Leveraging Etsy for Product Launches on Amazon - Shan Shan Fu - Amazon Legends - Episode #211

The guest on today's episode is Shan Shan Fu. She is the founder of Millennials In Motion. It is a Miami-based e-commerce brand that specializes in high-quality, fashionable, clothing & accessories and more to support charity. Also, the Head of Business Development for Trivium Group which helps in managing Amazon ads for brands. Profitably scaling ads and creating winning strategies on Amazon through strong systems, a sharp team, and no AI. In today’s episode, she discusses leveraging etsy for product launches on Amazon.

Takeaways:

• The margins on women's clothing are very small.
• Launching a product on Etsy is much easier than on Amazon.
• With Etsy's algorithm, you can start getting data in just 3 days after you launch.
• It is hard to make a profit when you source products from Alibaba.
• It is estimated that clothing has a return rate between 20% and 30%, mostly due to size issues.
• Selling on Amazon is a better start than selling on your own website.

Quote of the Show: 80/20 rule tells you 80% of revenue will come from 20% of your products. So, I launch on Etsy first as it is much easier and you get data in 3 days to see if your product is in the 20%. 

Links:

• LinkedIn:  https://www.linkedin.com/in/shanshanfu/
• Youtube:  https://www.youtube.com/c/ShanShanFu
• Trivium Group:  https://triviumco.com/
• Free PPC Audit with 30-Minute Video Advice:  https://triviumco.com/pages/shanshan

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Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/