The guest on today's episode is Michael White. He is an entrepreneur/model/musician. He is the founder of Wallace White Co a watch company, After graduating with an economics degree from Northwestern University, He worked at Strategy&, PwC doing corporate strategy for 2 years. He built a brand community with robust social media platforms on Instagram, Tik Tok, Twitter, Pinterest, and LinkedIn where his customers love and champion the brand. He led investor meetings that resulted in a six-figure fundraising round at a $1M valuation. In today’s episode, he discusses leveraging your social media presence in a new launch.
Takeaways:
- TikTok following can be converted to your Amazon sales effectively without advertisement cost.
- There are a lot of significant advantages to getting your brand registered. Some of them are,
1) You will be able to apply for attribution
2) You will be able to apply for the brand referral program.
3) You will be able to upload videos.
4) You can create A-Plus content pages and premium A-Plus content pages.
5) You will get access to the vine program.
6) You will get access to search quarry performance reports.
- You always need to have about 12 keywords you are targeting in your listing and on your ad campaigns.
- How to use helium 10 to find keywords and optimize your listing.
Quote of the Show: The digital economy was dominated by Amazon and once I got my head around that, I started managing this watch business that was generating 99% of its business on Amazon. I left more motivated to start my own brand.
Links:
- LinkedIn – Personal: https://www.linkedin.com/in/mike-white-1601b0a8/
- Wallace White Co - Website: wallacewhiteco.com
- Wallace White Co - Instagram: https://www.instagram.com/wallacewhiteco/
- Wallace White Co - Facebook: https://www.facebook.com/wallacewhiteco
Ways to tune in:
Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/
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