So many Amazon sellers face the problems that come from wholesalers and distributors trying to resell their products on Amazon. Jessica Beck is the Project & Inventory manager at Grandpa Beck Games and has dealt with these same issues. Jessica discusses her processes to set up the right agreements with distributors, contact unauthorized resellers, and how to protect your listing’s buy box.
Takeaways:
- When you begin selling through wholesale distributors, you need to make sure to control the market to avoid competing with them on Amazon thereby driving the price down. You need to work with your distributors from the start to avoid this situation.
- If your distributors don’t respect the agreement they have with you not to resell your products on Amazon, you need to stop distributing with them.
- If you find other sellers on Amazon that have your product listed in large quantities, contact them politely to find out where they received the stock from so you can cut off the source. At scale, you need to monitor your buy box!
- If you know that unauthorized sellers are trying to sell counterfeits of your products on Amazon, file an IP infringement with Amazon Brand Registry. Amazon will almost immediately throw the seller out, so it can protect the consumer.
- Amazon as a platform offers incredible opportunities to smaller companies to grow a brand and scale their market.
- While FBM offers greater control over your inventory, as your business grows, the cost savings and efficiency of FBA become more and more enticing.
- Because Amazon is so complex and frequently makes massive changes, for business owners, it’s often better to outsource things like Amazon PPC ads and listing creation to companies that are experts on the subject.
Quote of the Show:
- “Fulfilling through Amazon for us has been a million percent worth it at the scale that we're at now” - Jessica Beck
Links:
- LinkedIn: https://www.linkedin.com/in/jessica-beck-07bb74211/
- Company website: https://www.grandpabecksgames.com/
- Amazon Store: https://www.amazon.com/s?me=A3T0HXZK4MID3M&marketplaceID=ATVPDKIKX0DER
Shout Outs:
- FBLA
Ways to Tune In:
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Special Summer Offer: Exclusively on Apple Podcasts, try our Dateline Premium subscription completely free for one month! With Dateline Premium, you get every episode ad-free plus exclusive bonus content.
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!