quality, packaging, and shipping speed to receive positive reviews and build a loyal customer base.
• Invest time and effort in creating compelling product listings. Use high-quality images, informative and keyword-rich product titles, and detailed descriptions to improve search visibility and attract potential buyers.
• Take advantage of Amazon's advertising platform to promote your products and increase visibility. Utilize Sponsored Products, Sponsored Brands, and Sponsored Display ads to reach potential customers and boost sales.
• Regularly track and analyze your sales data, customer feedback, and advertising performance. Use tools and analytics to identify trends, opportunities, and areas for improvement.

Quote of the Show:

We have an AI-generated heat map with 97% accuracy, based on thousands of eye-tracking studies. Understand what attracts people on your Amazon page and optimize your content.

Links:

• LinkedIn – Jon MacDonald: https://www.linkedin.com/in/jonnymac/ 
• LinkedIn – The Good: https://www.linkedin.com/company/the-good/ 
• Website- The Good: https://thegood.com/
•  Website – User Input: http://www.userinput.io  

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If you enjoyed the conversation with Jon MacDonald and want to put some of his recommendations into practice, visit userinput.io/legendsEnter the code LEGENDS during checkout to save 20% on any of their customer research or website optimization services

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